In order to estimate how much in sales your startup can hope for, you're going to have to estimate the…
You know that market research is important. It helps you to better understand your customers and your environment. Are the…
In an effort to modernize, the Census Bureau recently launched its new portal for census data market research. It is…
The Census Business Builder is an interactive tool that allows small business owners to make educated decisions about the location…
Links to valuable government statistics for market research can be found in the Data and Statistics section of the USA.gov…
NAICS codes can be used to perform market research on businesses. The information you gather from NAICS market research will…
Small businesses and entrepreneurs use demand analysis to: Consider substitute products and servicesGet input from (potential) customersDetermine what "drives" demandUnderstand…
Sorting through demographic information is one of the first steps in doing market research and competitive analysis. This is stuff…
Businesses use operating leverage to keep costs fixed when they expect extraordinary sales volume. Keeping costs fixed means that businesses…
Degree financial leverage = Operating profit ÷ (Operating profit - Interest expense) Financial leverage is simply the act of borrowing…