Market analysis

“Why Is a Market Analysis Important in a Business Plan?”

"Why include an analysis of the market in your business plan?" The market analysis is the foundation of the business…

3 years ago

Calculating Market Saturation for Your Business Plan

Market saturation is a measure of the amount of supply for a given level of demand. The more supply, the…

3 years ago

How to Choose the Best Location for Your Small Business

The Census Business Builder is a great tool to narrow down possible locations for your business. But, there are other…

3 years ago

Business Plan Economic Analysis – Don’t Overlook It!

Every small business operates in a number of different economies ranging from their neighborhood to worldwide. The health of these…

3 years ago

Market Size for a Business Plan – 2 Methods to Gauge It

In order to estimate how much in sales your startup can hope for, you're going to have to estimate the…

3 years ago

Business Plan Demand Analysis, Four Things to Consider

Small businesses and entrepreneurs use demand analysis to: Consider substitute products and servicesGet input from (potential) customersDetermine what "drives" demandUnderstand…

4 years ago

Business Plan Demographics – Defining a Target Market

Sorting through demographic information is one of the first steps in doing market research and competitive analysis. This is stuff…

4 years ago