Generally, there are three things to quantify - how often customers visit, how long they stay, and what actions they…
Why collect customer information at your business? Knowing your "customer avatar" (buyer profile) is maybe one of the most important…
*pricing strategy example at the bottom of this post Download the Price Sensitivity Meter Complete the form below and click…
Competitive, premium, value-based, skimming, and penetration are five of the most used strategies in pricing goods and services. Price is…
Market saturation is a measure of the amount of supply for a given level of demand. The more supply, the…
The Census Business Builder is a great tool to narrow down possible locations for your business. But, there are other…
Every small business operates in a number of different economies ranging from their neighborhood to worldwide. The health of these…
In order to estimate how much in sales your startup can hope for, you're going to have to estimate the…
You know that market research is important. It helps you to better understand your customers and your environment. Are the…
In an effort to modernize, the Census Bureau recently launched its new portal for census data market research. It is…