Church Mission Statement Walk-through [VIDEO]

church mission statement video featured

Video Transcript

00:00 hey everyone this video is gonna be a
00:04 little different than most of the other
00:08 videos that I’ll post in that you know
00:12 my website is called spreadsheets for
00:14 business so obviously it revolves around
00:18 spreadsheets but in this case wanted to
00:22 talk a little bit about mission
00:24 statements and in particular mission
00:28 statements for churches so why make a
00:33 video you know about something that’s
00:36 not spreadsheet centric like mission
00:40 statements as well because they you know
00:43 a lot of the spreadsheets that I make
00:46 fall within a particular theme you know
00:51 for instance strategic planning or cost
00:54 management performance measurement
00:56 things like that so in order to kind of
01:00 round out the the theme you know to to
01:07 put the spirt the videos that I make and
01:10 the the pages that I post on you know
01:16 spreadsheet related things like the
01:18 budgets operating budget capital budget
01:20 financial budget you know this these
01:25 types of things help give them posts
01:28 about like the softer skills that I call
01:32 them hope to put them in the context in
01:36 terms of you know things like the
01:38 mission statement it’s one analysis
01:40 strategy formulation in that so anyhow
01:44 get into it here and you know you
01:47 probably are familiar with the term
01:49 mission statement it’s pretty widely
01:54 used you know and you might even think
01:57 it that it’s kind of a business school
02:02 sort of thing and you know it wouldn’t
02:05 be completely wrong in that respect but
02:08 you know there is some benefit I think
02:11 actually it attentionally a lot of
02:12 benefit they can come from going through
02:14 the steps of creating a mission
02:16 statement and if you create an effective
02:18 mission statement that it can definitely
02:21 potentially help your church to make
02:27 decisions that are kind of consistent
02:31 you know not not all over the place so
02:36 you know a mission statement is a
02:44 [Music]
02:45 basically a sentence or any group of
02:48 sentences a couple of paragraphs that
02:53 serve as the basis and this is kind of
02:57 my definition of a mission statement
02:59 they serve as a basis in these words for
03:03 every decision that you make going
03:05 forward so it kind of it can also be
03:12 considered a definition for your church
03:16 what’s your church about well you know
03:19 if somebody were to ask you that instead
03:21 of kind of him lon
03:24 you know having to sit there thinking
03:25 about it hopefully your mission
03:27 statement and a lot of in most instances
03:32 would basically capture that in kind of
03:35 a short and sweet memorable saying so
03:40 you know but most for-profit businesses
03:47 have a mission statement you know and
03:54 you might think well you know most in
03:59 general most for-profit businesses are
04:03 different than a church obviously which
04:06 is not-for-profit you know in the day
04:09 their mission is to make money but you
04:12 know they begin most
04:13 for-profit businesses have a mission
04:16 that
04:17 goes above and beyond just making money
04:21 you know the the goal for profit is done
04:25 within the context of something else now
04:28 you know if that wasn’t the case there
04:31 would be less people getting into
04:38 businesses and in low-margin industries
04:41 like grocery stores you know building
04:44 materials and another retail and things
04:47 like that I think that if there were no
04:52 mission statement there customer service
04:54 even element in customer services and
04:57 always gradient well for-profit
04:58 businesses we know that but it would
05:00 also suffer so what it does is it
05:05 hopefully if it’s done right it can get
05:09 everybody on the same page you know if
05:11 if you have a an effective
05:15 organizational mission statement then
05:17 you have hopefully less of a temptation
05:21 for everybody within the organization to
05:25 kind of consciously or subconsciously
05:27 come up with their own mission statement
05:29 right so if you’ve got a hundred people
05:31 in your organization each other own
05:33 mission statement their own definition
05:35 for what the company is and they may can
05:38 be working in a hundred different
05:39 directions you know and that’s a trap
05:47 that you can fall into also if your
05:52 organization has a mission has a missing
05:55 mission statement excuse me it but
05:58 doesn’t emphasize it or just basically
06:00 and it goes through the exercise of
06:02 making one print you know puts it on the
06:05 website maybe puts it up on the wall
06:07 somewhere and that’s that it’s not
06:08 emphasized then you probably run in the
06:10 same sort of situation where people are
06:14 just going to fill that vacuum and come
06:16 up with their own individual missions so
06:20 the mission statement is kind of a
06:26 you know a fixed-point I use the example
06:30 of a mission statement you can um point
06:34 your organization in the right direction
06:36 you know north south east west north
06:39 west south east whatever but it’s later
06:44 on in the strategic planning process and
06:46 when you do formulate an actual strategy
06:49 that you’ll decide that the roads you’ll
06:52 take to get there so you know you might
07:01 be asking yourself if your church really
07:07 needs one and I mean Dean the truthful
07:14 answer is no it doesn’t need one you can
07:17 still operate your church function as a
07:20 church without one but hopefully some of
07:24 the benefits that are kind of just
07:27 outlined there they upside of doing so
07:31 of creating a mission statement I think
07:36 is bigger than the downside from just
07:40 disregarding doing it now more freedom
07:46 my next bullet point here and what that
07:49 means is you know eat you might think
07:54 the creating a mission statement and
07:58 then having it weigh in on all of your
08:04 future decisions you would make with for
08:08 your organization in your church would
08:12 give you less freedom because every
08:15 decision you might think has to fall
08:18 within the context of this mission
08:20 statement that’s one way of looking at
08:23 if you turn that on its head though it
08:26 can give you more freedom and then
08:28 you’re not spending time on decisions
08:32 that don’t fall within the context of
08:35 the mission statement okay it gives you
08:37 it gives you direction
08:39 you focus so that’s how having a mission
08:45 statement might give you more freedom it
08:48 frees you up from spending time on
08:51 things that aren’t moving you in the
08:54 direction of accomplishing your mission
09:04 so let me kind of wrap up the intro by
09:08 saying you know if I had a church if I
09:11 ran a church we would have a mission
09:13 statement I think the the exercise and
09:18 kind of going through the steps you know
09:21 my my interpretation of the the steps
09:25 that I would take again if I was
09:31 constructing the mission statement for a
09:35 church you know but keep in mind as I go
09:37 through these steps that there’s no
09:39 wrong way to create a mission statement
09:41 okay if you wake up in the middle of the
09:49 night and have an epiphany and you see
09:57 you know in in the dark there your
10:00 mission statement written clear as day
10:02 in front of you and that’s just it and
10:06 it’s you know this aha moment then by
10:10 all means you know go with it if there’s
10:14 no shortage of information out there on
10:16 how to create a mission statement so if
10:21 these steps don’t work for you then by
10:25 all means use someone else’s
10:27 step-by-step program you know it’s fine
10:32 I mean I if I’m being realistic honest
10:36 myself I know this is probably not your
10:39 one-stop-shop for creating a church
10:42 mission statement probably shouldn’t be
10:44 you’ll probably combine and for me
10:46 from several different sources and
10:48 that’s fine that’s exactly what I do
10:49 when whatever I’m learning something new
10:52 or under and they’re taking something
10:53 you know I’m I want to get a couple
10:56 different perspectives so that’s that’s
10:59 great I hope that this video and the
11:02 post which I’ll link in the comments can
11:06 at least give you a couple ideas a
11:08 couple of new perspectives on how to go
11:12 about it and you know can can help you
11:16 at least in some little way when it
11:19 comes to making a mission statement for
11:22 your church so speaking of a different
11:26 perspective if I want to be upfront and
11:32 authentic which I do you know I don’t
11:36 make these videos or write these posts
11:40 to sell you anything you know my all my
11:46 spreadsheets available for download on
11:48 my side are free you know so I don’t
11:53 have some ulterior motive
11:56 you know I’m my goal right now is to get
11:59 traffic to be honest and now to get
12:01 traffic get traffic by being helpful
12:05 getting likes and subscriptions getting
12:08 paid views things like that so that
12:13 being said you know I think so I think
12:19 by being authentic that’s how I can
12:22 accomplish you know what mine my goals
12:24 are here in the early stages of my
12:28 website and when YouTube channel so be
12:31 completely upfront I am NOT a churchgoer
12:34 a frequent churchgoer I’ve been to
12:36 church I you know have family that goes
12:44 to church regularly so I’m no stranger
12:47 to it
12:48 it’s obviously beyond the context of
12:52 this video too
12:56 get into some sort of diatribe about why
13:02 you know why I do what I do or that
13:06 don’t do what I do however you want to
13:08 put it but you know let me just say this
13:10 I certainly respect the purpose that a
13:16 church serves in a community and I think
13:18 there are a lot of positive things that
13:23 take take place in church and you know
13:28 in service and outside of the service
13:29 and that so I certainly respect what it
13:35 is most churches set out to do and you
13:40 know so I’m not I’m not trying to do
13:43 this solely for views or anything like
13:48 that so you might ask yourself well okay
13:51 you’re not a churchgoer then why why
13:54 making the video on and they you know a
13:59 whole see Sierra do on church mission
14:04 statements and a whole series of posts
14:06 on strategic planning for churches and
14:07 the answer is quite simply because
14:09 that’s what there’s a demand for you
14:12 know and the way I looked at it it was
14:15 no different for me to make these videos
14:19 and post and for an industry that I
14:26 don’t frequent then it would be for me
14:29 to make them for you know a nail salon
14:31 for instance I don’t
14:33 I’ve never gotten a manicure pedicure
14:36 don’t know that I ever will
14:38 you know maybe but I you know it’s a
14:43 these principles those strategic
14:46 planning you know kind of like I touched
14:49 on earlier for-profit not-for-profit
14:53 manufacturing retail service you know
14:58 what they they transcend industries you
15:03 know the the particulars certainly can
15:05 be a little different you know between
15:08 industries but
15:10 it what the steps that I’ll go through
15:15 here for how I would suggest drafting a
15:19 mission statement are no different than
15:20 like I said if I were no different than
15:24 what I would suggest for you know the
15:26 restaurant down the road here okay here
15:30 then you know retail store or whatever
15:35 you know are the the small manufacturer
15:38 it so that’s why I chose to you know
15:47 chose to focus on churches in Franklin
15:50 cuz it got me a little bit it isn’t you
15:52 know there’s a lot is the same but a
15:54 little bit as different than
15:55 not-for-profit most of my education and
15:57 experience in that comes from the
16:01 for-profit arena and that there was an
16:04 opportunity for me to think of things
16:06 from a different perspective you know
16:07 particularly churches who might not
16:10 major everything in terms of strictly in
16:13 terms of dollars and cents so you know
16:17 yeah I think it was beneficial for me to
16:21 look at things from a different
16:24 perspective and if you’re not completely
16:27 turned away by the fact that I’m not a
16:30 frequent churchgoer perhaps you might
16:33 find that my perspective as an outsider
16:37 so to speak is beneficial for you when
16:41 it comes to not just writing a mission
16:44 statement for your church but the whole
16:47 strategic planning in general because
16:49 like I said there’s videos and put the
16:52 posts already exist all the line and the
16:54 financial budgeting posts but you know
16:57 there’s more videos to come on this
17:00 subject so anyhow let’s move on to kind
17:07 of the steps that I would suggest in
17:12 acting these steps gonna rep myself
17:16 there I think these steps apply whether
17:23 you’re starting from scratch in terms of
17:28 mission statement or you know looking to
17:30 to freshen up I think you know that it
17:34 doesn’t matter whether you’re coming
17:35 into it ice cold or kind of looking to
17:38 build upon or you know change an
17:41 existing mission statement so the first
17:44 step is good old-fashioned brainstorming
17:46 and that you know I think the benefit of
17:55 brainstorming is that it kind of if you
18:02 do it right it can kind of help get rid
18:05 of the pretense okay you know because if
18:09 you and the other key individuals in
18:11 your church are coming into this and
18:13 everybody has kind of their maybe even a
18:18 rough draft of what a church mission
18:21 statement should be already you know
18:23 those mental rough drafts might not line
18:27 up and could you know could lock things
18:33 up like the whole process up and make it
18:36 more difficult you know brainstorming
18:39 doesn’t right you probably know you know
18:43 is supposed to kind of be a situation
18:48 where any idea is allowed even if it’s
18:50 silly ridiculous or that it just kind of
18:54 helps hopefully to get you open your
18:56 mind up take the blinders off and you
19:01 know make sure you are looking for you
19:05 know looking at this this task of
19:07 drafting a mission statement for your
19:09 church from every every appropriate
19:12 angle that you can so this isn’t just
19:15 let’s plan out brainstorm a mission
19:21 statement there are different techniques
19:28 that a person can use or a group of
19:32 people some of these techniques require
19:34 people
19:38 in order to brainstorm and some of
19:42 them you know are pretty novel you know
19:44 I use them in other aspects of my life
19:48 what I yeah when I want to really open
19:51 my mind up and be open to be open and
19:55 honest with myself I you know I’ll use
19:58 some of these techniques or that and
20:01 it’s simply a matter of searching for
20:04 brainstorming techniques okay you’re
20:07 gonna get a big list of you know several
20:11 pages goes on and on of different
20:13 techniques there’s no shortage of sites
20:16 that have written on the topic and you
20:21 know I I think it would be good before
20:23 you start Matt to browse those and find
20:26 some that some topics are I’m sorry some
20:30 techniques that you might want to use
20:31 some I copied one site or link to one
20:36 site in particular here just shows me
20:38 it’s 25 techniques on brainstorming and
20:42 you know all you know in some of these
20:45 you’re selling and brainstorming it’s
20:46 kind of a silly thing you know but it
20:50 that’s the point is when it’s you know
20:52 when it’s silly it gets can get you out
20:55 of your your funk out of your tunnel
20:57 vision like I said so definitely before
21:01 you start brainstorming I would you know
21:05 browse and pick some of these techniques
21:08 to to utilize you know rather than just
21:13 doing traditional brainstorming like
21:14 saying okay everyone what should our
21:17 mission statement be and just start
21:20 rattling off ideas you know it’ll help
21:23 you approach it like like I said it from
21:26 a couple of different angles so from
21:32 then after you brainstorm and
21:34 everybody’s
21:35 kind of had there been able to weigh in
21:42 on the subject and things have been
21:46 looked at from a couple of different
21:47 angles you know now I would suggest
21:50 start creating rough drafts and you’ll
21:53 notice that that is plural not just one
21:57 rough draft I would you know set a timer
22:02 if you want and say and just start right
22:05 see how many you can write you know
22:07 rough drafts that’s a mission statement
22:08 and you know this is just a one step
22:10 removed from brainstorming and that
22:12 that’s fine you’re gonna probably throw
22:15 away all but one of these if one you
22:17 might combine them or whatever you know
22:20 you don’t necessarily have to use one of
22:22 these but it’s like let’s take all of
22:24 our our brainstorming ideas about what
22:28 we want to include it in a mission
22:29 statement or what we want to want it to
22:34 be about and let’s start turning them
22:37 into actual mission statements so again
22:41 don’t overthink this part you know get
22:45 the get a get a big number of mission
22:48 statements rough drafts created okay and
22:52 from there then you can start kind of
22:55 sorting out what those you like those
22:59 don’t really pass muster and you know
23:03 the cream will start rising to the top
23:04 so to speak so you’ll probably find that
23:08 the your best mission statements rough
23:13 mission statements will resonate with
23:16 almost everyone okay don’t give people a
23:18 good feeling they’ll make people nod
23:21 their head they’ll you know you’ll just
23:24 you’ll know it when you hear it you’ll
23:26 know when you read it okay so I narrow
23:29 it down to the your your top view right
23:32 and from there then it’s time to make a
23:35 decision now again touched on a second
23:39 ago
23:43 don’t need to you can still polish it
23:46 from there don’t need to just choose one
23:47 and then that’s it these were rough you
23:50 can polish them there and you can
23:51 combine you can subtract things from
23:55 your mission statement but you know it
23:59 comes a point of course that you have to
24:01 start to narrow it down from ideas that
24:07 you came out brainstorming to rough
24:10 drafts to fewer rough drafts to one
24:13 final mission statement and hopefully
24:19 for the most part you can really narrow
24:22 it down and settle for the money and
24:27 alibiing what you begin to settle on
24:30 will resonate with everybody and
24:33 hopefully everybody will or or less be
24:35 in agreement you know we’re all human so
24:39 that’s probably wishing for a little too
24:42 much and it might be an instance where
24:45 ultimately person with the most
24:47 authority has to make a decision and
24:49 that’s that even though but I mean
24:52 here’s the thing so after giving it as
24:56 much thought as you have and if somebody
25:00 does have to make a final decision
25:03 you’ll know that hopefully you and
25:06 everybody else will know that you know
25:11 it’s after all that scrutiny and all
25:13 that thought but into it that you know
25:16 this is a pretty good ideal for your
25:18 church to live up to this is a pretty
25:20 good direction for your church so you
25:24 know it it it might not be exactly with
25:28 this individual that individual wanted
25:30 to see but it should be after all that
25:33 time and effort it should be good some
25:38 that will be a good feeling I’m sure
25:41 when you’ve settled on a mission
25:43 statement but does that mean you’re
25:45 finished will the time being yeah it
25:48 probably does but you know life is
25:53 dynamic situations are dynamic things
25:56 changed
25:56 just know that it probably pays to
26:02 revisit this at least briefly maybe not
26:05 as much detail if you had this time
26:07 around but you know when you do your
26:10 annual your church does its annual
26:12 strategic planning to at least make sure
26:16 that this is still the direction that
26:21 your church wants to go you know if your
26:22 head and due north which this is not my
26:26 strength but if that’s zero degrees you
26:30 know
26:30 maybe over the past year things have
26:33 changed enough you need to tweak that
26:35 two degrees okay more or less the same
26:37 direction just a tiny little tiny little
26:40 tweak you know no shame in it and it’s
26:43 beneficial I think to to be dynamic to
26:46 be flexible so for the time being though
26:50 after going through those steps should
26:52 have a mission statement that you can be
26:56 proud of and that will serve your church
26:59 well so if all that if even after going
27:10 through those steps you can’t settle on
27:12 something you just not able to
27:16 accomplish what you set out to it’s fine
27:19 there’s still a another path you can
27:25 take and that is to look at other
27:30 church’s mission statements and
27:32 potentially build upon them or you know
27:37 they say what is it imitation sincerest
27:42 form of flattery just to use another
27:45 church’s mission statement so I will
27:49 touch on that again here shortly you
27:54 know let’s go briefly about why your
27:59 church might not want a mission
28:01 statement so you know for the sake of
28:04 being thorough and
28:09 you know addressing everyone’s concerns
28:12 there might be object objections that
28:14 you have thinking that you know this is
28:17 too much trouble I don’t see the benefit
28:18 and you know don’t think that a mission
28:24 statement is for you these are a couple
28:25 of reasons that I came up with why that
28:27 might be the case you know the first is
28:30 that it’s the wrong mission for the
28:34 wrong Church you know I’m sure you know
28:40 that churches full along like most
28:46 things along a spectrum and there are
28:50 strict letter letter of the law churches
28:56 you know there are more and you want to
29:01 put it just flexible churches okay if if
29:09 a more flexible Church tries to have a
29:12 mission that was you know the same
29:16 mission as the letter letter of the
29:18 Bible Church it’s probably not going to
29:24 work if if you know conversely if the
29:28 more structure ch translating the same
29:32 mission as the more flexible Church
29:36 probably not going to work it’s
29:39 pointless and it could potentially
29:40 create more harm than good so the steps
29:44 kind of went through earlier you know
29:47 should help you avoid in a situation
29:51 like that the next reason Church might
29:57 not want a mission statement is because
30:00 it’s a facade you know
30:02 you probably notice when I talked about
30:04 the steps to making a mission statement
30:10 that a lot of it was you know talked
30:12 about having a group involved the key
30:15 individuals in the church how many
30:17 individuals that is well it depends
30:19 probably a large part on the size of you
30:22 church in just the culture the nature of
30:25 your church and everything but I can
30:28 envision a scenario where if one person
30:31 at the top takes it completely upon
30:34 themselves to write a mission statement
30:36 and says this is it you know no input
30:42 from anyone else that it could do more
30:49 harm than good because you know if
30:53 they’re just using the mission statement
30:54 as a tool to control the point – you
30:57 know I created the mission statement but
31:02 I point to the mission statement so I
31:05 can make the church do X Y or Z you know
31:10 I’m deflecting it off myself and but
31:15 pointing is something that I created
31:16 nonetheless you know so if if a mission
31:21 statement is used kind of as a tool of
31:23 control like that I can envision where
31:26 it might be more harmful than good
31:29 the other two reasons that you’re you
31:34 you might think these aren’t these have
31:39 a little different tone than previous
31:41 two but you know I think that you’re too
31:42 small and you know I suppose if your
31:49 church are super small it might feel
31:54 gratuitous to create a mission statement
31:57 but I would still argue that there are
32:04 plenty of businesses with you know fewer
32:07 than 100 members which my understanding
32:11 would qualify as a pretty small church
32:12 but with fewer than 100
32:15 stammers and you know very small staffs
32:17 that still have a mission statement it’s
32:19 for the exact reasons that I outlined
32:20 earlier that you know it helps give you
32:25 direction and one hundred people still a
32:26 lot of people 50 people’s a lot of
32:28 people you know and having that mission
32:31 statement would still help you have more
32:36 freedom would still help you move
32:38 everybody in the same direction and then
32:40 you know finally I talked about earlier
32:45 a little bit how mission statement might
32:47 be viewed as a you know kind of business
32:51 school mumbo-jumbo too formal too rigid
32:55 or whatever and you know that is a valid
32:58 concern but I think the extent to which
33:04 your mission statement is formal or
33:06 informal rigid flexible whatever will
33:10 depend on what the mission statement is
33:12 you know so buying brainstorming making
33:19 rough drafts getting a lot of input from
33:23 other individuals that will be affected
33:25 by the mission statement I think that
33:28 you know it you’ll end up settling on
33:32 something that’ll have just the right
33:34 amount of formality so like I mentioned
33:42 that you know if you’re you reach the
33:47 gridlock and you can’t you feel stuck
33:51 and even the the steps that I outlined
33:55 earlier are just not getting anywhere
33:59 then you might look to other churches
34:04 and their mission statements you know
34:07 for inspiration for to borrow them to
34:10 tweak them and make them your own and
34:11 and frankly looking at other church’s
34:13 mission statements is probably a good
34:17 exercise to do beforehand anyhow is
34:20 again it just puts you a little bit in
34:23 the mind of other individuals who’ve
34:24 been in similar circumstances
34:27 we’ll kind of get get your your mind set
34:30 in a mission statement setting so I
34:35 outline on the the page like I said
34:38 which would be linked down in the
34:39 description on church mission statements
34:45 briefly I cover three random mission
34:51 statements that I found and states
34:53 across the country and they’re all very
34:55 different and kind of touched on you
34:59 know from my point of view as an
35:01 outsider what I like what I maybe would
35:04 have done different and you know again
35:09 that is quite simply an opinion I’m sure
35:11 these churches hopefully their mission
35:14 statements serve them well and that’s
35:16 fine they didn’t make them you know for
35:19 for Chris they they made up for their
35:22 congregation and rightfully so so you
35:25 know I got three different ones on the
35:27 website the web page and I picked in
35:31 preparation for this video three that a
35:37 look looking at kind of with a fresh
35:41 perspective I’ll admit my intention was
35:46 with these to look at him completely
35:48 sight unseen and give my input but what
35:53 happened was I recorded this video once
35:56 already and it recorded wrong because
35:58 I’m still getting the hang of recording
36:01 videos so I have seen him before it’s
36:03 not not a I’m not completely fresh on
36:09 him so what I what I did here is real
36:12 simple and it’s again just something a
36:14 technique that you might use and all I
36:17 did was search for random state state
36:21 being took a state of course and just
36:23 searched random state I don’t think
36:25 Google would know what to do with that
36:26 or whatever search engine you use so
36:32 that is basically a matter of
36:41 doing this and you’ll see that there’s
36:47 no shortage of results okay we can go
36:54 ten pages deep I bet here yeah here we
36:59 are you know about talks about mission
37:04 statement I guess that’s a college not a
37:06 church but ma’am this is just one state
37:09 you know just little little Arkansas you
37:17 find the same thing for any state you in
37:19 or so lots of inspiration to be had out
37:22 there okay and plenty plenty of people
37:27 who gone to this process before to pull
37:31 like I said pull inspiration upon so we
37:37 look at the first one here
37:38 Arkansas church mission statement I just
37:41 pulled this at random mrs. Furr Arkansas
37:48 Baptist Church fellowship community
37:52 church they do what you’ll find a lot of
37:58 churches do not surprisingly in
38:01 reference either directly or indirectly
38:05 from verses in the Bible their mission
38:09 is to make disciples of Jesus Christ by
38:12 leading people into a growing
38:13 relationship by seeking serving and
38:15 sending so that’s their mission and then
38:19 they expound on that which I think is
38:21 good since it’s such a kind of short one
38:24 sentence mission statement and uses
38:26 terms that are a little
38:29 up for interpretation so they expand on
38:32 that what they consider seeking serving
38:34 and sending so it’s the mission
38:38 statements unique in that respect that
38:43 it kind of has a you know expounds upon
38:52 some of the terms used and it’s like I
38:54 said I think that’s I think that’s neat
38:59 neat right the second church is in West
39:08 Virginia in its West Virginia presbytery
39:21 and they also go with a simple
39:24 one-sentence mission statement you’ll
39:27 see that that’s there’s a wide variety
39:30 of course in the length of mission
39:33 statements the several of them I have on
39:36 my website are paragraph or in some
39:41 cases couple paragraphs so it’s up to
39:45 you what suits your church best you know
39:52 another individual who is kind of in the
39:57 church consulting niche is
40:03 his name’s Audrey ralpherz and I
40:05 referenced a lot of his work kind of
40:07 putting together you know particularly
40:08 the the post on the soft skills and in
40:14 regards to the church strategic planning
40:16 and he’s a bigger proponent of shortened
40:21 to the point memorable I think is how he
40:24 put some mission statements and I think
40:29 there’s something to that but if you if
40:31 if you go that direction
40:33 you’re probably gonna spend a little
40:35 more time on it fine-tuning it
40:37 substituting one word for another and
40:39 that sort of thing but you know it there
40:45 is a benefit to it it is a statement not
40:47 a mission book a mission you know
40:52 treatise it’s a mission statement so you
40:57 know I would I would still say do don’t
41:02 don’t hold yourself you know you feed to
41:07 the fire in it has to be a one short one
41:11 sentence memorable mission statement of
41:13 whatever provides you direction whatever
41:15 outlines that direction north south east
41:18 west that you want to move your your
41:20 church I think that’s the most important
41:24 thing not the the link if it if that
41:26 takes a couple paragraphs and okay you
41:29 know maybe it’s time yours only tweak it
41:31 you can find that certain things don’t
41:35 contribute to pointing your church in
41:38 that direction that you know it that’s
41:45 you know one individual respected
41:47 individual in the church consulting
41:50 industry who that’s his thoughts on the
41:53 matter so anyhow the Presbyterian West
41:56 Virginia yes they did and with a short
41:59 one sentence mission statement and
42:03 that’s the presbytery of West Virginia
42:05 is the baptize covenant people called by
42:08 God to reflect Christ’s love through
42:10 mission ministry and relationships and
42:14 they unlike the was an Arkansas Church
42:20 that we looked at don’t expand upon that
42:24 it’s those terms mission ministry and
42:33 relationships I think ministry and
42:35 relationships is pretty straightforward
42:40 and that most people to agree what that
42:42 means but I if it strikes me as a bit
42:46 odd I’m not sure they have their reasons
42:47 but that they would reference their
42:49 mission in the mission statement you
42:53 know to say that they want to reflect
42:57 Christ’s love through their mission but
42:59 this is our mission it’s kind of
43:00 circular reasoning so there might be
43:03 something I’m missing there but I do
43:08 find that a bit curious it’s not as neat
43:13 with all due respect was virginia
43:16 presbyterian
43:18 folks they again and besides they make
43:22 that mission for me so the fact that it
43:27 doesn’t quite ring you know doesn’t
43:33 resonate with me that’s perfectly fine
43:38 the last one here is the native american
43:41 church of god
43:42 and South Dakota and it always had to
43:48 look for it in here it’s kind of buried
43:51 which I I would not recommend they do
43:56 [Music]
44:00 here it is you know kind of hidden away
44:05 and I would personally have encouraged
44:12 them to make it stand out emphasize it a
44:16 little more for people who might visit
44:18 the site and people are curious about
44:19 what the Native American church of god
44:20 ministries is that in any event their
44:25 mission statement is expressing the love
44:26 of God by practicing the ministry
44:28 presents building meaningful
44:31 relationships loving without hurting
44:33 working or partnering to disciple the
44:37 lost so of the three I know this is
44:41 probably my favorite and that probably
44:43 is why I would encourage them to
44:45 emphasize it a little more no I would
45:03 make that stand out a little more as an
45:06 individual that one resonates with me
45:11 probably the most of the thirty like I
45:13 said it’s it’s pretty simple it’s one
45:15 sentence you know with a handful of
45:18 commas a little drawn another long
45:20 sentence but you know that’s fine I
45:23 think I like personally its emphasis on
45:32 relationships and just understanding you
45:38 know that it has kind of that theme I
45:40 think of understanding so I think it’s
45:43 very welcoming for somebody who might
45:45 not be familiar with the church to read
45:47 and you know to feel like
45:54 when they got to the point if they were
45:56 interested in attending a church that
45:58 this would be you know some place they
46:01 were welcome or somebody who was going
46:03 through a particularly rough time you
46:05 know it makes a statement of partnering
46:08 to disciple the lost again somebody who
46:11 might be welcome there so anyhow that’s
46:16 just a little illustration of you know
46:20 how you can look to other churches for
46:26 for inspiration there if like as I
46:30 mentioned I would recommend doing that
46:32 no matter what just again to get you
46:36 kind of the right mindset but if you’re
46:41 completely stuck you know again plan any
46:44 of this is you don’t have to reinvent
46:47 the wheel and plenty of inspiration to
46:49 pull from so it’s kind of wrap things up
46:54 here I would be interested to know what
46:57 you guys thought in the comments there
47:00 and what what is your church’s mission
47:06 currently if it has one and what do you
47:09 like or dislike about it do you think
47:11 it’s too long do you wish that it
47:15 included something else what what would
47:19 you change about it you know the
47:20 Internet depends on how you signed up to
47:23 Google but Internet in general is an
47:27 anonymous arena so you know don’t you
47:33 you know feel free to be truthful and
47:37 you know I mean if you’re being honest
47:39 then there’s nothing to be ashamed of I
47:42 don’t think you know you know should
47:43 want to worry about any sort of
47:44 repercussions it you know be here’s the
47:47 thing and this is a good thing to keep
47:48 in mind when you’re making a mistake for
47:50 your church if it can’t stand up to a
47:52 little scrutiny if you can’t back it up
47:54 and say well this is why we emphasize
47:57 this or this why I included this didn’t
47:59 include that then you probably didn’t
48:02 give it enough thought and it’s probably
48:03 not as effective as it could be
48:06 you know if you can’t stand behind
48:09 itself you know the other thing then I
48:14 would ask for you guys to comment upon
48:17 is what do you think is essential it
48:22 related to the previous question you
48:24 know what do you like or dislike about
48:25 your church’s current mission statement
48:27 and you know what do you think is
48:28 essential is it something included in
48:30 your church’s mission statement
48:31 currently there’s something missing you
48:33 know what do you think every church
48:36 mission statement needs some a couple of
48:39 things I’d love your feedback on all
48:41 that I’ll leave you with the typical
48:45 spiel that youtubers close with you know
48:52 first of all appreciate if you stuck
48:54 with me this long I’m not sure they
48:56 didn’t at my time we’re going how long
48:57 the video is
48:58 I’m guessing it’s approaching 40 minutes
49:01 if not warm but stuff stuck with me this
49:05 long I appreciate it you know look I got
49:07 a couple more videos coming out on these
49:10 topics and if you’d like to be notified
49:12 of those you can click the bell thing or
49:15 you can subscribe you know if if you’re
49:20 just like this was okay you know I liked
49:24 what Chris had to say about this down or
49:27 the other then I likes appreciated you
49:29 know for better or worse this is the
49:33 Internet and it’s something of a
49:34 popularity contest so if you did hear
49:40 see something that you liked I would
49:42 definitely appreciate like everyone does
49:46 the like subscription notification about
49:50 all that I’m you know it it’s a way to
49:56 give a little bit of free feedback it’s
49:58 free tip love it that way so I am again
50:01 appreciate time thanks for watching
50:04 take care

Ideas on Drafting an Effective Church Mission Statement

church-mission-statement

  • Writing a mission statement for your church has more upside than downside.
  • There is no “right” way to create a mission statement. The guide below might help.
  • Don’t reinvent the wheel. Build on other church’s mission statements for inspiration.

Does my church really need a mission statement?

A church mission statement isn’t just some gratuitous saying that is written simply for its own sake. Not if it’s done right, anyhow. If it’s done right, it serves as a definition of your church. It states, in a handful of words, why your church exists in the first place.

We know that every for-profit business exists to make money. But, if that was really every business’ mission, then nobody would be in low margin businesses like grocery stores, furniture stores, and car dealerships. Customer service would be even more of a rarity than it is now. Businesses might not even pay for heating and cooling in their facilities. You get the point.

Every business exists to make money, yes. But, they do it within the context of a bigger mission. If no mission is defined, there is a vacuum. If there is a vacuum then all the individuals within that organization will make decisions based on their own individual mission.

Similarly, if an organizational mission is defined, but not emphasized, the same thing probably happens. Decision making isn’t oriented toward a common goal and employees just look at the mission as some saying that hangs on the wall.

Churches are no different than for-profit businesses in this respect. They require a mission statement to serve as a “Star of Bethlehem.” A fixed reference point for every decision that is made.

More freedom?

If you’re still not sold on the value of a meaningful mission statement – consider the freedom that one might give you and the other decision-makers in your church.

How will it give you freedom? Because it will force you to consider if every decision is consistent with your church’s mission. “But that sounds like more restriction, not more freedom!” you might say to yourself. On the surface, yes, it is more restricting. But it will restrict you from spending time on things that aren’t going to drive your church toward its mission – and that’s a good thing.

An effective mission statement gives you focus. It keeps your eye on the prize.

A guide to writing an effective church mission statement

There is no “one way” to make a mission statement. Follow these steps if you’re stuck or if what you’ve tried in the past hasn’t worked.

Whatever gets the job done is what you need to do. If you wake up in the middle of the night and you see your mission statement written plain-as-day in thin air, then, by all means, run with it.

But, if that hasn’t happened, here’s an idea on how to get the ball rolling.

1. Brainstorming

Gather the key individuals in your church. Consider your church’s history, its culture, and its current situation. You’re looking for anything that might help you establish a central theme. What words or ideas keep coming up?

Maybe you’ve had an unspoken mission for some time. Perhaps you’ve had an implied mission given to you by someone higher up the church hierarchy.

If that’s the case, that might serve as a good starting point, but I would encourage you to develop your own mission. Though they probably mean well, someone halfway across the continent or world doesn’t have the boots-on-the-ground perspective that you do. You’re the one with a finger on the pulse of your church, congregation, and community.

Your church needs its very own mission.

2. Create a rough draft of the mission.

Heck, create several of them. Talk with the other decision-makers in the Church and get their feedback.

What do people like and what do they hate? What sounds like an actual mission and what sounds like ad copy or PR material? Get rid of those drafts that obviously won’t work.

At this point, your head could be swimming and this could seem like a total mess. Narrow it down – the cream will rise to the top.

Typically the best missions will resonate with almost everyone. They’ll give you a positive feeling and make you nod when you hear them. Narrow it down to a few that have real potential.

3. Decision time

Time to settle on an actual mission statement. Maybe the answer is clear. Or, maybe it’s not.

Can the final candidates be combined? Can one of the finalists be categorized as a goal (which we’ll cover at another time) underneath another one of the mission statements?

Hopefully one of the finalists really speaks to you. Maybe you keep repeating in your head and it sounds better every time you do.

Ultimately, it may fall on the person with the most authority to make a final decision and everyone else will have to get on board with it. Here’s the upside – even if it wasn’t exactly what you’d like to see as the church’s mission, after all this scrutiny, it’s probably a pretty good ideal for your church to live up to. Make the final tweaks and make it official!

4. “Whew, glad that’s over”

You thought you were done??? Well, for now, you are. But, life on earth is dynamic, and so are mission statements.

The same thing that drives your church and your congregation one year might fall flat the next. Plan to revise (and defend?) your mission statement once every couple of years.

If tastes have changed, and they always do, you might be able to make some adjustments to your mission. Or…you might have to start over from step one.

5. Bonus tip!

Are you drawing a blank on this whole church mission statement business Try this: borrow (don’t steal, that’s a sin) another church’s mission statement.

The thought exercise outlined in steps 1-4 will be beneficial. But, if you’re just not getting anywhere – stop reinventing the wheel. Get on Google and search for “[insert state here] church mission statement.” You’ll find no shortage of ideas.

Once you find something that works for your church – borrow it for a couple of years and try steps 1-4 again.

Why your church might not want a mission statement

The point of a mission statement is to help your church, not hurt it.

Frankly, it’s hard to envision a scenario where a mission statement, in and of itself, would be harmful. It’s like having a purpose (family, faith, fellowship, charity, etc) in an individual’s life – it provides focus and definition. As long as the purpose isn’t wrong, or perverted, it tends to be a very positive thing.

Everybody is obsessed with something. Everybody. That something can be exceedingly positive, exceedingly negative, or anywhere in between.

People that don’t acknowledge that they’re obsessed with something negative are the ones that have trouble in life. As are the ones that bounce around with their obsessions, never sticking with one clear path.

The wrong mission for the wrong church

One possible reason a church mission statement might be a negative thing lies outside of the mission statement itself. If the church’s mission statement is forced or inconsistent with the values of the people that make up the congregation, it’s likely to fail.

For instance, a mission statement that speaks of acceptance of all of God’s children regardless of sexual preference would likely fall flat at the Westboro Baptist Church. Conversely, a mission statement that was super strict, and emphasized a to-the-letter interpretation of the Bible would not go over well at a more progressive church.

The mission statement should clarify the direction of your church, not go in a completely different one.

The mission statement is a facade

Along the same vein, your church’s mission statement shouldn’t be treated as a tool to control. If one individual, who’s sure they’re right, creates a mission statement for the sole purpose of pointing to it anytime somebody challenges their authority, the mission statement would be a bad thing.

Too small for a mission statement?

Maybe you’ve got a very small church with fewer than 100 members. While a 100-member church might be considered small by comparison to some other churches, you’ve got to keep in mind that 100 people are still quite a few people. 100 people interpret the world in 100 different ways. A mission statement will help them all to get pointed in a unified direction.

A mission statement is too formal?

Maybe a mission statement might feel overly formal. That’s a valid concern, but I reiterate – only if that’s how you write it. If you keep your mission statement just the right amount of vague and specific, it can be what’s it’s supposed to be: a guide (not a policy and procedure manual) for every decision the church makes.

Examples of church mission statements

Let’s stop speaking of church mission statements in theoretical terms and look at some real-life examples that are being used by your peers.

I’ll offer my input on them, but keep in mind – this is the opinion of an infrequent church-goer. So take it with a grain of salt.

The bottom line is – if a mission statement works for a particular congregation, and does no harm to anyone else, then it is a good mission statement.

Wyoming Baptist Church

“The mission of the church, until Christ returns, is to give glory back to God in the making of disciples (Mat 28:18-20), inviting others to follow the gospel of Jesus Christ and walking alongside each other as we mature in that faith. This mission doesn’t change from one generation to the next. It is constant and non-negotiable. This is why we’re here.”

Here’s what I like about the Wyoming Baptist Church’s mission: First, as a non-church goer, I like that it’s not pushy (the actual Bible verse notwithstanding). That they “invite” others. I also like that they emphasize a sense of community and fellowship.

Here’s what I would change: I think they should come up with something more personal to their congregation. Every Christian church refers to the Bible. There’s nothing unique about doing so. Though they do kind of build on that Bible verse in the second half of the mission statement – make it their own in some respects.

Also, I think it’s a mistake to be so rigid and to acknowledge that your church mission statement will never change; no matter what. I think, in order to accomplish what is laid out in Mat 28:18-20, they have to be willing to be flexible – to adapt to changing circumstances.

Finally, if it were my church, I would want something that implied that this mission requires the collective efforts of every member. This mission statement, to me, seems like it could just as easily be an individual’s mission statement. If I could live out that mission statement on my own, why come to church then?

Church of St. Aidan of Williston Park, New York

“We, the parish family of the Church of St. Aidan, strengthened by the Eucharist and encouraged by the word of God, welcome all, for we recognize that everyone is a child of God and no one should be excluded.”

“Guided by the Holy Spirit through prayer, we strive as one to build the Body of Christ.”

“We commit ourselves to nurturing life-long faith formation, fostering lay leadership, promoting social justice, engaging our youth in every aspect of parish life, and offering care and compassionate service to all.”

“We invite everyone to walk with Jesus and experience his healing power and love.”

What I like: First, it refers to the entire parish. This emphasizes the notion of a community. It implies a sense of belonging.

Next, it welcomes all. The mission statement doesn’t imply “we’re going to find you and make you one of us.” It says “welcome,” which, to me, means “we’ll be here waiting for you when you’re ready.”

The second paragraph goes into more detail about how they want to be inclusive of everyone, including youngsters. All in all, as a non-church goer, this seems like a very approachable, non-threatening atmosphere. A place where, when I’m ready, I might consider visiting.

What I might change: It’s too long. Though it does it well, it reads a bit more like ad copy than something you could base operational decisions off of.

Also, unfortunately, the term “social justice” has been twisted by a lot of undesirable individuals over the past decade or so. A lot of “social justice warriors,” as they’re called, are hostile toward Christianity. This church desires to be inclusive, and I appreciate that. But, given the negative connotation of this term, I would suggest dropping it.

Keolahou Congregational Hawaiian Church

“The avowed purpose of Keolahou Congregational Hawaiian Church shall be to worship God, preach the gospel of Jesus Christ, and celebrate the sacrements; to realize Christian Fellowship and unity within the church, in the community of Kihei and the Church Universal; to render loving service toward mankind; and to strive to do His Will”.

What I like: It’s short and sweet. It speaks of fellowship, unity, and service.

Though, I’m not sure why it qualifies the term “fellowship” with “Christian.” That makes me wonder what they mean exactly.

Also, I like that it specifies where their church’s mission will take place –  the community of Kihei. They’re not trying to fit 7 billion people in their church. They’re keeping it practical and trying to execute their mission in their own backyard before tackling the rest of the world.

What I’d change: Nothing dramatic. As a non-member, I might like to see something about being welcoming in there (e.g. the New York church mentioned above). Other than that, it’s very focused and well thought out.

Final thoughts on church mission statements

If I ran a church, we would have a mission statement. Maybe your church has never had one. Or, maybe you have, but you don’t feel like it did anything for you.

Possibly you don’t need one. If a church mission statement is created in good faith – there’s really no downside. Only upside. The metaphor I use is that a mission statement makes sure everybody is pointing in the right direction (N, S, E, W, NW, etc…). It’s your strategy that will tell you the exact roads to take to your destination.

There’s really no wrong way to create a mission statement. What you learn about your staff and your church throughout the process will probably be very beneficial and insightful.

Aside from this guide, there is a lot of other great information to pull from. It’s just a matter of buying into the benefits and making a commitment to take the time to make it happen. I think you will be glad you did.

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