Church Financial Budget – A Guide to Managing Cash Flow

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  • Download the free template by filling out the form below
  • Estimate the amounts and timing of cash inflows
  • Forecast the amounts and timing of cash outflows for expenses and capital projects
  • Determine a desired ending cash balance for every month in the planning period
  • Factor in the effects of short-term and long-term financing
  • Analyze the most likely, best-case, and worst-case scenarios in your financial statements

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Sample church financial budget to help your congregation reach its goals

All right, we finally made it! This is the third post on church budgeting. It’s also the sixth, and final, post on church strategic planning. Yes…this is long overdue.

Capital budgeting for churches was addressed previously. As was creating an operating budget. The capital budget involved the forecasting of cash inflows and outflows from the installation of a new parking lot. The operating budget involved estimating revenue and expenses to arrive at a pro forma (estimated) income statement.

Does your church have big capital projects? Read this post:
CHURCH CAPITAL BUDGET – WHY IT MATTERS & HOW TO DO IT RIGHT

The financial budget builds off of the operating budget. It allows your church to estimate the timing of cash inflows and cash outflows. Doing so will help ensure that your church doesn’t run up against a cash flow crunch throughout the coming year.

Yes, strategic planning is time-consuming and labor-intensive. Never more so than the first time you do it. For the church that is serious about ensuring the ongoing fulfillment of its mission, it is time well spent.

What is a church‘s financial budget?

A church financial budget walks through the expected timing and amounts of cash receipts and expenditures over the course of the next year. Churches are in a unique (and somewhat enviable) position since most of their revenue comes from donations. They typically receive cash instantly.

One exception, for the church, might be Facilities use charges, or something similar. Revenue like this is often paid in advance to reserve dates and times. Since the cash comes in earlier (typically) than when the service is delivered, there could be a situation where cash flow and revenue recognition are different.

On the cash disbursement side, a church faces a lot of the same issues as a for-profit business. The recognition of expenses could be different from when the actual cash leaves the church’s checking account.

The church’s Cash Collection Schedule and Cash Disbursement Schedule will come together into a Cash Budget. It is here that the church will have the opportunity to adjust the Desired Ending Balance. And to make any tweaks to Short-term or Long-term Financing arrangements.

Everything culminates with Pro Forma (expected) financial statements. Just as with the operating budget. This allows the church to compare where they start the year with where they end it. With this information, Ratios can be calculated. More importantly, needed action can be taken to hedge potential problems.

Also, a chart illustrating the month-to-month changes will be available. Also, your church will have the opportunity to play with best-case and worst-case scenarios.

The importance of a church financial budget

Cash is the lifeblood of a business, and a nonprofit organization is no exception. All strategic planning plays an important role in preparing for the future. However, none of the steps may be more important than the financial budget.

Failure to plan for potential shortfalls in cash could mean shuttering the doors. I could mean forever forgoing the opportunity to lead your congregation to the achievement of its mission.

How does a church’s financial budget differ from an operating budget?

A financial budget forecasts cash flow in and cash flow out. An operating budget, if you’ll remember, forecasts revenue and expenses. The difference might seem negligible, but there are some important distinctions.

Want to compare a church financial budget and operating budget? Read this post:
CHURCH OPERATING BUDGET TEMPLATE (FREE) WITH WALKTHROUGH

Operating at a loss in a particular month (e.g. having more expenses than revenue) won’t necessarily constitute a crisis in your church. It can’t go on forever, but if it’s a short-term problem, you should be able to push through it.

But, having more cash go out than comes in during a given month will obviously deplete your cash on hand. Beyond that, if the difference is big enough, and goes on for long enough, your church will be in real trouble.

Cash is king

You don’t pay your bills, or your employees, with numbers on a spreadsheet. As great as spreadsheets are, they can’t do that for you. You pay expenses with cash. So, even if things look good on a spreadsheet or a financial statement, if the cash isn’t there, problems could start compounding.

Over the long-term, the amount of revenue should equal the amount of cash flow in, more or less. Likewise, the amount of expenses should equal the amount of cash flow out. It’s all a question of timing.

An operating budget is important to make sure that your church stays financially healthy for the upcoming year. A financial budget is important to make sure that your church stays solvent from month to month.

One more important distinction is that a financial budget (specifically the cash budget) takes into account things that the operating budget does not. For example, capital projects, financing, and investments. I’ll illustrate the effects of these sorts of things later in the post.

How does a church financial budget differ from that of a for-profit company?

A financial budget for a church versus a financial budget for a for-profit company will differ in a couple of ways.

On the cash collection side, a lot of a church’s revenue is recognized at the same time the cash is collected. The same is not true for your typical for-profit company. The exception, for a church, might be a facilities use charges, or something similar. The timing of cash receipt and revenue recognition being so close together make the cash collection side of a church’s financial budget a little bit simpler.

The cash disbursement side of things will be similar to a for-profit company. Bills are bills after all. When expenses hit versus when they’re paid could be very different. Additionally, capital expenses, if applicable, will require big chunks of cash to be spent at one time. Just as is the case with for-profit companies. Conversely, though, income taxes are a non-factor for churches.

Other factors will be similar between a for-profit company and a church when it comes to financial budgeting. The church may still require short-term and long-term financing. Also, it may put its money into separate savings or investment account, just as a for-profit company would.

So, it stands to reason, that there are a couple of minor differences between the two. But, all in all, financial budgeting is just as important for churches, and other nonprofit organizations, as it is for their for-profit counterparts.

Why should you have a church financial budget?

The reasons for your church to have a financial budget for the coming year are the same as the reasons for doing any other step in the strategic planning process. These sorts of things are done to force you to think about what the future might hold. That way you can best position your church for success.

If your church runs out of cash midway through the year then its very existence might be at stake. Even if your church just gets into a cash flow crunch, that could start a chain of events that might keep it from realizing its full potential.

Certainly, drafting a financial budget and going through all of the steps of the strategic planning process isn’t going to guarantee that your church won’t fall upon hard times. However, it will probably lessen the length and severity of the hard times. Plus, when the hard times do come, then you’ll at least know you’ve done everything in your power to protect your church and to ensure its ongoing success.

One more benefit is the ability to plan long-term and short-term financing. Since these two factors play a large part in the amount of cash flowing in and out of your church, they should be scrutinized. The financial budget allows you to prepare and make arrangements for financing needs well in advance of the time that they become critical.

How to create a church financial budget

Creating a financial budget starts with a forecast of the timing and amounts of cash inflows from revenue sources. As mentioned earlier, since many of a church’s typical revenue sources are of the sort that collects cash immediately – this could be a pretty easy step in the process.

On the cash outflow side, each expense category from the church operating budget will be looked at separately. Each will be unique in terms of when the cash is expected to leave the church. Additionally, this is where capital expenditures will be entered. If you’ve done a capital budget for your church, then you should know the total amount expected to be spent. It’s just a matter of entering the timing.

The cash budget will bring together the Cash Collections Schedule and the Cash Disbursements Schedule. Also, here, you’ll be able to determine a Desired ending cash balance for every month. Beyond that, information about long and, short-term financing will need to be entered.

Everything entered previously culminates in a Pro Forma Balance Sheet and Cash Flow Statement. Along with the Pro Forma Income Statement from the operating budget, you’ll have a complete set of forecasted financial statements for the coming year. Anytime there are financial statements, you can expect there will be Ratios. The Executive Summary ends, as usual, with a chart illustrating the most relevant information from the workbook.

An opportunity is given to play with the best and worst-case scenarios. Just as was done with the operating budget. Here, you’ll have the opportunity to tweak the amounts on your Pro Forma Balance Sheet, Cash Flow Statement, and Income Statement to the positive and negative side. Accordingly, best case and worst case Ratios will also be calculated.

Timing of cash inflows

The Cash Collections Schedule is where you’ll enter the pertinent information regarding timing and amounts of cash inflows.

There are three general sections of information to be entered. The first is related to the timing of the receipt of Adjusted revenue sources. Here, you’ll dictate how much, percentage-wise, you expect to receive in the current month, following month, 2nd following month, and 3rd following month from your Adjusted revenue sources.

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Cash collections examples

If you expect, on average, to receive half of your revenue in cash, from your Adjusted revenue sources during the same month as the “sale,” then you would enter 50% in the % revenue collected current month field. If you expect, on average to receive the other half in the next month after the “sale” then you would enter 50% in the % revenue collected following month field. The other two (2nd following month and 3rd following month) would be 0%. What matters is the Total equals 100%.

Another example – let’s say you only took a 10% deposit for Facility use charges and collected the remainder of the balance three months later. Then, you would enter 10% in the % revenue collected current month field and 90% in the % revenue collected 3rd following month.

Hopefully, this clarifies the purpose of these variables a little bit.

The remainder of the Cash Collections Schedule is where you’ll enter your Adjusted and Non-adjusted revenue sources. Enter each separately along with the amounts corresponding to the month that the revenue is earned.

Adjusted revenue sources

Adjusted Revenue Sources are those where the cash is collected at a different time than when the revenue is recognized.

For churches, the most practical example I could think of was Facilities Use Charges. Where the church collects cash in advance for rental of its facilities.

Revenue sources such as these, are unique, however. Most organizations recognize revenue first and then the cash is collected afterward. Facilities Use Charges are unique though. The revenue isn’t technically earned until the event for which the facilities were rented takes place. But, cash is collected in advance via deposits or payment plans.

So, the revenue for Facilities Use Charges are forecasted out three months into the following year (2020). This is done because some cash might be collected in Dec-2019 for revenue that will be recognized in Mar-2020.

Below the white cells where you’ll enter the revenue sources and forecasted amounts, you’ll see that the calculations are made based on the % revenue collected from above. The percentages entered there specify how much cash will be collected in a given month from current month revenue, following month revenue, 2nd following month revenue, and 3rd following month revenue. These amounts will change depending on what’s entered in the forecasted fields for Adjusted Revenue Sources.

Non-adjusted revenue sources

Non-adjusted revenue sources are much simpler. All you do is enter your different sources on the left and the forecasted amount for each month in the coming year. Cash is collected at the time of revenue recognition. So, there’s no need to forecast out any further.

At the bottom, the Total cash collections from revenue equal cash collection from Adjusted revenue sources plus the Non-adjusted revenue sources for a given month.

Timing of cash outflow

The Cash Disbursements Schedule is where you’ll enter information about the timing and amounts of cash outflows.

As with any organization, cash tends to leave through more avenues than it arrives. Each category of expenses (from the operating budget) is examined individually. Information from the capital budget will also be entered as it pertains to cash leaving the church.

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The four categories of expenses from the operating budget are looked at independently. Granted, individual expenses within a particular category probably have different timings in terms of cash flow. But, entering each expense separately would needlessly complicate an already intensive endeavor. So, percentages are entered for each category for the % payment of current month expenses and % payment of prior month expenses.

The % payment of current month expenses refers to the percentage of that month’s forecasted expenses which will be paid with cash, in the same month. The % payment of prior month expenses refers to the percentage of the previous month’s forecasted expenses which will be paid with cash this month.

As you might expect, those percentages must add up to 100%. There’s no allocation made for expenses that will be unpaid. Since your church is reputable, and you’ve committed yourself to strategic planning (including all forms of budgeting), you’ll be well prepared for the coming year. Therefore, your church shouldn’t find itself in a situation where it can’t pay its bills.

Each category of expenses is different

The categories are pretty general. Hopefully, they are indicative of the types of expenses that your church faces. Of course, if you were making a financial budget from scratch, you might do things somewhat differently.

Once you’ve settled on the timing of cash flows, it’s time to enter the forecasted expenses for the last month of the current year through the last month of the planning (next) year. The reason that expenses are entered for the last month of the current year is because of the % payment of prior month expenses field. We must know how much cash is going to leave the church in January, because of December expenses.

The relevant cash flow amount is automatically calculated for each month and totaled by category.

Flashback to the capital budget

Think back to the capital budgeting for churches post that I wrote a couple of months ago. You might remember that the plan was for our hypothetical church to add 53 parking spots in the coming year. They planned to do this because the congregation was growing and they need additional capacity for parking.

You might also remember at the expected initial cost for this new parking lot was $208,000.

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As you can see, in accordance with the capital budget, our example church expects to make three payments of $69,333. We’re assuming that, for this construction project, payment will be made in three equal portions over the three months it takes to start and finish the parking lot.

Our hypothetical church isn’t so big that it can disregard the spending of over $200,000. So, obviously, we needed to work that into the financial budget. The capital expenses section of the Cash Disbursements Schedule is where that’s done. This information will now carry over to the Cash Budget. This is where planning can be done for financing, if necessary.

Creating a cash budget

The Cash Budget brings together information entered in the Cash Collections Schedule and the Cash Disbursements Schedule. In addition, financing, both short and long-term are addressed; as are investments.

This is where you will forecast your actual cash balances throughout every month in the planning year. Only a few fields need to be entered. Most of what is analyzed in the Cash Budget is based on the previously entered information.

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Logically, the first bit of information to be addressed in the Cash Budget is your Beginning cash balance. This will need to be entered for the first month of the planning period. You will probably have to forecast this amount if you are (as you should be) planning several months in advance. Don’t worry, as the time gets closer, this amount can be changed and, just as with any of these planning tools, tweaks can be made

From that point on, the Beginning cash balance is automatically calculated. Because, of course, the Beginning cash balance for any given month is going to be the same as the Ending cash balance for the previous month.

Cash collections and disbursements

The cash collections and cash disbursements sections will each pull from their respective Schedules – with a few exceptions.

Surplus(deficit) of collections over disbursements = Cash collections from revenueTotal cash disbursements

This amount represents the difference between cash collections and cash disbursements in a given month. A positive amount means that more cash was collected than dispersed. A negative amount means the opposite.

Notice that the months where cash payment is made for capital expenses – the deficit is rather large. This is to be expected and will be addressed more in-depth later in the worksheet.

Balancing cash

Trial ending cash balance = Surplus(deficit) of collections over disbursements + Beginning cash balance

The Trial ending cash balance represents the change in your church’s cash balance based on the Beginning cash balance, Cash collections from revenue, and Total cash disbursements. There might be situations where this amount is considerably less than you would like it to be (particularly if it’s negative). On the other hand, there might be situations where this amount is more than you need it to be. Situations where you’re holding more cash than you would like, or is necessary.

The amount of cash you want your church to hold at the end of any given month is specified in the Desired ending cash balance field. An amount will need to be entered for every month of the planning period.

This is the amount that the Cash Budget will force balance to, based on the formulas in the worksheet. Forcing is done by increasing cash with investments, short-term financing, or long-term financing. If you don’t like how the balance was forced, then you will have the opportunity to make changes later in the worksheet that are more to your liking.

Excess (shortfall) of cash to desired balance = Trial ending cash balanceDesired ending cash balance

This amount tells you how close or far away your church is, based on the Trial ending balance, to your Desired ending cash balance.

Positive amounts will either go towards paying down debt, or it will go to an investment account. Conversely, negative amounts will either be covered with debt or will be pulled from investment accounts.

Let’s look more in-depth into financing and investments…

Short-term financing needs for your church

Short-term financing is a fancy term for money borrowed for less than one year. Typically, short-term financing is used for short-term cash flow issues.

In this example, we assume that the short-term financing is a revolving line of credit which allows the church to borrow moderate amounts of cash in order to cover the occasional cash flow shortfall.

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You’ll also have the opportunity to enter the particulars about any existing short-term loans your church has outstanding. The rate and term entered for existing loans are assumed to be the same for any additional loans taken out through the remainder of the planning period.

Information entered for existing short-term loans is pretty straightforward. Simply enter the Interest rate for the borrowed funds, the Term (in months) for borrowed funds, the Original amount borrowed, and the Original date obtained.

Keep in mind, this is short-term financing. So the Term (in months) for borrowed funds should be less than or equal to twelve. Anything more than twelve months would be considered long-term financing.

If your church has no outstanding short-term loans, then enter $0 in the Original amount borrowed. Also, keep in mind that the Original date obtained for short-term financing needs to be within a year of the first month of the planning period in order to affect cash flow.

When will short-term borrowing take place?

As mentioned earlier, short-term financing is assumed to cover any shortfalls in cash not covered with long-term financing. It’s also not assumed to be covered with cash pulled out of investments.

The formula for Additional borrowings looks at the Excess (shortfall) of cash to desired balance, Repayments for existing short-term financing, Additional borrowings for long-term financing, and Repayments for long-term financing. If these amounts are less than zero, then additional short-term borrowing is needed.

If that’s the case, enough will be borrowed to cover the Excess (shortfall) of cash to desired balance. Repayments for existing short-term financing, and Repayments for long-term financing minus the amount that’s able to be pulled out of investments. In this workbook, it’s preferable to pull money out of investments rather than borrowing additional funds.

The calculation for short-term financing Repayments is too complicated to cover in detail. It’s calculated in a background worksheet. What this field looks at, is the Original amount borrowed, and any Additional borrowings from previous months. The total of the payments for all those short-term borrowings is displayed here. So, if additional short-term borrowings take place in a given month, the following months you will see an increase in negative cash flow due to the increase in payments owed

Net short-term financing = Additional borrowings + Repayments

This is the total effect on cash flow from activity in short-term financing for a given month. If more is borrowed than is repaid then this will be a positive amount. That’s because more cash came into the church than left it. If Repayments are more than Additional borrowings then this will be a negative amount. More money left the church than came in, due to short-term financing.

Need expert advice for managing cash flow? Read this post:
PLAN SMALL BUSINESS CASH FLOW – HELPFUL TEMPLATE & TIPS

Long-term financing needs for your church

Whereas short-term financing covers borrowing money for less than one year, long-term financing covers borrowing money for more than one year. Long-term financing is typically used for long-term projects. For example, projects that have been approved during the capital budgeting phase of strategic planning.

In this example, we assume that long-term financing is used sparingly. It is not a revolving line of credit. Loans are repaid on an installment basis. Since loan amounts are typically big, Repayment amounts are also big.

Also, like short-term financing, you’ll have the opportunity to enter information about any existing long-term loans. The interest rate and term for the existing loans are the rate and terms presumed for any Additional borrowings entered throughout the year. This is unlikely to be exactly the case, admittedly, but for sake of this example, it is adequate.

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For long-term financing currently outstanding, an Interest rate for borrowed funds, Term (in years) for borrowed funds, Original amount borrowed, and Original date of obtained must be entered.

Since this is long-term financing, ensure that the Term (in years) for borrowed funds is greater than or equal to “1.” Anything shorter than a year belongs in short-term financing.

If your church currently has no long-term loans, enter 0 in the Original amount borrowed. If the Original date obtained is further in the past than the Term (in years) for borrowed funds, then the Repayments for the existing loan will not show up in this year’s cash budget. Because… of course, the loan would already be paid off.

Additional borrowings

Additional borrowings for long-term financing are (typically) only done for long-term projects. Therefore, these amounts have to be entered manually. If capital projects are being financed with long-term debt, then you would probably want the Additional borrowings to coincide, roughly with the Cash payments for capital expenses.

Repayments for long-term financing are also calculated in the background. They reflect any existing loans outstanding at the start of the planning period. Plus, any Additional borrowings taken out during the planning period are reflected as increased Repayments in the months that follow.

Net long-term financing = Additional borrowings + Repayments

Net long-term financing is the total effect on cash flow for a given month in regards to long-term borrowings. When money is borrowed, the amount will usually be positive. As money is repaid the amount will be negative.

Using an investment (or savings) account

The investments account, for the purposes of this example, was created to help our hypothetical church always close the month near its Desired ending cash balance. Your church may or may not have a separate investment account, and that’s fine.

In theory, though, it wouldn’t hurt. Many times, on a Balance Sheet, cash and equivalents are grouped together. An investment account such as this might qualify as the “equivalent” to the cash that’s actually in the checking account. It is a place where you could invest excess cash that is relatively risk-free, and liquid (the term liquid, if you’re not familiar, means that it could easily be converted into cash).

Some examples of where you might park your church’s savings or investments are: money market accounts, CDs, short-term treasury bills, or something similar. The amount of return you’re going to earn on those investments isn’t going to be astronomical. But, you’re in the business of running a church, not a hedge fund. So, as long as the money is safe and earning a little bit of a return – that should be adequate.

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The only field that needs to be entered in the investment section is the Income rate for invested funds. This is the annualized growth rate of monies that are in your investments accounts. The calculation for the balance in the investment account takes place in the background. It does take into account dividends and interest that would be earned in such an account. Income earned from investments is available for future withdrawals.

About the timing deposits and withdrawals from investments

The investments account looks first at the Excess (shortfall) of cash to desired balance. Next, it looks at short-term financing and long-term financing. Any excess cash is entered as a Deposit into the investments account. Conversely, Withdrawals from the investments account are made when the Excess (shortfall) of cash to desired balance and Repayments for both long-term and short-term financing are negative.

Since Withdrawals does not look at Additional borrowings, there might be situations where a Deposit and Withdrawal are made within the same month. A Deposit for excess money borrowed and Withdrawal to cover the Repayments.

Deposits are represented as negative amounts. This is because, technically, they come out of cash. Withdrawals are represented as positive amounts. They represent money put back into the checking account in order to achieve the Desired ending cash balance. Obviously, since the investments account is an asset for the church these negative and positive amounts don’t necessarily represent an increase or decrease in the church’s equity.

Net investments = Deposits + Withdrawals

This is the total amount that the cash balance has changed for a given month.

The ending cash balance

Ending cash balance = Trial ending cash balance + Net short-term financing + Net long-term financing + Net investments

Of course, as mentioned earlier, the Ending cash balance will be the Beginning cash balance for the following month. This is where the church forecasts its cash balance will end up at the end of the month. This amount should approximate the Desired ending cash balance.

*This is a long post. Click here to read Page 2.

Church Budget Example – Use This Template! [VIDEO]

church operating budget featured

Video Transcript

00:00 I’m gonna go over how to go about making
00:04 operating budget for your church some of
00:06 my previous videos you know I’ve done a
00:08 little more in depth with the individual
00:10 spreadsheets and how you know what each
00:12 field is about how its calculating
00:14 everything this time I’m going to try
00:16 something different I’m gonna stick to
00:18 kind of summarizing here and I’m gonna
00:19 put a link down in the description where
00:21 you can read the whole in-depth post
00:24 that covers every single aspect you know
00:27 in detail of the operating budget for
00:30 your church and the video here is just
00:32 gonna be kind of a summary so that being
00:34 said let’s get into it
00:36 we’ll start off here with a ordinarily
00:41 with a for-profit company you always
00:44 start with a revenue budget with the
00:45 church you have a little flexibility
00:47 there you start with a revenue budget or
00:48 with your expense budget so for the sake
00:52 of simplicity I’m going to walk through
00:54 this starting with the revenue budget
00:55 but you know it really is a matter of
00:59 private preference do to kind of
01:01 churches unique situations so revenue
01:04 budget is exactly what it sounds like
01:06 it’s a budget in a forecast for all of
01:08 the money you’re gonna bring in for the
01:10 year so in this case we’ve got the
01:13 different sources listed here offerings
01:15 donations facility whose charges trust
01:18 investments and other okay and we reject
01:21 them out for every month for the coming
01:23 year but the first month of our planning
01:25 period here so if you’re planning
01:27 creative begins in July or September or
01:29 whatever some other month with that in
01:32 there it’ll automatically populate it
01:33 out and all the forecasted amounts are
01:38 total by month and total by source also
01:42 point out real quick that all
01:44 spreadsheets for business templates
01:46 which there’ll be a link to the template
01:49 in the link to the post so you get that
01:53 by going to the post but all
01:56 spreadsheets for business workbooks the
02:00 white cells are adjustable okay the
02:02 colored in cells or other formulas or
02:03 their text so unless you really really
02:05 know what you’re doing don’t touch those
02:07 so revenue budget is pretty simple and
02:11 we’ll move on to the expense budgets now
02:16 let me get rid of the fixed cells here
02:21 there’s separate expense budgets for
02:25 each of the four kind of broad
02:26 categories of expenses the inspiration
02:29 for these categories comes from Bree mal
02:31 FERS if you’ve done any searching on
02:33 YouTube or on the web in regards to
02:36 Church strategic planning you’ve come
02:37 across
02:38 Audrey’s work and he’s does a great job
02:42 and you know definitely a good source of
02:47 information I’ve never seen him put
02:48 forth anything like this not to say that
02:50 he hasn’t that I used a lot of his
02:54 inspiration in creating this template
02:57 for budgeting so now he breaks it church
03:02 expenses into four broad categories
03:04 evangelism emissions personnel
03:06 ministries and facilities so as you can
03:09 sing along the bottom here that’s
03:10 exactly what we’ve done
03:12 each of these four budgets is formatted
03:15 in the same manner so for simplicity
03:17 sake we’ll just look at the evangelism
03:21 and missions budget here so what you got
03:26 at the top here is you know basically
03:29 when it would take those broad
03:30 categories expenses and break them down
03:31 into subcategories so do that first and
03:35 foremost for the evangelism missions
03:36 here and direct and Synod support
03:39 Convention Assessment local mission work
03:40 outreach etc of course each broad
03:44 category has its own separate sub
03:48 categories you came and you’ll notice
03:52 also you’ll have to fill those in
03:54 manually and also you’ll notice that
03:56 each bra subcategory of expenses gets
04:03 category wrap categorized as fixed or
04:06 variable and simply put the post goes in
04:11 a little more detail but you know fixed
04:14 is gonna be the same no matter your
04:16 level of revenue a more revenue less
04:19 revenue you would expect this expense to
04:21 stay the same
04:22 variable on the other hand you would
04:24 expect to increase with revenue and
04:25 decrease increase in decrease with
04:28 revenue less revenue less expense more
04:29 revenue more expense okay so you’ll see
04:32 that all these amounts are filled in
04:34 here a lot of them with zeros because
04:36 there’s a room for plenty of
04:38 subcategories well where’s that
04:39 information come it comes from down here
04:41 below this is where you get into the
04:42 detail okay so you’ll notice each sub
04:45 categories listed here and you can
04:47 detail expenses and this is where you
04:48 actually put in the inmense so you know
04:51 you take a broad category of expenses
04:53 break it down to subcategories break it
04:55 down further into details you know
04:58 depending on the sophistication of your
05:00 accounting software or your accountant
05:04 you know this could be these detailed
05:06 expenses here could be individual GL
05:08 accounts or whatever you want them to be
05:11 but as long as you address all expenses
05:14 that’s all that really matters it’s just
05:16 like I said kind of breaking things down
05:18 here into manageable chunks to where you
05:22 can forecast them out for every month in
05:26 the planning period then they’ll total
05:29 here and those totals will carry up here
05:32 okay so you’ll see like I said every
05:36 subcategory of expenses listed here with
05:39 plenty of room to entered detailed
05:42 expenses okay so you do that for
05:45 evangelism and admission you do that for
05:50 personnel do it for ministries it’s all
05:55 them all the same same format do it for
05:58 facilities so okay you better you expect
06:01 the revenue for the year then you
06:03 entered your expected expenses for the
06:07 year don’t forget like in this example
06:09 real quick here you’ll notice this ties
06:13 into the capital budgeting work that we
06:18 did – I like to make my workbooks tie
06:22 into each other so it can paint the
06:24 entire picture for you guys so that’s
06:26 what this means you know most of these
06:28 are Justin Eric detailed expenses but
06:30 this one here talks about snow removal
06:32 and it has to do with the
06:34 creation of a new parking lot that we
06:36 looked at in the capital budget so check
06:38 that video out to check that post out to
06:41 so and yeah once all expenses are
06:46 entered then that’s the biggest part of
06:51 budgeting okay all that’s going to carry
06:54 over here into your pro forma income
06:56 statement where you’ve got your total
06:58 revenue your total for each expense by
07:02 broad category okay and then we threw in
07:05 a percentage amount here
07:08 that’s a percentage of revenue if I
07:11 remember right yes it is okay just just
07:15 kind of paint the picture of what
07:18 categories are contributing most to your
07:20 expenses then we’ve got operating profit
07:23 which is revenue minus expenses one
07:27 other thing you have to fill in I mean
07:28 pro forma income statement here that
07:30 isn’t really covered elsewhere in the
07:31 operating budget is interest income in
07:35 interest expense okay so this is a will
07:39 have to be a forecast you’ll just have
07:41 to look at you know for income if you
07:44 have income earning assets savings you
07:49 know money market accounts something
07:52 that maybe earns a little more than that
07:54 dividends perhaps enter now here
07:57 interest expense it’s gonna depend in
07:58 large part on the amount you need to
08:00 borrow a lot of that will be covered in
08:02 the financial budget okay but you know
08:05 you can go ahead and do your financial
08:08 budget which I’ll cover in a later video
08:09 and a post that’s coming soon and circle
08:13 back around enter that information here
08:14 too okay you’re not gonna be graded on
08:18 your accuracy in terms of forecasting
08:20 this can be a living document come back
08:21 and change it as you need to
08:23 all right so operating profit minus
08:25 these interest expenses churches don’t
08:27 pay taxes so there’s net profit okay
08:32 there’s a couple of simple ratios left
08:34 in here that are applicable for churches
08:38 okay got profit margin which is pretty
08:39 self-explanatory you know your net
08:42 profit compared to you net sales times
08:44 interest earned looks at those
08:46 looks at interest expense and operating
08:50 profit how it relates to it degree of
08:53 financial leverage again the post will
08:54 get into more detail in degree of
08:56 operating leverage we’ll get more detail
08:58 on that too those are two interesting
09:00 concepts that basically tell you what
09:07 the based on degree of financial
09:10 leverage based on the amount of money
09:14 you borrow what effect increasing and
09:20 decreasing
09:21 operating profit would have on that or
09:25 the rather the effect you’ll have to
09:29 read the posts to get a detail because
09:30 if I start talking about it I’ll go on
09:32 for an hour here and like I said and try
09:34 to make this summary so basically the
09:39 effect of degree of financial leverage
09:41 is the effect of interest expense on
09:45 profit degree of operating leverage is
09:47 the effect of fixed expenses fixed costs
09:52 on profit okay and that’s why I asked
09:56 you guys to specify whether costs are
09:59 fixed or variable here okay so that’s
10:01 what that was for read more about that
10:03 like I said you’ve got the chart down
10:06 here pretty straightforward just an
10:08 illustration of what happens month by
10:10 month based off of your forecast you’ve
10:12 got the Green Line is revenue and then
10:15 you’ve got your different categories of
10:16 expenses here you can see how they rise
10:18 and fall in total and by categories so
10:22 one little extra bonus that I like to
10:26 add to my industry specific spreadsheets
10:29 is this likely best case worst case
10:33 scenario okay I think this is super
10:36 valuable you know and it’s it is another
10:39 step and the whole strategic planning
10:43 thing which is time-consuming in that
10:44 bed really is just the like I said the
10:50 plus one however you want to put it to
10:53 to the operating budget this is where
10:56 you know you’ve done you’ve been in put
10:58 your
10:59 expected revenue cost profit etc now you
11:02 get to toy with what the worst case
11:04 would be in the best case would be and
11:06 this just like most of strategic
11:08 planning
11:09 just get your mind working in that
11:10 direction so you’re you’re completely
11:14 comprehensively prepared for the
11:15 upcoming year okay so it starts off here
11:19 with the pro forma income statement
11:26 that’s what this is sure if it Proform
11:28 in there but yeah it’s a pro forma
11:31 income statement or rather this yeah
11:35 sorry okay so this is revenue up here
11:37 where you can toy with best cased amount
11:40 for each revenue source
11:45 worst case amount or you can just use a
11:48 generic multiplier okay so basically
11:52 what that means it’s like if I change
11:53 this worst case is gonna be negative in
11:55 the case of revenue the 15% you’re gonna
11:59 see these worst case amounts decrease
12:03 okay because I made the worst excuse me
12:08 in the worst case that much worse
12:10 okay but you have so you can change that
12:15 there it will affect everything in that
12:17 section but you also have the ability to
12:20 override it okay so see if we delete
12:25 this worst case would be 38,000 versus
12:31 42,000 for trust investments in the
12:34 quest but you know say you think no no
12:38 worst case could be worse than that or
12:40 worst case wouldn’t be quite as bad well
12:43 then you just override that amount okay
12:46 everything else is based off of this
12:48 multiplier but now you’ve overwritten it
12:51 with an amount so same same principle in
12:55 the best case I’d come down here to
12:58 expenses we have our abroad expense
13:00 categories again use a multiplier this
13:04 is just a ballpark figure the multiplier
13:06 basically if you know best-case in the
13:10 Fuhrer expects is going to be the
13:11 decrease
13:12 worst case for expenses gonna be the day
13:15 increase and I keep doing it
13:17 so keep that in mind and you can
13:20 override you don’t like what you see so
13:22 yeah just toy with it you know that’s
13:25 the whole point of this exercise just
13:28 toy with it see what playing with
13:32 different scenarios gives you what it
13:35 makes you think about what you might do
13:37 to plan to avoid a worst case what you
13:39 what planning you might do to take
13:41 advantage of the best case okay so just
13:44 like the pro forma income statement on
13:45 this executive summary
13:47 you got your operating profit here you
13:50 can see negative under worst case this
13:54 will match what’s on the executive
13:55 summary the ten thousand twenty eight
13:58 operating profit and best case
14:05 considerably better six times the
14:07 operating profit so that’s pretty good
14:10 it brings in interest income and expense
14:14 here also and then that profit always
14:20 calculated the exact same as it is on
14:21 the executive summary so then of course
14:25 the you know the whole purpose of ratios
14:26 is to kind of put amounts into
14:31 perspective from your financial
14:34 statements and the same thing takes
14:36 place here you know profit margin can
14:38 range from negative seventeen point
14:41 eight to twenty seven positive twenty
14:43 seven point two times interest earned
14:45 degree of financial leverage is going to
14:48 change all that it’s gonna going to
14:50 change based off of what you enter in
14:52 the best case in worst case fields above
14:57 some anyhow that’s quick rundown of the
15:01 church operating budget template you
15:04 know go get your own copy to toy with I
15:06 get his follow the link and there’ll be
15:10 a links on there follow a link to the
15:13 post there’ll be links on there to
15:14 download your own copy of it and then
15:16 you know you if you’re dealing with
15:18 concepts you’re not familiar with just
15:20 check out the post I’ve got more or less
15:22 every single field on here
15:24 addressed in there and you know if you
15:28 get stuck on something just check that
15:30 out and it’ll help you make sense what
15:33 you’re looking at so appreciate you
15:35 guys’s time appreciate you watching this
15:39 video if you have until this point the
15:41 very end YouTube it is a popularity
15:45 contest just like anything on the
15:47 Internet and if you like this video if
15:50 you think this seems like something
15:51 useful to you best way to let me know is
15:55 to either leave a comment down below or
16:00 better yet maybe I don’t know depends on
16:03 the YouTube algorithm comments are good
16:06 likes or good subscriptions are good I
16:08 know
16:10 alerts are good any of that stuff you
16:13 know I’ll feedbacks good I’ll crank out
16:16 more content there’s also a lot of stuff
16:19 to check out not just for churches but
16:22 for small businesses in general on
16:23 spreadsheets for business comm thanks
16:26 you guys take care

Church Operating Budget Template (Free) With Walkthrough

church-operating-budget-featured-1

Month 1Month 2Month 3Total
Revenue budget
Source 1$9,900$10,100$9,500$114,300
Source 23,3003,3003,10037,900
Total revenue$13,200$13,400$12,600$152,200
Expense budget(s)
Expense 1$(6,630)$(7,260)$(7,315)$(86,680)
Expnese 2(3,596)(3,671)(3,516)(41,957)
Total expenses$(10,226)$(10,931)$(10,831)$(128,637)
Operating profit$2,974$2,469$1,769$23,563
  • Download the free template by filling out the form below
  • Categorize and list detailed expenses
  • Forecast revenue needed to cover expenses
  • Review the pro forma income statement and ratios
  • Plan for the best and worst-case scenarios

Download the church operating budget template

Complete the form below and click Submit.
Upon email confirmation, the workbook will open in a new tab.

Operating budget example for small churches, big churches, and every church in between

This is the second post on church budgeting and the fifth overall on church strategic planning.

Previously, the capital budget for the church was covered in depth. This post will focus on the operating budget. The capital budget, if you’ll remember, is the budget that the church completes for every potential project it plans to take on in the coming year. The operating budget consists of a forecast of revenue and expenses for the coming year. The culmination of the operating budget is a pro forma (or expected) income statement.

Does your church have big projects planned for this year? Read this post:
CHURCH CAPITAL BUDGET – WHY IT MATTERS & HOW TO DO IT RIGHT

After completion of the capital budget and the operating budget, the church will be ready to tackle the financial budget. The financial budget will be covered in the next post.

What is an operating budget for a church?

An operating budget allows a church to be proactive regarding its revenues and expenses for the coming year. It allows the church to plan accordingly and to be ready for any scenario that might come its way. Doing so will allow the church to better meet its mission.

Information gleaned from the mission statement, SWOT analysis, strategy formulation, and capital budgeting will all play a part in preparing the Operating Budget for the coming year.

Creating an operating budget can be as simplistic as writing down a guess about how much revenue the church will make in the coming year and the number of expenses it will incur. This is better than nothing.

Dedicating some thought to each revenue source and each type of expense, plus estimating how they might rise or fall over the course of the year helps to paint a more accurate picture of the church’s financial position. Additionally, using the Spreadsheets for Business church operating budget template will give you the ability to not only estimate what the most likely scenario to play out next year will be, but will also help you to plan around a best case scenario and a worst case scenario.

Download the template by filling out the form at the top of the post.

How much time and effort should be dedicated to a church operating budget?

Any amount of planning is better than no planning. There is, however, such a thing as over-planning – AKA, paralysis by analysis. The sweet spot is somewhere in the middle – enough planning for you to feel confident that your church is in a position to thrive in the coming year.

The amount of thought you dedicate to each item in this church operating budget example is up to you. I urge you not to overthink it. However, after going through the following steps, I think you’ll find yourself rather confident about your church’s future going into the new year. With some of the worry off your plate, you can focus on other areas that will help your church achieve its mission.

How might an operating budget for a church differ from a for-profit business?

Fortunately, creating an operating budget for a church is much less complicated than for, say, a manufacturing company.

When creating an operating budget for a manufacturing company, you start with revenue and work your way through budgets for materials, labor, overhead, production, and a lot of other inputs.

When creating an operating budget for a church (which is essentially a service) some of that complication can be avoided.

Should you start with budgeting for revenue or expenses?

Personally (and maybe this is due to my background in budgeting for manufacturing organizations), I still think it’s smart to start budgeting with revenue. That way, you know how much you expect to make in the coming year and can plan your expenses around that information.

However, there’s also a school of thought, particularly by Aubrey Malphurs and his organization, that claims you should plan your expenses first. Then, you know how much you need to bring in to cover those expenses. Aubrey is much more of an expert on church operations than I am, admittedly. I can see the rationale behind this school of thought.

You should start with whichever you’re more comfortable with – expenses or revenue. I imagine as you get deeper into the process of forecasting, that you’ll be bouncing back and forth between the two anyway. So, ultimately, what you start with won’t matter. Unlike a manufacturing company, the levels of your revenue and expenses won’t necessarily affect each other. All that matters is what you end up with.

Do you have a sound mission statement to build strategic planning on? Watch this video:
CHURCH MISSION STATEMENT WALK-THROUGH [VIDEO]

Why should your church have an operating budget?

Look, your budgets are never going to be exactly right. That’s fine. What’s not fine is going into the coming year with a church that is at risk because you haven’t dedicated adequate thought to what the coming year may bring.

An operating budget won’t guarantee that your church will be successful. That’s why you shouldn’t spend every waking second working on it. It’s just a matter of giving appropriate thought to the matters of revenue and expenses.

The Pareto Principle states that 80% of outputs come from 20% of inputs. If you buy into this – 80% (or so) of the benefits of creating an operating budget for your church will probably come from the first 20% of the time that you spend on it. What this means, of course, is that by merely dedicating a tiny bit of thought to these matters, your church will reap big benefits.

How to create an operating budget for your church

Operating budgets look complicated, but at their core, they’re fairly simple. All you’re going to be doing is estimating your expenses, estimating revenues, and then filling in a couple of other details. There are no wrong answers. As a steward for your church, you’re in a better position to answer these questions than anybody else on Earth.

Let’s get started!

Your church’s expenses

Obviously, your church has costs that it incurs to provide needed support to its membership. Again, I have to give credit to Aubrey Malphurs for the framework of how expenses are grouped together.

Expenses are grouped into four broad categories: evangelism/missions, personnel, ministries, and facilities.

Within each broad category, each Expense is broken down into more specific categories and beyond that, into greater Detail.

So, depending on how organized your accounting is, you should be able to (hopefully) begin by breaking your existing expenses down into these four broad categories. Once you’ve done that, then you can begin to group similar expenses by subcategories. Then eventually, of course, you want to budget for every detailed expense.

Classifying expenses as fixed or variable

Along with every Expense in a subcategory, you’re going to classify it as fixed or variable. This sounds like a pain in the rear, but it’s good to understand the nature of each cost.

Fixed expenses, as the name implies, don’t change with revenue. They’re going to be the same whether you have a very busy year or a year where you just sit around twiddling your thumbs. For example, salaries are fixed and insurance is fixed. Any other expense which will be the same month after month, over the course of the year, is fixed.

Variable expenses, on the other hand, change. They typically change based on the level of revenue. If revenue goes up, variable expenses also go up. If revenue goes down, variable expenses would probably go down. For example, expenses related to outreach and local mission work might depend, in large part, on the amount of revenue received. So they can probably safely be classified as variable.

There’s no right or wrong answer when it comes to classifying your costs as Fixed/Variable. Some will be obvious, while others…not so much. Again, don’t dwell too much on this classification. Give it a little thought and select what you think is appropriate. The only real effect is on some of the ratios that are calculated once the budget is completed. You can always go back and change your classification.

Use the past to plan for the future

You can refer back to historical amounts, of course, to help with the forecasting of future expenses. In fact, that’s probably a very smart thing to do. Looking back at historical amounts paid will also help you to determine if an expense is fixed or variable.

If this is your first time completing an operating budget such as this, then I would suggest that you still break each expense down into broad categories (evangelism/missions, personnel, etc.). But, maybe don’t break them down into too many subcategories (district & synod support, convention assessment, etc.). And, definitely don’t overdo it breaking expenses down into detailed categories (detail expense 1, detail expense 2, etc.). You can always go into more detail next year.

On each of the broad category budget worksheets, you’re going to start at the top and list each Expense subcategory. Also, pick either Fixed or Variable from the drop-down menu.

In the bottom section – this is where you’ll break the subcategories down into detailed expenses. All of the detailed expenses will sum for the month and that amount will be carried back to the top

Let’s look a little deeper into each broad category.

Evangelism/Missions Budget

evangelism-mission-expenses
Click on image to see a full-size version in a new tab.

The Evangelism/Missions Budget is where you’ll classify expenses related to efforts directed externally from the church to reach individuals who likely aren’t members.

Next, go to the detail section and itemize the subcategory expenses. Additionally, start forecasting month by month for the whole year. Each subcategory will automatically add all the detailed expenses.

You’ll see that a Total for each month and for whole the year is calculated. These amounts will carry over into other worksheets.

Personnel Budget

church-operating-budget-personnel-expenses
Click on image to see a full-size version in a new tab.

The Personnel Budget is pretty self-explanatory. This is the money planned to be spent on the individuals who help run your church.

Expenses such as salaries, fringes, utilities for housing, and guest pastors/speakers would be entered here.

Ministries Budget

church-operating-budget-ministries-expenses
Click on image to see a full-size version in a new tab.

The Ministries Budget is where you will enter expenses directed toward the individuals that are already a member of your church.

You know the drill by now – enter the appropriate subcategories and then the names and amounts for the detailed expenses.

Facilities Budget

church-operating-budget-facilities-expenses
Click on image to see a full-size version in a new tab.

The last category of expenses is also pretty self-explanatory. A Facilities Budget includes those expenses that are required for your church, as a whole, to function.

How do you differentiate if expenses are for personnel or facilities? Easy, if the expense is, more or less, for one employees’ benefit then it’s probably a personnel expense. Conversely, if an expense is for everybody’s benefit then it’s probably a facilities expense.

As mentioned before, this is all somewhat subjective. There are no right or wrong answers, per se. Trust your gut, trust your experience, and classify expenses in whatever way makes the most sense to you.

If you’ve been following along closely, you’ll notice a special expense listed under the maint and repairs subcategory.

In the capital budget, we examined the feasibility of adding on to the church’s parking lot. Ultimately, based on the expected cash inflows and cash outflows, it was determined that making an addition to the parking lot was in the church’s best interest. So, in our hypothetical church, that project will be undertaken and will need to be included in the coming years’ operating budget. You’ll see detailed expenses related to the parking lot under the maint and repairs subcategory and the depreciation subcategory.

Don’t solely rely on what you spent in the past to create a feasible budget going forward into the future. Make a note of anything that might change and of any new expenses that might be incurred in the coming year due to projects approved in the capital budgeting phase.

Want to know how fixed costs can help or hurt your church? Read this post:
OPERATING LEVERAGE FORMULA EXPLAINED + CALCULATOR

How much revenue will you need to cover those expenses?

church-operating-budget-revenue
Click on image to see a full-size version in a new tab.

Estimating expenses is a bit depressing. But now we get to tackle the fun part, and that is estimating revenue.

Revenue also has subcategories, but they are not broken down into detail.

By now, you know the routine. In the Revenue Budget, enter the start date for your budget in the cell D9.

You’ll see that the Revenue Source column is already populated but you’re welcome to change the descriptions as you see fit.

For each month and each Revenue Source, enter the forecasted amount of revenue. A Total for the months and for each Revenue Source will automatically be calculated.

Maybe you’re baffled as to how to forecast revenue. Offerings and donations are probably at least somewhat consistent. But, other sources of revenue like facilities use charges and trusts, investments and bequests are difficult, if not nearly impossible, to accurately predict.

First of all, I’ll say the same thing I did when it came to forecasting expenses, and that’s to just come to terms with being wrong in the first place. The value in this, again, is to dedicate a little bit of thought to it.

Spreadsheets for Business has a free tool that can help you forecast revenue (or expenses, or anything really…) accurately and it can also help you gain insights into what drives revenue.

Once the information is entered into the Revenue Budget, then you are very nearly done with the operating budget.

The church’s Pro Forma (expected) income statement

church-operating-budget-pro-forma-income-statement

After completing all of the expense budgets and the Revenue Budget, you should see a nearly completed Pro Forma Income Statement. All that’s left to enter is information about interest.

If your church keeps funds in an account that pays a reasonable amount of interest, enter what you might expect to earn this year in the Interest Income field.

On the other side of the coin, if your church borrows money, then you will likely have Interest Expense over the course of the year. That amount in the Interest Expense field should be added as a negative amount.

Now you should have a pretty reasonable idea of what the coming year will look like from a revenue and expense standpoint. Notice that each of your expense categories has the amount as a percentage of Total revenue listed next to it. This gives you an idea of how your expenses are weighted.

For reference, Aubrey Malphurs recommends the following weightings:

  • Evangelism/Missions 10%
  • Personnel 40%
  • Ministries 25%
  • Facilities 25%

Obviously, your church doesn’t have to have this exact percentage for each expense category. But it simply gives you a benchmark to measure your church against.

All the calculations in the Pro Forma Income Statement are pretty straightforward. Operating Profit is Total RevenueTotal Expenses. Net Profit is what’s left after Interest Income and Interest Expense are accounted for.

Ratios and chart

ratios-chart
Click on image to see a full-size version in a new tab.

Now we’ll look at some very basic ratios to put the Operating Budget into perspective. These ratios were designed for, and are primarily used by, for-profit businesses. But even though a church operates differently than a for-profit business – especially a manufacturing company – they still might provide a little insight and perspective for the church leaders to use in decision making.

Profit margin

Profit Margin is pretty straightforward. It’s just Net Profit ÷ Total revenue. It shows you, in percentage terms, how much revenue you bring down to the bottom line.

Times interest earned

Times Interest Earned is a ratio that focuses on your ability to cover your interest payments.

Obviously, if an organization borrows money it needs to be able to meet the additional obligations placed upon them. So Times Interest Earned shows you, by taking Operating Profit ÷ Interest Expense, how many times over your church can cover its Interest Expense.

Degree of financial leverage

The Degree of Financial Leverage shows the amplification that borrowing money can provide to profits and losses. So, for instance, in the example operating budget, the Degree of Financial Leverage is 1.4. This means, at this level of borrowing, that for every 10% change in Operating Profit, Net profit would increase by 14% (10% × 1.4).

That sounds great, but the opposite is also true. If Operating Profit declined by 10%, then this level of borrowing would cause Net profit to decrease by 14%. That’s the nature of leverage. It amplifies gains and losses.

Most people can pretty easily grasp the nature of financial leverage.

If you borrow money and get to keep the gains from the borrowed money, then financial leverage is great. If you borrow money and your investment loses value, then you not only have the loss to deal with but you also still owe for the money you borrowed.

Degree of operating leverage

What’s not so easy to grasp is the benefits and detriments of other fixed costs, besides interest payments. The Degree of Operating Leverage quantifies the benefits and detriments of incurring fixed costs.

Why are fixed costs so important? Well for lack of a better answer – because they’re fixed. You are going to pay them anyway. So, if fixed costs really help you ramp up your operating profit, then that’s great. Because fixed costs aren’t going to increase on you.

The inverse is also true. Since fixed costs don’t change,  you still have to pay them even if they are dragging operating profit down.

The Degree of Operating Leverage tells the same story as the Degree of Financial Leverage in the sense that it tells you how much greater Operating profit (not Net profit per se) would have been in the absence of fixed costs. This ratio really starts to get into detailed management accounting. That amount of detail is probably beyond the scope of this post, but since it’s included in the Executive Summary, I wanted to touch on it briefly.

In the example workbook, the Degree of Operating Leverage Is 10.2. This means then that a 10% increase in Total revenue, everything else being equal, would translate to a 102% increase in Operating Profit. Obviously, you know what that means if Total revenue went the other direction. It means that a 10.2% decrease would put Operating Profit in the red.

More about degrees of leverage

There is no good or bad Degree of Financial Leverage or Degree of Operating Leverage. It’s simply a reflection of the way your costs and borrowing affect your income statement. Leverage is great if Total revenue and Operating Profit are increasing. Leverage is bad if the outlook for the coming year is bad. So if your leverage is high and you’ve got concerns about your ability to bring in revenue for the coming year – then you’d better start looking to reduce fixed expenses and Interest Expenses.

Need help forecasting accurately? Read this post:
2 ADVANCED (BUT SIMPLE) TIME SERIES FORECASTING MODELS

Components of Operating Income chart

Finally, at the bottom of the Executive Summary, you’ll see a handy chart that will illustrate the level of revenue and expenses (broken down by broad category) for every month in the upcoming year. This allows you to visualize how all these factors, which affect the financial health of your church, are expected to fluctuate throughout the year.

Plan for every scenario your church might face

Say that creating a simplistic operating budget is working at level 1 out of 10. Completing the Spreadsheets for Business operating budget template takes you up to 7 out of 10. This next section is what will push your church up to a 10 out of 10.

On the Likely-Best-Worst Scenario worksheet, you’ll see all the information pulled in from your Pro Forma Income Statement and the subsequent ratios under the Most Likely Amount column. But, what you will have the opportunity to do here, is to imagine multiple scenarios – some good, some bad. You’ll get to picture what your Pro Forma Income Statement will look like in the best-case scenario and the worst-case scenario.

Better or worse than expected revenue and expenses

church-operating-budget-best-worst-case-scenario-expenses
Click on image to see a full-size version in a new tab.

To use this valuable worksheet, all you need to do is start with a multiplier for the best case and worst case. Obviously, the best case for revenue is going to be a positive percentage, and for expenses, a negative percentage.

On the other hand, of course, the worst case for revenues is going to be a negative percentage, and for expenses, a positive percentage. Here, you are going to have the opportunity to play around with positive and negative future outcomes, and see what feels right in terms of multipliers for revenue and expenses.

But beyond simply entering a Best Case Multiplier and a Worst Case Multiplier for revenue and expenses, you can also refine the scenarios even further. You do this by entering specific amounts in the Best Case Override Amount and Worst Case Override Amount.

What are override amounts?

It means that you can tweak the dollar amounts for revenue and expenses even further. For instance, maybe you hope that your church might be blessed with an extraordinarily high amount of revenue from trusts, investments or bequests. You can thus enter a specific amount in the Best Case Override Amount for whatever would constitute the “best case” for your church.

On the flip side, say you know that, potentially, the worst case scenario for facilities expenses is that you need to replace the church HVAC system. So, you enter an adjusted amount in the Worst Case Override Amount for facilities that reflects this added expense.

You can also tweak the override amounts for Interest Income and Interest Expense.

At the very bottom, you’ll see the effect on the ratios from the Executive Summary based on what you entered for the Best Case and Worst Case Multipliers and Override Amounts.

There’s an old saying that goes, “hope for the best, but plan for the worst”. With this scenario planner, you’re able to do just that. You’re able to protect your church from contingencies while being prepared to act accordingly if the coming year is full of blessings.

best-worst-case-scenario-ratios

Church operating budget

Maybe all of this seems overwhelming. That’s understandable if you’re not accustomed to planning with this level of detail. Again, I urge you (as the creator of this “overwhelming” budgeting template) to not overthink it.

What I do urge you to do however is to download the template at the top of the post –  and to boldly use it.

Go over it once, quickly filling in the information you have handy, then walk away from it. After that, come back to it, look at it, reflect on what you’ve already entered and make any changes you feel are necessary. Then walk away from it again.

This is (for lack of a less cliched term) “a living document”. It is designed to take the relatively simplistic information of your forecasted revenue and expenses and to do the hard work of providing valuable output. That will allow you to be proactive for the coming year and give you confidence as a leader of the church. It can help your church not only stay financially solvent but also fulfill its mission and achieve its goals.

What other (sub) categories of revenue and expenses would you include?

What percentages and amounts would your church enter to prepare for worst and best-case scenarios?

Join the conversation on Twitter!

Church Strategic Plan Resources | Mission, SWOT, & Budgeting

resources-for-church-strategic-planning-featured

I write as thorough of content as I can about the subjects I cover. I also have a lot more helpful posts that I want to write.

But once I’ve written all those posts, there will still be other valuable resources out there. I’ve built my material off of some of these great resources and someday, if I’m fortunate, somebody will use my material to create content that’s even better than mine. And so it goes…

I still have to cover operational budgeting and financial budgeting in my series on church strategic planning. In the meantime, however, I thought it would be helpful to point you toward some other resources for church strategic planning that I’ve found helpful when putting this material together.

I hope these resources will make your church’s strategic planning task more efficient and will help fill in some of the gaps in my material.

Not all of these will revolve specifically around churches. In fact, most will be geared toward for-profit business. Don’t let that discourage you though. A lot of the principles are the same no matter what industry you’re in. Plus, it can be helpful to look at things from a different perspective.

Mission statement

MissionStatements.com

Link

This is a good resource to get you warmed up for drafting a mission statement of your own. Ideas might come more naturally to you once you’re in a “mission statement” mindset. You could be browsing this site while you’re brainstorming on your church’s mission statement.

This site displays mission statements for companies big and small across many diverse industries. Plus, there are mission statements for non-profits, schools, and even personal mission statement examples.

Oh yeah…there’s example church mission statements too! Remember when I mentioned in my mission statement post for churches, you can search the web for “[insert state here] church mission statement” to give you ideas? Well, before you spend all that time and effort, check out the dozens of examples here.

Each mission statement is rated by users. Think about why some might be rated higher than others. Jot down some notes about what you like and what you dislike.

With the diverse array of examples, you should have a general idea of what constitutes an inspiring mission for your church. That, coupled with everything else you know about drafting an effective mission statement should help you nail this step of the strategic planning process.

ChurchConsultants YouTube – Developing a church’s mission statement

If you’ve done any searching online regarding church strategic planning you’ve come across Aubrey Malphurs and/or Chuch Consultants.

I’ve referred to Aubrey’s content frequently as I’ve put together my own strategic planning posts. I figure Aubrey has more hands-on experience than I do in this arena (particularly in the “soft skills”). So I appreciate what he’s put out there.

This video is very short, but it offers some good tidbits on drafting a church mission statement. For instance, I like the emphasis on keeping it short while also stressing the importance of detailed language.

Set aside 6 minutes and 39 seconds to watch this.

SWOT analysis

BusinessBalls – Swot Analysis

Link

This is not the most coherent page ever. I get the impression that this site is run by a non-English speaker. Which is fine, but you’ve just got sort through some non-sensical material to get to the good stuff.

Nevertheless, if you’ve got the patience, there is some good food for thought here. I particularly like the downloadable (Word) template. It gives a lot of great examples of strengths, weaknesses, opportunities, and threats. Also good is the 2×2 matrix that outlines how the four components of the SWOT analysis can interact with one another.

RapidBI – SWOT Analysis History, Definition, Templates & Worksheets

Link

This is another site that gives a lot of great examples of factors to consider when doing a SWOT analysis for your church.

In particular, I like the use of the USED acronym for each component of the SWOT. E.g. How can we:

Use each Strength?
Stop each Weakness?
Exploit each Opportunity?
Defend against each Threat?

Also, RapidBI provides a thorough example of a SWOT analysis. It’s for a for-profit business, not a church, but it gives you the opportunity to see one in action.

Strategy formulation

Reference for Business – Strategy Formulation benefits

Link

This is a six-step guide to formulating a strategy that shares a lot of the same philosophies as my strategic planning and strategy formulation post.

I like the focus on the first step about defining your organization. In particular, I think that the emphasis on the customer (member) makes some really good points.

The post also raises the important point of managing the implementation of a strategy. Drafting a solid strategy is fine and good, but if it can’t be acted upon it really has no value. If Reference for Business has more content on the subject, I wish they would have linked to it.

marketing MO – Competitive Positioning

Link

This well-formatted and well-written post focuses on the competitive sub-strategy. This is especially valuable for churches. While a lot of people will be bound by their preferred denomination, there are others that are not. Understanding how to best position your church and make it stand out can help you get people in the door and in the pews.

Marketing MO emphasizes the need to understand what your organization’s identity is. You need to carve out an authentic niche and not try to be everything to everyone.

They go on to provide steps that your church can take to solidify its competitive position. These steps include defining your market, clarifying what value you’re providing, looking at the competition, and pinpointing where you want your church positioned in a complex environment.

Capital budgeting

University of Florida – Capital Budgeting for a New Dairy Facility

Link

What in the world do church management and dairy farming have in common? Admittedly, not much. But, when it comes to capital budgeting, both industries (in fact, all industries) should approach it in the same way.

This document goes into tremendous detail about all of the considerations that must be made when preparing a capital budget. One thing, in particular, I like is the suggestion that “what-if” analyses be run. Using a spreadsheet to make a capital budget makes this easy. You can simply make a copy of the original file and then start playing around with all the numbers. See what happens to the NPV if cash flow amounts and timing are changed. Make a best-case, worst-case, and most likely scenario so that your church can have a plan no matter what ends up happening.

Another great point that the author of this document makes is that the drivers of cash inflows and outflows should be considered. Sometimes thinking about the cause and effect can help in making more accurate forecasts. It can also help to serve as a reality check and to provide context to a situation.

Drivers are the factors that influence the amount of cash coming in or going out. An example cited in this document is using herd size, milk sold per cow, and the market price of milk as a driver for the amount of revenue received from the sale of milk. In other words, milk revenue is a function of these three variables.

Operating budget

AAUP Wiki – The Operating Budget

Link (Note: as of the time of this writing this link was broke. If that link won’t work, try this)

I haven’t been able to find many quality resources for church strategic planning related to operating budgets.

This document is written for managers in the printing and publishing industry. It’s certainly not a bad source of information, it’s just that since it’s written for a manufacturing organization, there are few parallels that can be drawn with church management.

Nevertheless, it is a detailed document that walks through the steps necessary to prepare a comprehensive operating budget. One aspect I really like is the emphasis on engaging those lower in the hierarchy when putting together forecasts for expenses. The people who work with these expenses day in and day out can provide valuable input when it comes to understanding how these costs might change over the coming year.

Financial budget

Amergy Bank of Texas – how to prepare a cash budget

Link

A bank understands that cash flow is the lifeblood of any organization – regardless of industry. This is a relatively short and simple PDF that walks readers through the process of creating a financial (cash) budget.

Financial budgets share a similar format no matter the industry. So, while the example used in this PDF isn’t for a church or non-profit, the principles are the same.

Not only is step-by-step guidance provided, but definitions are also given, and help in analyzing the cash budget once it’s completed is made available at the end of the document.

Wrap up – resources for church strategic planning

I strive to provide the information and tools I would want if I were in your position. What I would want or need might not include everything you would want or need, though. Fortunately, a lot of other people have produced material on these subjects (some of what’s been created is actually useful!). Just know that it might take a bit to wade through the superficial and unauthentic material to get to the good stuff.

I hope that these additional resources for church strategic planning will help fill in any gaps that are left after reading my posts. If there’s something you’d like me to cover in more detail – leave a comment and I’ll take it into consideration.

Join the conversation on Twitter!

Capital Budgeting for Churches – Are You doing it right?

capital budgeting for churches

  • A church capital budget helps you assign values to projects and prioritize which projects should move forward
  • The costs of assets, expected benefits (revenue), and ongoing cost (savings) help determine the viability of a project.
  • Net present value (NPV) and the profitability index (PI) are the primary outputs of church capital budgeting. Other outputs can help paint a picture of project desirability too.

Church capital budget explained

Now we’re getting into my wheelhouse.

Like I said before, I don’t pertain to be the greatest guru of the soft skills (mission statement, SWOT analysis, strategy formulation) covered previously. But now…now we’re breaking out the spreadsheets, and I can promise you that I can help you solves some problems when it comes to finances.

Church capital budget template download

Want to play around with the example used in this post?

Complete the form below and click Submit.
Upon email confirmation, the workbook will open in a new tab.

What is a church capital budget?

You might not know what capital budgeting is. That’s fine. When the average person hears the word “budget” they think of what money comes in during the month (sales, income, contributions) and what money goes out that same month(expenses). That’s an operational budget and we’ll cover that in a little bit.

Capital budgeting is the process by which an organization chooses which long-term projects to invest in. In a business setting things such as the time value of money, depreciation, and taxes are taken into consideration.

Capital budgeting for churches vs for-profit businesses

When conducting capital budgeting for business, projects are typically ranked based on their forecasted profitability. The projects that are thought to be the most lucrative are usually prioritized.

However, since churches are nonprofit, we’re going to have to attack this from a slightly different angle. Some projects might bring in more members and therefore more money. Other projects might help to achieve the church’s mission, but not bring in a dime. If that’s the case, we’ll have to consider other types of value besides cash money.

Capital budgeting is designed for for-profit organizations. However, with a little creativity, we should be able to tweak the process so that your church can use this powerful tool too.

You’ll be able to quantify what you foresee the expected returns to be on the big projects you want to undertake. You’ll be able to rank projects and choose how you employ your scarce resources. Best of all, you’ll be able to make wise decisions that will lead you closer to achieving your mission.

How to create a church capital budget

Big goals sometimes require big projects

Taking into consideration all of the previous steps you’ve completed in the strategic planning process (mission statement, SWOT analysis, and strategy formulation), think about what large-scale projects will need to be undertaken in light of your future plans.

Some things have probably already come to mind. Don’t systematically dismiss a particular project just because it seems infeasible. The point of the capital budgeting process is to make it obvious what projects you should pursue. So, all you’re sacrificing by running a project through this process is a bit of time.

Ultimately, you’ll want to select your projects and move on, so you can’t let this step drag on forever. But, if a project potentially plays an important part in your strategy or would help you achieve your mission, then, by all means, give it its time in the sun and then decide if it’s feasible or not.

With a list-in-hand of the projects you want to explore, let’s move on to crunching numbers.

By the way – all of the numbers you input into this workbook can be changed. So don’t overthink/over stress about any of this!

What church project will we be using as an example?

For the example used in the screenshots, we’ll keep it simple. The project will be a parking lot addition.

Our hypothetical church is seeing that membership has outgrown its existing parking resources. Many members are forced to park on the street during service. Additionally, the church leaders hope to keep the recent rate of growth up and they want to provide their members with plenty of room to park.

In light of this, they have decided to use some of their undeveloped land to add an additional 52 parking spaces.

Disposing of assets – is something being replaced?

If you’re replacing an old asset with a new one then you’ll have to input some information about the old asset. Why? Because even though an asset is being replaced, cash flow in the present and future can be affected. It’s cash flow that gives us your net present value (NPV) and NPV is how you (mostly) prioritize new projects.

*If this is starting to get too technical for your taste – hang in there. These terms will be explained in a simplified manner. Leave a comment if you have any questions.

Fortunately, for a church, the only thing we need to know about the old asset is what it can be sold for today. Since churches don’t pay taxes, none of the other information matters. Not even the original cost. Why? Because it’s a sunk cost.

So, if the old asset can be sold for cash, enter a value in the Current market value of old asset(s) field.

Disposing of assets – church parking lot

In our example, something new is being created. There’s nothing old to dispose of. Even if we were replacing an existing parking lot – old parking lots don’t have much value to anyone else.

So, in this example, the Current market value of old asset(s) is $0.

If, when you’re analyzing your church’s capital projects, you have an existing asset that might be worth something – enter the market value here. Whatever you can sell the old asset for will help offset the cost of the new asset. This will help increase NPV.

market-value-old-asset

What is a sunk cost?

Sunk costs can be tough for people to grasp and even tougher to act upon.

A sunk cost is one that’s already been incurred and should have no bearing on future decision making. Meaning – the cash has left your hands and there’s nothing can be done about that anymore.

That’s not always how people feel emotionally, but from a strictly logical standpoint – it’s true. Money spent in the past is already gone. It cannot be unspent. Only cash flows in the present and future matter.

So, if you find yourself making decisions (in your personal life or on your church’s behalf) based on the money you’ve spent in the past –  you need to stop and check yourself. Realize that nothing you do now can fix those mistakes. Base your decisions on what you can control now and in the future.

Initial cash outlay

First and foremost, what’s the new asset going to cost?

Include every expense that will need to be incurred to get this asset into service. Taxes, fees, shipping, labor…everything. These extra costs can add up and can significantly affect your decision making, so be sure to include them all.

Enter the grand total into the Cost of new asset(s) field.

Initial cash outlay – church parking lot

In our example, we’re estimating the total costs to be $208,000.

This will be enough to cover not only the parking lot itself but the design and ancillary costs too.

church-capital-budget-initial-cash-outlay

What will the salvage value of that new asset be?

Thinking about what your brand new asset might be worth when you’re done with it might seem silly. It’s so far in the future – and so hard to guess at, why bother?

Well, it is far into the future and you really can’t know what it’ll be worth. But, it will matter. Especially if it’s a higher-cost asset. Even if it will have no value in and of itself, will the scrap be worth something? Will your church be able to get anything out of this asset when it’s reached the end of its useful life?

You’re not going to be exactly right about what it’ll be worth, and that’s fine. Here’s a little trick to get you in the ballpark – start out with a number that’s absurdly high. Then, come up with a number that’s absurdly low. Start working your way back from the high number and up from the low number. When you feel like you’ve reached something feasible – go with it.

If you can’t settle on one good number then average the two numbers out if you need to. Just make sure you’re comfortable with the number when you’re done. It’s always best to be more conservative with forecasting than liberal. This gives you a margin of safety.

Once you’ve got your number, enter into the Salvage value of new asset(s) field.

Salvage value – church parking lot

Again, parking lots aren’t really worth anything to anybody else. So, unfortunately, we’ll have to enter a salvage value of $0.

church-capital-budget-salvage-value

What is the new asset’s useful life?

An asset actually has two different life spans. A depreciable lifespan and a useful lifespan.

What’s the difference?

An asset’s depreciable lifespan is the number of years an asset will take to be “written off.” Depreciation is a concept created by accountants. What it does is spread the cost of an asset over many years rather than having it hit only one year.

For example, say a company bought an asset for $50,000 with a depreciable life of 10 years. Rather than having that expense hit the year of the purchase, they would charge $5,000 to their income statement for the next ten years. The cost is spread out – not swallowed all at once.

Confused? No worries. Since you’re doing capital budgeting for a church, and aren’t subject to income taxes, you don’t have to worry about depreciable life (at least as far as the capital budget is concerned).

Okay…what about useful life? Well, depreciable life is for accounting in income statements. It’s roughly accurate but doesn’t really have any correlation to how long an asset can really be used. An asset’s useful life might be shorter or much longer than its depreciable life.

It can be hard to say how long an asset might really be useful. But, you have to put forward your best guess. I usually recommend that forecasts err on the conservative side.

Since a longer useful life will mean a higher value, I suggest you enter a value in the Useful life of new asset(s) in years that is on the low side. Start at 1 year (if an asset has a useful life of less than a year, it probably doesn’t belong in the capital budget) and work your way up. Once you hit a number that isn’t on the absurdly low side, you’re probably pretty close to a nice and conservative estimate.

Useful life – church parking lot

A quick Google search reveals that the expected useful life of a paved parking lot is 10-15 years. Since our example church wants to get the most out of its investment, we’ll enter a useful life of 15 years. This will require a commitment to proper maintenance and will cause the church to incur additional costs – which we’ll address later.

church-capital-budget-useful-life

How much of a return does your church want on its capital projects?

Time, money, and other resources are limited. Not just for you and your church, but for everyone.

In order for a project to “make sense,” it has to eclipse a minimum acceptable rate of return.

For instance –  if your church was presented with the “opportunity” to invest $1,000 and you were promised $1,050 in ten years, you would probably pass. Why? Because it’s just not worth it to tie up that $1,000 for a decade and to only receive 5% (about .5% per year) back for doing so. That money could be used for something more worthwhile now.

So, you might not know exactly what your hurdle rate (minimally acceptable rate of return) is, but you probably know it’s more than .5%.

If your church borrows money, keep in mind what you’re interest rate is – you’ll want your hurdle rate to be at least that much. Otherwise, you’re not getting a good return on investment on that borrowed money.

Other than that, I can’t say what your hurdle rate should be. This is a very subjective thing. Every church will be different.

I would recommend that you undertake the same exercise I suggested for determining the useful life of the asset – start at 1% and work your way up. Once you say “okay, I suppose I could live with that return,” then you’re probably in the neighborhood of a practical hurdle rate.

If you want to be a little extra conservative (and I would recommend as much) then go ahead and tack on a little extra to your rate. For instance, if your hurdle rate is 5%, maybe up it to 5.5%. If it’s 8% consider increasing it to 8.8%.

This tiny increase puts just a little more pressure on your projects to perform better in order to be accepted.

When you’ve finally settled on a hurdle rate enter it into the Hurdle rate field.

Hurdle rate – church parking lot

The rule-of-thumb is – the riskier the project, the higher the hurdle rate.

A parking lot might not seem like a particularly risky project. But, as you’ll see, justifying its construction is contingent upon church membership continuing to increase. That might seem likely for our example church, but it’s no sure thing.

An 8% hurdle rate seemed reasonable under the circumstances. However, that was bumped up to 8.8% to provide a little more room for error on the part of the projected cash flows.

-hurdle-rate

The most important part of a church capital budget – the forecasted cash flows

As I’ve mentioned before – investments are defined, ultimately, by three variables. Cash in, cash out, and time. Notice I said “cash.” Not sales, not promises, not receivables.

Cash.

This step involves all three variables. Cash flow out, cash flow in, and the timing of each.

Cash outflows

Most projects will incur more costs than those required up-front. Many times costs are necessary as a part of the ongoing project.

The types of costs can vary. Here are some ideas for ongoing costs that a church may incur as a result of undertaking a new project:

  • wages and fringes
  • maintenance
  • utilities
  • supplies
  • insurance
  • interest
  • leases
  • advertising

And on and on…

I cautioned you to not overthink any of these steps earlier, and I stand by that. However, make sure you think this part through thoroughly. Overlooking expenses and not including them in your church capital budget can make a project look more attractive then it actually is. You don’t want to be ten years into a project and realize that there were expenses you never accounted for.

Next, think about the timing of the expenses. Are they monthly, weekly, yearly, or erratic? The capital budgeting worksheet is set up to look at cash flows yearly; not monthly or weekly. So, if monthly or weekly cash flows are expected, you’ll have to multiply them by 12 or 52 respectively.

Finally, keep in mind that costs tend to rise over time. A capital budget forecasts many years into the future. What cost $100 today could cost $125 or more fifteen years from now. Be sure to account for inflation – which traditionally runs 1% to 3% per year.

The future cash flow worksheet

The Future CF Worksheet is a scratchpad you can use to itemize costs, revenue and cost savings. None of the information entered here will affect the rest of the workbook.

Use the Comments field to enter your own notes about the expected future cash flows. This is useful because you can refer back to this information if you ever have a “what was I thinking…” moment.

future-cash-flow

Once you feel you have a sound (conservative) forecast of the cash outflows, enter these amounts in the Additional costs column. Keep in mind that these values need to be entered as a negative number. Don’t worry about messing that up, though. The workbook has data validation rules that will prevent you from entering a positive number in this column.

The capital budgeting workbook is set up to only accept Additional costs for as many years as you said the asset would have a useful life. So, if you entered “15” as the Useful life of new asset(s) in years, you can enter 16 years worth of expenses, but Year 16 won’t be included in any of the calculations.

Cash outflows – church parking lot

More parking lot means more parking lot maintenance. For starters, I assumed that there would be additional costs for snow removal every year. This was estimated to be $450 in Year 01 and increase by 2% every year thereafter.

If this were a real church performing this capital budgeting, I would caution them to not enter their entire expected snow removal expense here. The costs tied to the existing parking doesn’t matter in this analysis. They’re going to pay that anyway. Only expenses (and revenues and savings) tied to this project should be considered.

Parking lots also need to be restriped to keep them looking good and resealed to keep them from deteriorating.

Restriping was estimated to take place every three years starting in Year 03. This cost was also expected to grow at 2% annually, or 6.1% every three years.

Resealing was expected to take place every three years starting in Year 04. The cost was expected to be $2,850 at that time and then, you guessed it… increase at a 2% annual rate.

Okay, we got the negative cash flows (the costs) out of the way, let’s move on to the cash inflows.

*This is a long post. Click here to read Page 2.

Church Strategic Planning and Strategy Formulation Walk-through [VIDEO]

Church Strategy video featured

Video transcript

00:00 hello again small business professionals
00:03 small business owners and church
00:06 management professionals that’s what I
00:08 meant to say hey now I’ve got another
00:11 video I hear about strategic planning
00:14 for churches this will be the last one
00:19 of the soft skills as I put it other
00:24 ones in the soft skills category of
00:27 being mission statement and SWOT
00:28 analysis check out my channel to see
00:31 those let me also point out real quick
00:34 that there will be a link to my post on
00:37 the subject in the description and I
00:40 also like to put shortcuts you know in
00:43 the description because I can tend to go
00:46 on for a while and you know if you want
00:51 to jump to a specific part and then
00:53 gives you the ability to do that so hey
00:57 now let’s get into it so this video is
01:04 on strategy formulation in specifically
01:11 in strategic planning in general I kind
01:14 of molded them together because the way
01:17 I look at is strategy formulation is
01:18 like a piece of strategic planning
01:22 strategic planning to me includes the
01:26 videos I’ve made previously on like
01:30 mission statement and SWOT analysis but
01:34 in addition to that also capital
01:36 budgeting operational budgeting and
01:39 financial budgeting I’d also include in
01:43 their capacity planning but you know I
01:48 don’t have any content on that so the
01:54 time being that you’re on your own and
01:55 there you’ll I’m sure there’s somebody
01:58 somewhere that did address this capacity
02:00 planning for churches so we’ll start out
02:05 talking a little bit here about
02:06 strategic planning and then getting it
02:10 more into that actually
02:11 actual strategy formulation part of
02:14 things and a little later on so let’s
02:24 just start off here by thinking about
02:28 two different strategic plans
02:31 sorry I’m not enunciated agreat tonight
02:36 let me back up for a second and
02:40 apologize again and I know that’s not
02:43 you know really selling it when you
02:45 apologize for you on video but you know
02:49 for these soft skill videos mission
02:51 statements SWOT analysis strategy
02:53 formulation I don’t have a ton of like
03:00 you know visual material to accompany it
03:04 I could do it may someday do a
03:07 PowerPoint on those subjects but I don’t
03:12 know that that’s gonna really grab your
03:15 attention all that much more I mean
03:17 we’re all a little tired of powerpoints
03:19 aren’t we and you see my outlines up
03:21 there on the screen
03:22 so at least you kind of know what’s
03:25 coming up and if you see something bitch
03:27 thank you my board be more interested in
03:29 than the section that I’m talking about
03:31 a given time and go down in the
03:32 description click on shortcut jump
03:35 around you know as you see fit you know
03:37 there’s plenty of other people writing
03:42 on the subject of church strategic
03:44 planning and some very skilled and
03:48 experienced people so you know I I’ll
03:52 say you know this is not a definitive
03:57 look at church strategic planning or
04:00 strategy formulation it’s merely a
04:05 something to give you a couple ideas on
04:08 where to start
04:08 and how to go about addressing those
04:11 subjects so combine it with the other
04:13 great information that you get take the
04:15 best part of it take the best part of
04:17 something else combine it you know you
04:19 should be alright some
04:21 I am let me get back to my outline here
04:24 let’s consider two different strategic
04:26 plans okay so let’s say two churches
04:34 next door to each other okay
04:37 two different strategic plans first one
04:41 says they’re gonna put a handrail on the
04:44 steps for the elderly members of the
04:48 congregation that’s it
04:50 it’s our only plan for the upcoming year
04:52 there’s no budget
04:53 there’s no it doesn’t tie into any sort
04:57 of mission statement no SWOT analysis
04:59 anything like that they’re just gonna
05:02 put up a handrail because they think
05:04 that’s what’s needed okay and they do
05:06 that all right because it’s simplistic
05:11 and easy enough and they have a couple
05:13 volunteers over one weekend to get that
05:15 hammering put up that’s look at the
05:17 other church next to it this you know
05:20 they make a big production out of it
05:24 that’s not necessarily bad you know it’s
05:26 it’s planning it’s thinking about the
05:28 future of your church but they bring in
05:30 the pastor the elders consultants
05:32 members of the congregation and spend
05:35 six weeks poring over every step of the
05:38 strategic plan from mission statement
05:41 through SWOT analysis through strategy
05:43 formulation capital budgeting
05:45 operational budgeting financial
05:48 budgeting okay so they they give
05:49 everything it’s due time or anything
05:52 they think things through thoroughly and
05:54 have an outstanding plan when all said
05:57 and done but once the six weeks is up
06:03 and the new year comes it’s never
06:07 referred to again okay so which of those
06:11 two is the superior strategic plan well
06:17 I would say it is the first one because
06:19 it’s the one that got acted upon okay
06:22 all the thought in the world doesn’t
06:25 mean anything without action and this is
06:29 coming from a guy who is a proponent
06:32 of you know bringing in people to to
06:38 give differing opinions on strategic
06:41 planning giving it time giving it its
06:44 thought excuse me you know particularly
06:50 I’m a proponent of doing the capital
06:53 budgeting doing the operational building
06:55 that’s all great should be done but
06:58 again it’s all useless if no actions
07:02 taken because of it it’s it’s a waste of
07:06 time you know it it’s old it’s only as
07:11 good as the the actions that it leads to
07:13 okay so keep that in mind in terms of
07:20 the strategic planning going forward
07:22 when you watch my other videos when you
07:24 look up information from anybody else in
07:27 terms of I mean on anything you know
07:31 when it comes to reading a book you know
07:33 I’m I I used to think well just reading
07:36 a lot is great and it is potentially but
07:40 ultimately reading and learning a lot is
07:43 only as useful as the amount of variable
07:46 to apply okay I mean how much have you
07:48 read how much have I read that is a
07:51 distant memory it’s gone it’s you know
07:53 it’s it might be somewhere in there deep
07:56 down inside of my brain but you know I I
07:59 didn’t I never applied it to anything
08:01 you know so that’s something I’m working
08:02 on personally now is when I read
08:04 something you know I try to do my
08:06 homework and make sure it’s worthwhile
08:08 and make sure that I apply it one way or
08:12 another you know that may or may not be
08:15 completely practical all the time but I
08:17 don’t apply it because I want to learn I
08:19 want to commit it to memory I want to
08:20 commit it to habit you know I want if I
08:24 find something that’s worthwhile to read
08:26 that’s good to read I want I want to
08:28 absorb it okay so I would say the same
08:32 is true about strategic planning you
08:35 know if you make the commitment to go
08:37 forth with it and I believe you should
08:39 as I said before then you know I mean
08:44 throw yourself into it
08:46 okay absorb it lip take action upon it
08:49 right learn your lessons get your
08:51 feedback make your mistakes all those
08:54 sorts of things all right so you know
08:58 like I said I’ve given you a couple of
09:00 videos already and I have posts on all
09:03 of these except the financial budget for
09:05 churches which is coming soon I promise
09:07 as soon as I finish up the latest
09:12 spreadsheet template on activity-based
09:14 costing and going back I’m going to
09:16 write that darn financial budgeting for
09:20 churches Post I’m gonna get a video out
09:23 on it and I’m gonna have something the
09:28 post in a video for every aspect of
09:31 church strategic planning coming soon I
09:34 promise I am so you you know I’ve got
09:40 videos and all this you know I’ve got my
09:42 steps you know I’ve got my opinions on
09:45 how to approach things and you know just
09:50 as a reminder I touched on earlier you
09:52 know that starts with creating a
09:54 reviewing your church’s mission
09:55 statement performing a swot which
09:57 strengths weaknesses opportunities and
09:59 threats analysis of your church
10:01 formulating a strategy in particular
10:05 laying out goals to be med in for the
10:12 coming year for the coming years for
10:16 your church looking at any large-scale
10:19 projects your church might take on with
10:21 the capital budget again there’s the
10:24 analyzing your organization’s capacity I
10:26 don’t have closer videos on that
10:28 particular one but it’s worth worth
10:32 considering because you know your
10:35 capacity is the peak amount of demand
10:38 that you can handle you can’t have more
10:39 members than you have capacity for you
10:42 know maybe in this day and age with
10:44 virtual this and that and that might not
10:47 be entirely true but that’s that’s kind
10:50 of the good rule of thumb anyways beyond
10:52 that we’ve got the operating budget
10:53 which is a forecast of income and
10:55 expenses and then a financial budget
10:57 kasa the timing of cash flows that’s to
11:00 me comprehensive steps in strategic
11:04 planning okay now does that mean follow
11:10 those steps no question you know that’s
11:15 the only way to go about it no not
11:18 necessarily but I would say those steps
11:20 will give you if you legitimately go
11:22 through them legitimately commit thought
11:24 to them will give you a super
11:29 comprehensive review of your church its
11:34 goals your environment the reality of
11:39 money coming in and money coming out and
11:43 a number of other things it’s just a an
11:46 intense self reflective sort of thing
11:51 that might be uncomfortable at times but
11:53 will ultimately lead to your benefit it
11:58 just you know it’s it’s hard to picture
12:03 a situation where going through that you
12:05 would come out worse off than you went
12:08 in you know we need also say these these
12:15 steps are originally generated conceived
12:20 of in the for-profit realm you know the
12:23 the regular business realm or would we
12:25 call it not necessarily the not for
12:26 profit but they translate over just fine
12:29 you know that was something that I I
12:33 wondered as I got into writing these
12:35 posts making these videos you know what
12:39 how different would it be to and part of
12:42 the reason I chose to address churches
12:44 as kind of the first industry as I was
12:46 getting my website off the ground as I
12:49 was curious about how the how it would
12:57 all translate to the not-for-profit
12:59 realm in it translates just fine you
13:01 know there are a couple other things to
13:03 consider in frankly more so when we get
13:05 into the budgeting aspect of things but
13:09 a couple of things to consider they are
13:11 a little different than for a for-profit
13:14 business but you know really it’s very
13:20 very similar okay
13:23 so covered yeah I got the other videos
13:28 there okay so I’ll qualify this video
13:41 since I did the same for my mission
13:45 statement video and my capacity planning
13:48 video capacity planning no I didn’t do
13:53 that
13:53 sorry brain got scrambled there SWOT
13:56 analysis video so I don’t know this is a
13:58 mission statement video and I do this to
14:01 be completely upfront to be authentic to
14:03 let you know that I’m not trying to I’m
14:06 not trying to sell you anything I’m not
14:08 trying to pretend to be something I’m
14:10 not
14:11 I’m you know like I said just a guy who
14:15 is better skilled in the hard skills as
14:22 I put on the spreadsheets the budgeting
14:25 the numbers the quantifiable stuff okay
14:27 admittedly that’s my thing but created
14:32 these videos on the softer skills to
14:34 round out the whole the whole street
14:40 church strategic planning series I
14:43 wanted to cover more or less all of
14:45 those steps not just the the hard skills
14:47 because I thought it had something to
14:49 offer an effect and then on those issues
14:52 on those steps and I never pertained to
14:56 say no this is the way to do it
14:58 absolutely unequivocably you know I’m
15:02 right if you think different you’re
15:04 wrong I’ve never come off that way okay
15:08 these are after giving a lot of thought
15:11 the steps I would take to address these
15:18 qualifiable everyone to put in steps
15:21 mission statements swatter
15:23 says strategy formulation that you’re
15:26 doing right now so depending on I want
15:29 to get that out there I’m also not I
15:36 guess what I’m getting at with all this
15:38 and I might not have mentioned earlier
15:39 is I’m not a churchgoer per se I’ve been
15:42 to church I’m familiar with churches my
15:45 the remainder of my family goes to
15:47 church I’m been around people who are
15:50 regular churchgoers for many decades now
15:54 and I respect it now but you know I’m
15:58 not I’m not in the pews every Sunday so
16:01 if that bothers you and if you think
16:04 that I have absolutely no value to add
16:06 because of that then you know what to do
16:09 you might have done it already
16:11 you know check out another video or
16:15 whatever but you know I do think I have
16:18 something to offer I do think what I’m
16:20 saying is authentic and how I would
16:21 address it and I encourage you to hear
16:24 me out and take the ginn take the good
16:28 parts of what you hear I’m sure I have
16:30 something to offer so you know take the
16:33 take the best of what I have to offer
16:35 them and add it to the great stuff that
16:39 you’re already doing and you’ll be RI so
16:42 yeah that’s a little background about
16:47 where I stay in dead let me add to you
16:52 know for whatever it’s worth I’m not a I
16:56 have a pretty decent amount of education
16:59 but I’m not a big proponent of formal
17:04 education having been through it and
17:07 maybe just I don’t know I’ve learned
17:13 more on my own than I ever have from a
17:16 from a professor but I have you know an
17:20 MBA I am certified management accountant
17:24 okay and most people don’t know what
17:26 that is so if you’re wondering you think
17:28 I made that up but it may
17:29 but you don’t know what it is don’t
17:31 don’t beat yourself up about that most
17:33 people don’t but you know I can say this
17:39 about myself okay so if you are in
17:43 church management and you probably know
17:46 that a person can’t really understand
17:48 religious texts until they’ve read it
17:50 many times until they pondered them
17:51 thought about them debated about them
17:54 you know just reading it doesn’t do
17:56 anything and that’s that’s part of my
17:58 problem with a formal education you know
18:00 if you go and just sit through class
18:03 you’ll probably be alright most people
18:05 are gonna graduate just doing that some
18:07 people have to work harder than others
18:08 some people have to work less hard you
18:09 know we’re all a little different that
18:11 respect but if you just go and give it
18:13 the time you’re probably gonna be
18:15 alright that’s hell it’s not half the
18:17 battle it’s 80% of the battle just going
18:19 you know but to really learn something
18:22 like you probably have when it comes to
18:25 these religious texts you know to really
18:28 be able to speak knowledgeably about it
18:31 and to really you know just wrap your
18:35 head around it you have to immerse
18:37 yourself into it you have to you know
18:43 just dive deep get really down in there
18:47 and and challenge things and think about
18:51 them and decide how you feel about
18:52 certain things and maybe test things out
18:55 and all that and that’s what I’ve done
18:56 with a lot of this stuff particularly
19:01 the quantitative aspects the the hard
19:03 skills as I put them of strategic
19:06 planning I’m I’ve taken a time and
19:09 conceived of these hypothetical
19:12 companies and in situations and I’ve
19:15 tested and I have you know just ran my
19:21 head against the wall just several times
19:23 you know with the things I couldn’t
19:25 figure out I couldn’t make add up I
19:27 couldn’t make equal out together and you
19:31 know so I
19:34 I you know I give myself a hard time
19:38 about the soft skills but you know and I
19:40 think you know I do think I have some to
19:42 offer there but when it comes to the
19:43 hard skills I’m you know I know my stuff
19:48 I’m confident in that and I can help you
19:50 out in those so those hard skill videos
19:53 are coming like I said it’s operational
19:56 budget capital budget financial budget
19:59 okay so we take your intimate knowledge
20:02 of your church and add it with my
20:05 intimate knowledge of finances and the
20:09 quantitative side of things I’m sure
20:12 that I can help you in your church
20:16 address any problems that might fall
20:18 under that umbrella okay so you know
20:25 let’s get into the actual that’s a
20:29 little bit about strategic planning
20:32 let’s get into actual strategy
20:35 formulation okay so what is strategy
20:43 formulation how’s it how’s it different
20:46 from strategic planning and I’ll go back
20:49 to the analogy I made I know I made it
20:53 in a mission statement video I think I
20:54 made it in the SWOT analysis video and I
21:01 said the mission statement gives you
21:05 direction you know do you think about
21:09 north south east west north west south
21:11 west south east north west medicine team
21:15 twice but whatever you know a mission
21:18 statement helps point you in the right
21:19 direction you think about the 360
21:21 degrees there that make it an entire
21:23 circle helps you narrow down the
21:27 direction you want to go five degrees 45
21:30 degrees 180 degrees you know whatever
21:34 okay the SWOT analysis I would draw the
21:39 analogy then Maps the terrain for you
21:42 okay here’s the rivers
21:45 here’s the hills here’s the impassable
21:48 cliffs here’s an ocean
21:51 here’s freezing weather or the you know
21:56 the frozen tundra here’s the desert
21:58 those sort of things
21:59 that’s the terrain okay so then I would
22:03 say the strategy formulation is mapping
22:07 your route okay just like when you put
22:09 in your GPS and that blue line
22:13 highlights the roads you’re going to
22:14 take from where you are to where you
22:16 want to go that strategy formulation
22:18 each step of the strategic planning
22:28 makes clear the map okay and your your
22:34 direction you’re going and how you’re
22:35 gonna get there okay so you know what is
22:40 a requisite to planning a route dub well
22:50 you have to know where you’re going okay
22:52 I mean right now I live in Kansas and if
22:57 I just type in northwest Kansas into
23:00 Google Maps or Apple Maps or whatever it
23:04 may be I don’t know that I’m gonna get a
23:07 result because that’s it’s just not
23:11 specific enough okay I mean I can put in
23:13 a city and it’ll tell me you just take
23:15 me you know to the dead center of the
23:18 city but you know you think you have to
23:22 have you know a pretty clear idea of
23:25 where you want to go before you can plan
23:27 a route to get there okay so planning
23:31 the route in terms of strategic planning
23:34 is and strategy formulation is to
23:39 crystallize your vision of your church
23:42 okay this is the close your eyes let
23:46 your mind wander and what do you see
23:48 where is your church
23:52 you know what just what did look like
23:56 you know just what a what do you want to
23:59 see if it if if you had the opportunity
24:04 you know to wiggle your nose in your
24:10 church all of its problems would be
24:13 solved
24:14 it’d be operating exactly as you would
24:18 like what you know what would that look
24:21 like it’s your vision you know in five
24:23 years or so excuse me
24:30 so that’s destination and then we want
24:37 to talk about the landmarks that you’ll
24:40 pass on the way there those are the
24:42 goals that need to be met to get you
24:44 from where you are to your destination
24:48 okay you know I’m a big proponent of
24:52 keeping things simple or as simplistic
24:56 as possible complication has well
25:01 complication always tries to push itself
25:05 into anything we do okay where we’re
25:09 thinking creatures okay and we I mean I
25:16 know I do we think you just start to my
25:23 mind runs away with all these variables
25:25 things that go wrong and that and it
25:26 ends you know it’s great to plan and ifs
25:30 and buts and all that sort of thing but
25:32 you know especially if you’re just
25:34 starting out okay don’t want to get
25:38 overwhelmed don’t want to you know don’t
25:43 want to get burnout don’t want to say to
25:46 heck with it and you know and and first
25:49 of all not do any strategy formulation
25:50 but then if you do feel overwhelmed and
25:53 not take action on it talked about that
25:55 earlier
25:57 plans no good if you don’t take action
26:00 on it okay so there are within strategy
26:09 formulation three different strategies
26:12 that need to be considered three
26:15 different but complementary strategies
26:17 that you need to think about you might
26:19 be thinking you to sell three strategies
26:22 you know man one was gonna be enough of
26:25 a problem why do I have to make three of
26:28 them and that’s a perfectly logical
26:33 thing to think but stay with me or it’ll
26:37 kind of make sense here to understand
26:41 what these three strategies are and how
26:42 they all fit together so the first
26:45 energy is the one I’ve kind of talked
26:47 about so far that’s the overall strategy
26:48 Kay the this is known as the corporate
26:51 strategy in the business world it’s for
26:53 the entire company
26:54 okay the goals that your church as a
26:57 whole has to achieve to get from where
27:01 you are to where you want to be where
27:03 that vision is okay where that
27:05 destination is now a subset of that is
27:09 the competitive strategy okay and maybe
27:13 you think to yourself now well I’m a
27:16 church we don’t have competition I would
27:21 if that is what you’re thinking I would
27:24 urge you to rethink that okay because
27:26 from what I can see is an outsider
27:28 looking in there are two drastically
27:32 different views in terms of how a church
27:39 might address competition okay there’s
27:42 the the meta perspective I might call it
27:47 where a church things that as long as
27:51 somebody is a peace with God or
27:53 acknowledges Jesus as their Savior
27:58 or does any of those big picture things
28:03 then
28:07 it’s okay they might come here they
28:11 might go somewhere else but as long as
28:13 they’re they have these these big
28:15 picture tenants addressed as as long as
28:21 people you know are cool with these big
28:25 picture things then you know here
28:28 they’re what we’d love to have him here
28:29 but they go somewhere else that’s all
28:31 right you know they don’t necessarily
28:36 revolve around people just coming to
28:39 your church okay that’s the kind of meta
28:40 view the other perspective the other
28:43 extreme I should say would be the notion
28:47 that you and your church are basically
28:50 the one true way into paradise after you
28:57 die it’s the the one right way to live
29:02 you know in that case your competition
29:05 has every other Church that doesn’t
29:07 conform to exactly your your your same
29:11 doctrine okay
29:13 in either case both of you are gonna be
29:17 competing against anything else that
29:18 might keep persons from going to church
29:20 in the first place because the person
29:22 doesn’t go to church in the first place
29:23 they’re not going to come to your church
29:26 that believes that it’s you know the one
29:28 true the one true way okay so you my
29:35 point with this is you’re competing with
29:37 something whether you know it doesn’t
29:41 matter where you are you’re somewhere
29:43 probably between those two extremes your
29:45 church okay I would imagine most arm all
29:49 right but you know I’m not passing
29:54 judgment either way okay that’s you tell
30:00 you know I’m in absolutely no position
30:03 to tell you or your church how to what
30:06 to think in those respects okay like I
30:08 said I just use the extremes those
30:11 column as an example okay my goal is to
30:14 help you reach your goals whatever they
30:16 may be
30:17 and I make that illustration like you
30:20 said to help you understand that you
30:23 have competition okay so you have to
30:35 keep that keep that in mind as you move
30:38 forward and make your goals you you have
30:40 to have a competitive strategy to a
30:43 greater or lesser degree okay
30:45 the last of the three different
30:48 strategies is the functional strategy
30:50 okay
30:53 functional strategy is where you take
30:55 the overall strategy and break the goals
30:57 down into the departments in your church
31:00 okay so let’s look at our counterparts
31:03 in the for-profit world they will have a
31:09 corporate strategy but then have a
31:10 strategy for for manufacturing for
31:15 customer service
31:17 Stratton by strategy I mean goals okay
31:20 for marketing for sales for quality
31:24 control okay and all of those goals are
31:28 going you know achievement of those
31:32 departmental goals the functional goals
31:34 are gonna contribute to the achievement
31:36 of the goals by the organization as a
31:39 whole
31:40 so your church might be big small in
31:44 between but no matter how informal it
31:47 might be okay you have departments most
31:49 likely you have somebody that kind of
31:51 does your finance accounting you have
31:53 somebody kind of does operations so to
31:56 speak interaction with members so as we
32:02 move into the how-to portion of things
32:04 you can ultimately have to think about
32:07 what goals make sense for those those
32:09 smaller departments that are gonna help
32:11 your church as a whole reach its goals
32:14 okay so let’s get into the actual how-to
32:22 again this is just one way to address it
32:26 not the definitive way to dress it so we
32:30 talked about vision okay what is your
32:33 church look like in five to ten years
32:35 what do you picture what you know what
32:40 would make you feel like oh man we made
32:43 it you know its challenges are addressed
32:50 things are rolling good I mean you can
32:54 never Alton I don’t think then maybe
32:56 this apartment personality I’m a little
32:58 high-strung in that respect always
33:00 pushing to do more achieve more and that
33:04 but you know but putting in this is just
33:08 a thought exercise so you know what
33:10 would your church look like if you did
33:14 that if you you know if you took time
33:18 and thought about your vision and you
33:22 know what do you what do you seeing what
33:24 did what would it take to reach a goal
33:27 what has to happen
33:28 you can try working your way backwards
33:30 from that vision you can try to work in
33:32 your way forward from it and hopefully
33:34 as you kind of look at both you know
33:38 work your way backwards from the
33:39 destination work your way forward from
33:40 where you are hopefully you can start to
33:42 paint a picture of the goals that need
33:46 to be met in order to create that route
33:52 for you to get from where you are to
33:54 where you want to be you know I mean
33:55 think about it if you want a thousand
34:02 members in your church and currently
34:04 only have a hundred well you’ve got to
34:06 have 200 before you have 500 before you
34:11 have 800 before you have a thousand okay
34:14 things have to happen just in steps it’s
34:16 not tomorrow a thousand show up okay
34:19 that would probably frankly be
34:22 disastrous so it’s about thinking about
34:25 the milestones that have to be hit on
34:27 your way to achieving your vision
34:30 this should start to give you a little
34:32 idea of your path okay this is since
34:35 things are still a little big here but
34:37 it should start to hopefully you know
34:40 see a little little bit of that blue
34:42 line to lead you from where you are to
34:44 where you want to be you know in
34:49 particular the things you know what
34:52 happens tomorrow what happens next week
34:55 next month the theme the short term is
34:59 more under your control and it’s more
35:00 certain than the long term okay that’s
35:03 the case in whatever you’re doing
35:05 whether it’s strategy formulation or
35:07 forecasting you know when it comes to
35:12 making revenue or expense estimates for
35:20 capital budgeting operational budgets
35:22 know that okay so you know you want
35:28 probably more goals in the in the
35:32 short-term as in the coming year than
35:35 you do in year two three four five six
35:37 seven eight nine ten okay there’s you
35:43 know there’s any infinite number of
35:44 things that you could do to move
35:48 yourself towards that vision and you
35:51 don’t have the time and energy to do a
35:53 lot you don’t have the resources to do
35:54 them also so keep it simple and
35:57 achievable okay you know if you do your
36:02 little part keep in mind that the other
36:05 organizations out there that are doing
36:07 good in the world they’ll do their
36:08 little part and you know when you
36:10 combine all the little parts that you
36:14 know all the churches over the world do
36:16 then you know what what that can add up
36:21 to could be pretty significant okay so
36:25 with your goals I mean you probably
36:28 heard the old analogy about goals they
36:30 got to be smart I don’t even remember
36:32 them so you can we look that up here
36:39 it’s not not bad it’s not bad advice I’m
36:45 not cracking on it but smart means
36:48 specific measurable achievable relevant
36:53 and time-bound it’s good good rule of
36:55 thumb to to keep in mind when coming up
37:03 with goals okay you know you just I want
37:09 to I say this in every video and I want
37:12 to re-emphasize it you know just make
37:14 sure you’re dealing with reality don’t
37:17 don’t make pie-in-the-sky goals don’t
37:19 make goals I’ve worked for for-profit
37:22 companies they make goals they’re just
37:24 silly
37:25 I mean it’s just they’re they’re
37:26 arbitrary and they don’t you know they
37:29 don’t do anything to motivate anybody
37:30 they don’t you know it’s just going
37:33 through the motions it’s pointless it’s
37:34 a waste of time okay so so simple and
37:38 achievable okay focus on your strengths
37:42 from the from the SWOT analysis okay you
37:52 know if you have a car that’s meant for
37:59 met for speed then take those roads that
38:04 are long straight flat tops that you
38:06 know you can see the cops coming from
38:08 ten miles away right and you can take
38:11 that bad boy up to 150 I mean if that’s
38:14 your strength that’s your car if you
38:15 have the you know off-road vehicle or
38:21 that then take that that that can only
38:24 go you know 50 miles per hour tops don’t
38:27 worry about those take that take the
38:29 shorter route that can take the rough
38:31 terrain and and can handle it okay so
38:35 yeah keep in mind your strengths don’t
38:38 don’t fight yourself on your own goals
38:41 you know I’m saying so a couple of
38:44 things to keep in mind there
38:48 when coming up with goals based on your
38:53 vision another thing to do is put
38:54 yourself in the public shoes okay so
38:59 like it or not like said we talked about
39:04 so where’s the vision kind of addresses
39:08 the back up forcing it where the vision
39:10 kind of addresses the corporate strategy
39:13 all right putting yourself in customer
39:15 shoes is going to address the
39:17 competitive strategy the next section is
39:19 going to address the functional strategy
39:23 okay so when it comes to the competitive
39:26 strategy put yourself in the public’s
39:28 shoes okay you have to think about how
39:32 you’re perceived when you’re compared to
39:33 the alternatives alternatives might be
39:35 Church down the street or they might be
39:37 something frankly a little less
39:40 desirable okay a little less holy so to
39:44 speak but you know these temptations
39:47 exist if they didn’t everybody would
39:49 come to your church you’d have 7 billion
39:52 people there every Sunday I mean that’s
39:54 not the case there there are
39:56 alternatives now obviously there’s old
39:57 geography saying there it’s an extreme
40:01 example but you get my point
40:03 ok there are alternatives if people have
40:09 to make that decision
40:10 Sunday morning Saturday evening whatever
40:12 it might be Sunday afternoon to come to
40:19 find transportation and to come to your
40:21 church and make the commitment to stay
40:23 for 45 minutes an hour an hour and a
40:26 half two hours whatever it may be
40:27 okay so there’s competition so it just
40:30 helps to put yourself in your customers
40:32 shoes your member shoes your potential
40:35 members shoes and try to see things from
40:39 their perspective okay so you know that
40:46 the number of competitors depends kind
40:48 of where you are on that spectrum if you
40:50 take the the meta view as I said and you
40:53 know you’re really just competing
40:55 against temptations that would keep
40:56 people
40:58 from being religious or being spiritual
41:01 or something like that you know in the
41:03 end if your your your you feel as though
41:08 your church is the one way then you’re
41:09 gonna have a lot more competitors I mean
41:11 that’s just simple logic
41:12 you know you you’ve got a taller task on
41:16 your hands okay so think about what
41:23 makes your church different what it you
41:25 know again the for-profit parallel I
41:31 might draw as you know they always talk
41:34 about a unique selling proposition I
41:36 mean what’s your what what why you why
41:39 your church you know why why should
41:42 people to choose your church why do they
41:44 you know the the will probably come
41:47 from the do you know if you if something
41:51 doesn’t pop in your head right away you
41:52 know talk to your people solidify it
41:55 think about why you’re there you know
41:57 why you chose the work of this
41:58 particular church or volunteer or
42:00 whatever it might be you know you want
42:05 to you want to keep that in mind as you
42:06 make goals for a competitive strategy so
42:10 you know again does it also say there’s
42:15 a reason that these strategic planning
42:17 steps take place in the order that they
42:20 do because you want to think back to
42:22 your strengths and weaknesses from the
42:23 SWOT analysis which should my opinion be
42:26 done before this step okay about how you
42:29 set your church apart you know
42:31 weaknesses or things you want to avoid
42:33 strengths or things you want to
42:34 capitalize upon you know think back to
42:37 when you cross-reference strengths
42:38 weaknesses opportunities and threats
42:39 okay those are good ideas about goals in
42:43 terms of competitive advantage and you
42:46 think back to that I mean it had
42:48 everything from what the SWOT analysis
42:54 was your environment so you know you
42:56 want to if having considered your
42:58 environment the reality you work and you
43:00 want to make goals based on that you
43:02 want to make goals that are gonna set
43:04 yourself your church apart from other
43:07 churches based on the environment
43:11 you operate it okay so things from you
43:14 know your traffic and your signage to
43:17 the demographics of where you operate
43:21 out of to the culture of where you
43:26 operate up and all those things all
43:27 things to consider as you make those
43:30 competitive strategy goals so you know
43:35 keep in mind competitive strategy is a
43:37 subset of your overall strategy so don’t
43:39 make a competitive strategy the
43:41 contradict your overall strategy okay it
43:44 it it should just be a more detailed set
43:49 of goals that feeds from your overall
43:55 strategy okay because you can’t serve
44:00 two masters so to speak have a
44:02 competitive strategy that with goals
44:05 that have you doing one thing and
44:06 overall strategy has you doing a quickly
44:08 different thing okay you’re the the path
44:11 there’s gonna break off in okay or it’s
44:14 going to turn into a dead-end okay you
44:16 gonna have a fork in the road and
44:18 they’re both gonna be dead ends you get
44:20 to go back to the map analogy so the
44:24 final part here addresses and last part
44:31 the functional strategy so you got your
44:35 overall strategy you got your
44:36 competitive strategy you’ve got goals
44:38 for each okay it’s time to start then
44:43 thinking about what the departments
44:47 within your church what they can do what
44:50 they can achieve what they need to
44:52 achieve for those competitive goals and
44:55 those overall goals to be achieved you
44:58 know if your church is super small those
45:03 you know the the different functional
45:05 roles might be fulfilled by the same
45:07 people okay it that doesn’t matter you
45:12 know it again it’s more about the role
45:15 the number of individuals doing it okay
45:19 so that’s kind of a thing where you need
45:24 to
45:25 custom make it for for your church and
45:30 you know just again you might have
45:34 departmental goals if you’re not big
45:35 enough to have departments then it might
45:37 just being a goal for Sally who helps
45:41 out with the books a goal for Joe who’s
45:44 the pastor a goal for you know Bob who
45:50 does the outreach in a community or you
45:53 know whatever it may be just you know
45:57 it’s kind of breaking those goals down
45:59 and then the smaller more more tangible
46:05 chunks that just things that the
46:09 individual people okay because any any
46:13 organization any church is made of
46:15 individual people goals that those
46:18 individual people can say okay if I do X
46:21 Y & Z every week every day I can picture
46:25 achieving this that or the other in a
46:30 month in six months and then if I keep
46:32 doing it beyond their achieving this in
46:35 you know a year and then by achieving
46:38 that in a year that’s helped to improve
46:41 the church’s competitive position you
46:45 know whether it’s filling out or
46:49 somebody running your social media and
46:51 just doing doing something on there and
46:53 it all of a sudden helps set your church
46:54 apart that helps you achieve your goals
46:58 from your competitive strategy and you
47:02 know that coupled with other goals
47:04 achieved from your competitive strategy
47:06 can help you achieve an overall goal you
47:10 know an increase in membership a
47:13 stronger membership whatever it may be
47:16 I hope I’m painting that picture about
47:18 how you know you know it just all breaks
47:21 down to individuals day in day out it’s
47:24 a grind sometimes these sorts of things
47:26 but you know doing the right things
47:31 moving towards a goal achieving small
47:34 goals that compound in the big
47:36 goals and snowball to even bigger goals
47:38 which take you from where you are okay
47:41 to your destination your vision so kind
47:48 of wraps things up I want to emphasize
47:49 again you know try to keep this stuff
47:51 simple especially if this is your first
47:52 year doing this sort of thing you know
47:54 it you might be gung-ho about it if you
47:57 know if hear me talk about these sorts
48:00 of things get you gung ho then I’m
48:01 flattered okay but rein it in a little
48:04 bit keep a practical focus on you know
48:11 understand the first time around you do
48:13 this that you know it’s not gonna be
48:16 perfect you’re getting get better every
48:18 year that’s good okay you want to get
48:19 better at it every year all right so
48:21 don’t just keep it I just you know
48:25 that’s my advice to keep things simple
48:29 okay and understand that it’s through
48:31 failure really that we learn our lessons
48:34 okay
48:35 learn two things that we need to to
48:37 succeed so don’t you know don’t look at
48:40 that failure is the end of the road okay
48:43 just uh just a detour okay roads
48:47 washed-out there’s construction traffic
48:51 jam okay on the way so you know keep you
48:58 know just don’t let falling short you
49:01 know keep you from making big plans high
49:04 aspirations and that sort of thing if
49:06 you need to go through the steps again
49:09 these strategic planning steps I think
49:12 you’re gonna be better off and you’re
49:14 gonna be closer to those you know
49:17 everything that you do that I’ve
49:20 outlined I think will help you get
49:24 closer to achieving what you want to
49:26 achieve again if I were starting my own
49:29 church tomorrow these are the things
49:32 that I would do okay so that kind of
49:38 wraps up the main part of the video you
49:43 know I like to end my videos
49:46 with with a few questions
49:51 food for thought so to speak for the
49:52 comments before I do that I have to do
49:59 something that I’d love to do suck up my
50:01 pride and just ask for likes
50:07 subscriptions notifications comments are
50:11 good I guess anything that sends
50:12 positive feedback to YouTube that you
50:16 liked what you heard even if you’d only
50:18 like some of it it’s it’s free you know
50:21 you’re you don’t only have like so many
50:24 likes to give over your lifetime you
50:25 could like every video on youtube if you
50:27 wanted to you know like I said I hate I
50:32 hate to grovel but you know if you did
50:35 like something that you heard it’s it
50:38 does help it gives me positive feedback
50:42 to do more of this sort of thing and it
50:46 gives positive feedback to YouTube
50:51 Google whoever it may be that you know
50:54 hey get this in front of more people
50:56 that’s just the way the system works and
50:59 you know it’s not necessarily always the
51:02 best videos that get in front of the
51:05 most people okay you know thanks first
51:08 of all for even just watching the video
51:10 um you know this this YouTube video or
51:13 YouTube channels and it’s empathy and
51:15 and you know I’m thankful to have people
51:19 who watch it but yeah so any of that
51:22 stuff like subscribe you know because I
51:26 do have a lot more coming up you know
51:28 not just in church is just a lot of
51:32 great information coming up just for
51:35 business in general Alerts comments all
51:40 that so thank you in advance for all
51:42 yeah so yeah in the comments look what I
51:46 want to hear back from you guys is kind
51:48 of two things you know first of all
51:50 what’s your vision for your church okay
51:52 if you’re in church management great
51:54 what let me know what your vision is
51:58 for the church that you manage on the
52:02 flip side though – if you’re just a
52:04 member of a church what’s your vision
52:06 for the church that you’re a member of
52:08 okay I mean or what’s your vision of a
52:10 church in general how would you paint
52:12 your perfect church okay what you know
52:16 what would it do who would it serve a
52:19 bit would it be you know whatever
52:21 whatever comes to mind
52:23 whatever happens when clear your mind a
52:26 little bit close your eyes and think
52:27 about it and then on top of that another
52:30 thing I’d like to know from you guys is
52:33 whether it’s you know a church you
52:37 manage your church that you attend what
52:40 what’s one goal that would bring it
52:42 closer to that you know I think I don’t
52:49 have to list you have to go through a
52:50 whole strategy formulation process but
52:52 you know look giving this feedback could
52:56 give great ideas the people who are
52:59 watching this video five years from now
53:01 you know like my hope is this content a
53:04 little bit evergreen so it’ll be up for
53:08 a while and people you know that’s
53:10 beauty YouTube people keep searching for
53:13 it and if I get you know if we convince
53:16 YouTube that it’s good content they’ll
53:19 keep showing it to people and what you
53:22 put down in the comments now could help
53:23 inspire somebody one three five ten
53:27 years from the hundred years for me who
53:29 nothing was really so I’d love to hear
53:31 from you guys on that that’s all I got I
53:34 I didn’t even keep track of this time
53:36 keep track of time this time I just I’m
53:39 sure that this was long and appreciate
53:42 you if you’re still with me appreciate
53:44 you sticking with me this long and thank
53:48 you for that take care all right

Church Strategic Planning Template for the Inexperienced

church-strategic-planning-template-featured

Summary

  • Strategic planning consists of several steps, one of which is strategy formulation – the creation of goals to help you realize your vision
  • Church strategy formulation actually consists of three “sub-strategies.” The overall strategy, the competitive strategy, and the functional strategy
  • Failure to achieve your strategic goals is only bad if you don’t admit your shortcomings or if you quit

A step-by-step church strategic planning template

Every organization makes decisions – that’s why planning is necessary.

Strategic planning can mean many things to many people. There is no one way to create a strategic plan. Even if there was, the value isn’t in the act of strategic planning itself. It’s in the execution of the strategic plan. So, ultimately, the best strategic plan is the one you follow through on.

Keep that in mind as your church goes through this process.

Let’s look at two different church strategic plans

The first consists of one goal – “put a handrail on the steps for the elderly members.” In the subsequent weeks, the job was bid out and a handrail was installed.

The second involved the pastor, the elders, a consultant, and several members of the congregation. Six intensive weeks were spent on all the necessary steps. Documents were drafted, spreadsheets were made and hours of debate took place. When all was said and done – a very thorough and well-thought-out strategic plan was drafted. Then, nothing contained therewithin was acted upon. Nobody gave the strategic plan a second thought once it was done.

Which is better?

Obviously, the first church’s strategic plan is superior. Why? Because it got something accomplished. All the words in the world are useless unless they lead to action.

Should you follow this church strategic planning template exactly?

Don’t look at this template as a blueprint that you should never deviate from. Rather, know that following these steps should ensure, at the very least, that you think about your church in a comprehensive manner. Also, maybe most importantly, it will ensure that you give careful consideration to the financial aspects of your church operations. Whether you are a for-profit business or a not-for-profit church, your strategic plan has to make financial sense. If it doesn’t, then it’s pointless.

Here are the suggested steps for creating a comprehensive church strategic plan:

  • Create (or review) your church’s mission statement
  • Perform a SWOT (Strength, Weakness, Opportunity, Threat) analysis of your church
  • Formulate a strategy; i.e. what goals will need to be met?
  • Evaluate any large-scale projects with a capital budget
  • Analyze your organization’s capacity; i.e. your ability to meet demand
  • Create an operating budget – a forecast of income and expenses
  • Create a financial budget – a forecast of the timing of cash flows

Need help with your church’s financial budget? Read this post:
CHURCH FINANCIAL BUDGET – A GUIDE TO MANAGING CASH FLOW

Some of these steps might require very little time or effort. Others might take considerable work and necessitate the involvement of many individuals within your church.

Dedicate at least a little thought to all of these steps. You’ll probably uncover something that you hadn’t even thought of before. The biggest threat to your church is probably not the “known unknowns;” the things you know you should be more knowledgeable about. It’s the “unknown unknowns;” the risks you never even knew existed.

“Are all those steps covered in this church strategic planning template?”

No.

That’s a lot of material to cover. Too much for one web page (if you want to cover it thoroughly – which I do).

Most steps warrant their own page. As they’re created, they’ll be linked.

This post will cover strategic planning in general and strategy formulation in particular. What the heck’s the difference? That’ll be made clearer as you read on. Long story short, strategy formulation consists of the creation of goals and the fine-tuning of the direction of your church. It is a component of the broader concept of strategic planning.

Since this guide is for churches, I suppose I should kick it off with a confession

I’m not the most religious person in the world. Far from it, in fact. I can probably count on my fingers and toes the number of times I’ve been to church in my life.

Now, before you scoff, let me reassure you that I am no atheist either. I simply feel that spirituality is a private matter.

Not everybody feels that way, I know. A lot of people feel the opposite – that you can’t express your appreciation for God without doing so amongst your fellow humans. That’s perfectly fine; it’s just not where I’m at.

I wanted to be upfront so that you had a little background on the person writing this post.

“So…why’s a guy who rarely goes to church writing about church strategic planning templates?”

To be completely honest, it’s because “church strategic plan/strategy/etc” is an oft-searched-for term on Google.

Is that tacky? I don’t think so.

To be fair, that’s why 90% of the content on the web is written – because it’s what people want to know about. I have some knowledge on a subject and I’m sharing it within a niche where there is demand for that knowledge.

Beyond the demand for this information on Google, I’ve studied this subject extensively in the past. There’s a pretty good likelihood I’ve studied more on the matter than you. No, I’ve never started a church or led one through a miraculous turnaround.

Frankly, the “soft skills” (mission statement, SWOT, strategy formulation) aren’t my biggest strength. When it comes to the numbers (budgets) however, then you’re talking my language.

Fortunately, the soft skills involve a lot of material that can only be addressed by you and other members of your church. I couldn’t do that part for you even if I wanted to. I can sure as heck help you with the budgeting and anything else that involves numbers and a spreadsheet. At the end of the day, numbers are numbers and they have to make sense no matter what type of organization you’re dealing with.

Beyond that, I think I offer one more benefit that the professional church consultants of the world can not – I can offer you the perspective of a yet-to-be-won-over customer. If your strategy involves growing membership and reaching more people, then you need to understand how these people think. Not everybody has the exact same views I do, of course. But, if you’re wondering how the “spiritual, but not religious” crowd thinks, I can probably provide some insight.

“Do you have any qualifications?”

I’ve got a bachelor’s and master’s degree in business from AACSB accredited schools. Also, I am a Certified Management Accountant. But, all that really doesn’t mean much.

As you probably know – a person can’t really understand religious texts until they’ve read them many times. Until they’ve pondered them and debated them with their peers. Simply going through the motions and memorizing facts accomplishes very little. It takes deep-diving and immersion to get a real understanding of a subject.

That is exactly what I’ve done with the quantitative aspects (the “hard skills” so to speak) of strategic planning.

So…with your intimate knowledge of your church, your congregation, and your community, combined with my intimate knowledge of finances, we can probably get you pointed in the right direction.

Look, a lot of these concepts (especially the soft skills) come from academia. I’m going to write as authentically as I can, but some of these concepts are grounded more in theory than practice. Created by “those who can’t do.” Not by the people “in the trenches.” People like you

What is written here is not gospel (so to speak). This is not the only way to have a successful church. But, if your church follows these steps, I think you’ll uncover some valuable information. By going through these exercises, you’re bound to find a thing or two you had not considered before. If it serves no other purpose, this church strategic planning template will force you to think comprehensively about your church from a “higher level.”

That said, here we go…

Church strategy formulation

Remember that this post is kind of a hodge-podge. The section above covered strategic planning as a whole (all of the steps). This section will address the formation of a strategy – the third step.

Within this church strategic planning template, strategy formulation takes place after a mission statement has been drafted and a SWOT analysis has been performed.

What is strategy formulation?

The best way that I know of to explain this is to use a map analogy.

The previous steps focused on providing a direction (mission statement) and understanding the terrain (SWOT analysis). Strategy formulation is about deciding exactly where you want to go and what route you’re going to take to get there.

Need inspiration for your church’s mission statement? Read this post:
IDEAS ON DRAFTING AN EFFECTIVE CHURCH MISSION STATEMENT

But, before a route can be planned, you have to know what your destination is.

Where do you want your church to be in five years? What’s your vision? What do you see when you let your mind wander? That’s your destination.

So, if you know your destination, that’s good. You have a leg up on a lot of other people. Let’s talk about the landmarks you’ll pass on the way there. These are your goals.

See how this is all fitting together?

As always, try to keep things as simple as you can. Too many goals and you run the risk of goals conflicting with one another. Or you might have a situation where you feel overwhelmed. Only make goals that will lead you to your vision. Not take you on detours.

As we all know, there is more than one way to get from point A to point B. In fact, you’ll be developing 3 separate, but important strategies (routes) for your church.

The 3 strategies

Maybe you’re rolling your eyes now. “Three strategies?!?! One was going to be enough of a pain!” I know, I know. Again, I urge you to read through this and give some thought to the topics covered. Also, don’t make things too complicated. If you and the other decision-makers in the church ever feel like you’re spinning your wheels – take a step back. Make sure you aren’t over complicating things.

By even giving just a little thought to these topics, you’re setting your church up for improvement.

So, what are these three strategies I speak of?

1. The “overall” strategy

This is what would be known as the corporate strategy in the business world. This will be comprised of the goals of the church as a whole and the strategies that need to be adopted to reach those goals.

2. The competitive strategy

Want to know more about churchgoers in your area than the competition does? Read this post:
MARKET RESEARCH DATA SOURCES THAT YOU MIGHT NOT HAVE CONSIDERED

Maybe you don’t consider church management to be a competitive industry. Personally, I don’t think it should be.

I suppose there are two extreme schools of thought on the matter.

There’s the “meta” school that says what’s important is that people make their peace with God and they live in a manner that is in harmony with all other living beings. In this case, your competition would be anything that might potentially disrupt this harmony. Your goals wouldn’t necessarily revolve around people following you, but rather that people followed someone, anyone, worthwhile.

The other end of the spectrum is the notion that you, and your church, are the gatekeepers of the “one true way.” In this case, your competition is any other church that doesn’t conform exactly to your doctrine. Plus anything that would lead people away from the church in the first place. Put another way – you are competing against the vast majority of the rest of the world.

Probably you and your church fall somewhere in between. You feel like your church and your beliefs offer the best chance for salvation. Following others might help someone…but you can’t offer any guarantees.

I’m not passing judgment either way. My goal is to help you reach your goals.

Here’s the reality of the situation, though. No matter how strict your beliefs, you are competing against something. Whether it’s another belief system or the most unforgivable sin imaginable, something is tugging at your current members and you’re would-be members. You’re competing with something and your church has to develop a strategy to compete. Or…you probably won’t reach your goals.

3. The functional strategy

This is where you take the overall strategy and break it down between the departments within your organization.

For example, a for-profit corporation would have to consider what operations, sales, finance, and marketing would need to accomplish as departments in order for the overall goals to be achieved.

No matter how informal they might be, your church likely has departments of its own. However small, your church has a finance/accounting department. It has an operations department – e.g. the actual interaction with the members. And so on…

What do these “departments” within your church need to accomplish so that your church can reach its overall goals? Again – try to keep it relatively simple. Keep this strategy oriented toward the bigger picture and the overall goals.

How to formulate a strategy

We’ll start first with the overall strategy and work our way down.

What does your church look like in 5 – 10 years?

That vision you have for your church in 5-10 years – what has to happen to reach that goal? Try working your way backward. Before you can say to yourself “we did it,” what took place?

You have to have 500 members in your church before you can have 1,000. You have to have 100 members before that. Think about the milestones that have to be hit on the way to achieving your vision. Hopefully, after giving this some thought, your path should start to take shape. Maybe you’ll see that this grand, overarching, vision you have for your church isn’t unattainable. It’s just a matter of steps. First one, then the next, and so on until you’re finally there.

Focus, in particular, on the coming year. Don’t get ahead of yourself. What milestones must be hit if you’re going to get where you want? These are milestones that, if they aren’t hit, then realizing your vision simply isn’t going to happen. Got it? Okay, those are your goals.

Again, don’t venture too far off the path here. There is an infinite number of things you and your congregation could do to benefit the world. There simply isn’t enough time and resources to do them all.

Fortunately, there are a lot of other do-gooders like yourself out there. Between you and them, you can make a considerable impact on the world.

What if the goals for the year seem too unattainable? Then you’re going to have to back up and rewrite them. Unattainable goals won’t motivate you, and they sure as hell won’t motivate those that work for you and volunteer for the church. We’re dealing with reality here and anything that is unrealistic serves no purpose. I can’t reiterate it enough. Particularly for the overall strategy – keep it simple. If you do that and focus on your strengths (don’t try to be everything to everyone) you’ll have a shot.

Put yourself in the public’s shoes

Next, you have to consider how you’re perceived when compared to alternatives.

The alternatives might be the church down the street or they might be something much more sinister. This is where you have to consider who your competition is.

If you take the “meta” view mentioned above, then it’s probably not the church down the street. It’s the temptations in this world that would lead people away from religion in general.

Conversely, if you take the view that your church’s way is the is one true way, then your number of competitors is considerably higher. It’s the church down the street and it’s the religious figures on the TV. It might even be any number of authors or bloggers. Again, if that’s the view you take, I’m not passing judgment – just trying to help you put things into perspective.

Most churches are going to fall somewhere in between these extremes, however. With your competitors in mind, whoever or whatever they may be, consider what makes your church different.

Think back to your strengths and weaknesses from the SWOT analysis. Your strengths are how you will set your church apart. Your weaknesses are, obviously, things you want to avoid when constructing a competitive strategy.

Did you cross-reference your strengths, weaknesses, opportunities, and threats when you did your SWOT analysis? That’s a great resource for ideas about goals that can help your church gain a competitive advantage.

Also, keep in mind that your competitive strategy is a subset of your overall strategy. Don’t get pulled off in a completely different direction. Think about what competitive goals for the coming year (and beyond) fit in with your overall strategy. As with the overall strategy – limit the number of competitive goals you create to a number that is manageable. Less is more.

Break your church’s strategy down even further

Every overall and competitive goal for your church as a whole is comprised of smaller goals that must be reached by the separate functional departments within your church.

If your church is small, many of these roles might be filled by the same person. No matter who does what within your church, you now want to consider what each functional department must accomplish in order for your overall strategy and your competitive strategy to work.

Not every church will have the same departments and if they are not big enough to warrant their own strategy, that’s fine.

You know the drill by now – make sure every goal set for a department is congruent with the mission, overall strategy, and the competitive strategy. Goals that play to a particular department’s strengths and takes advantage of opportunities are more likely to be achieved.

Finally, and most importantly, keep the number of goals as minimal as possible and keep things simple.

Interested in learning more about church strategic planning? Watch this video:
CHURCH STRATEGIC PLANNING AND STRATEGY FORMULATION WALK-THROUGH [VIDEO]

Church strategic planning

Complicated strategies are less likely to be carried out. Particularly if it’s your first time drafting a strategy.

Hopefully, this isn’t a make-or-break year for your church. Your strategy probably won’t be flawless, even if you are an experienced strategic planner.

I watched a really good YouTube video today about entrepreneurship. The gist of the video is that it’s only through failure that we learn what we need to in order to succeed. The only time we really fail is when we refuse to admit that we messed up and when we quit.

So, don’t let a fear of falling short of your goals prevent you from planning big things for your church. If you went through the previous steps (mission statement, SWOT analysis) you should have a better grasp on what goals can help your church reach its vision.

What does your church look like in 5-10 years? What’s your vision?

If you could make one goal for your church this year, to move you toward that vision – what would it be?

Leave a comment and let me know!

Also, check out my video on church strategy formulation below.

Join the conversation on Twitter!

A Comprehensive Guide to Performing a Church SWOT Analysis [VIDEO]

Church SWOT video featured

Video transcript

00:00 how’s it going small business owners and
00:04 church professionals this is Chris
00:07 Charles with spreadsheets for business
00:10 comm and this is the accompanying video
00:16 for my post on conducting a SWOT
00:21 analysis for your church it’s the second
00:27 in the series that focuses on strategic
00:31 planning for churches and it’s another
00:35 one like my previous one I focused on
00:40 mission statements that is on in the
00:43 soft skills as I put it
00:47 most of what you’ll find on spreadsheets
00:50 for business comm is of course about
00:53 spreadsheets you know conducting the
00:57 SWOT analysis isn’t necessarily a
01:00 spreadsheet centric sort of thing
01:04 so it’s there’s no spreadsheet in this
01:09 one so I’ll apologize in advance for the
01:11 kind of dull background this might be in
01:14 the type of video you’ll just want to
01:16 put on in the background I don’t really
01:19 have much visually to put in there to
01:26 spice it up it’s just mostly gonna be
01:28 audio so I admit that that’s probably a
01:33 touch boring I mean I could have put
01:35 together a fancy-pants spreadsheet I
01:38 guess but in the interest of getting
01:41 this done and getting it out and you
01:43 know ultimately arms not fancy-pants
01:45 spreadsheets are a fancy-pants
01:47 presentation slideshow that’s what I was
01:50 looking for could have done that but you
01:55 know ultimately the value in this is in
01:57 the audio so you might be wondering well
02:04 okay if your spreadsheet if you’re gonna
02:08 spread sheet on the brain if your
02:09 website is
02:11 around spreadsheets then why do a post
02:14 on in a video on SWOT analysis and
02:19 that’s a good question and kind of like
02:21 a touched on in the mission statement
02:23 video because there are other elements
02:27 of strategic planning that involves
02:31 spreadsheets involve them heavily
02:33 capital budgeting for the church
02:36 operating budget for the church
02:38 financial budget for the church those
02:42 all build upon the softer points of
02:50 strategic planning specifically mission
02:52 statement SWOT analysis and strategy
02:59 formulation is the other one so they you
03:05 know these this video and post serves to
03:09 kind of round that out fill in fill in
03:13 the blanks kind of paint a complete
03:14 picture of what takes place during
03:17 strategic planning so you know since I
03:20 covered the the harder skills if you
03:24 will the spreadsheet and number
03:28 crunching and all of that I wanted to
03:30 like I said paint a complete picture by
03:32 covering some of the softer skills
03:36 heading out there will be a link to this
03:40 post on the website in the description
03:43 and it’ll kind of serve as a reference
03:48 if you know you want something in print
03:52 to refer to if you think back to
03:56 something in the video that I mentioned
03:58 and maybe you wanted to touch on again
04:00 it might be easier search for it and
04:02 print you know some of them the link
04:04 will be like I said in the in the
04:07 description there okay so let’s get into
04:13 a little bit of what a SWOT analysis is
04:14 and I’m gonna do my best to kind of push
04:18 through this this is a
04:20 it’s a big post it’s a complex topic
04:23 it’s you know it could go on for a while
04:26 and if you’ve seen in my other videos
04:29 you know that I’ve got no problem
04:32 rambling on about these subjects but you
04:37 know I’ve got a lot say on the matter
04:41 and you know I’ll try to but I’ll try to
04:43 keep it focused keep it moving here and
04:45 get this bad boy done under an hour okay
04:50 so a SWOT analysis what is a SWOT
04:52 analysis and if you can probably read it
04:54 in description
04:56 it’s about s wo T and that is an acronym
04:59 and that stands for strengths weaknesses
05:02 opportunities and threats okay s wo t
05:08 alright and what it does the point of it
05:12 is to paint a picture of the environment
05:15 that your church operates in so you’ll
05:19 hear a SWOT analysis referred to
05:22 sometimes as a situational analysis okay
05:26 the same thing it’s just taking time to
05:29 commit thought to your environment okay
05:37 understanding what your internal
05:40 environment is you strengths some
05:42 weaknesses your external environment
05:44 your opportunities and threats and how
05:47 all those interact will help you should
05:51 help you in your decision making over
05:54 the coming year okay so you know where
06:01 to even start with a SWOT analysis
06:09 start with thinking about you can start
06:13 with strengths and weaknesses or
06:14 opportunities and threats but you know
06:16 sometimes it’s easier to wrap your arms
06:21 around things that are within your
06:22 control and that’s the strengths and
06:24 weaknesses okay and when you’re thinking
06:31 about your strengths and weaknesses it’s
06:36 not a time to let yourself off the hook
06:41 it’s not a time to you know put on your
06:46 rose-colored glasses you if you want
06:49 this whole exercise to be effective
06:50 you’ve got to be painfully honest with
06:54 yourself okay so don’t list things you
07:01 think should be your strengths or wish
07:03 were your strengths and ignore things
07:06 that are your weaknesses you know you’ve
07:10 got a ultimately to put to make this
07:15 whole strategic planning process worth
07:18 your time you know you’ve got a deal in
07:21 reality so you’ll want to focus you know
07:25 once the SWOT announced has done focus
07:28 on your strengths and control your
07:32 weaknesses okay so the other side of the
07:35 coin is or excuse me opportunities and
07:39 threats these things outside of your
07:41 control be and you’ve been done so to
07:46 speak
07:48 you could probably be a little more a
07:54 little more in touch with reality when
07:59 listing your opportunities and threats
08:03 but you know don’t also when you’re
08:09 thinking about these you know don’t
08:13 don’t let political correctness or
08:15 stubbornness or you have your blinders
08:17 on or anything you know be be forthright
08:20 about
08:21 with real opportunities in your external
08:24 environment armed with the real threats
08:25 are okay so what I’m getting at kind of
08:31 in the intro part there is just be
08:33 prepared to see things as they are and
08:42 communicate things as they are because
08:44 you and your team that are doing this
08:47 SWOT analysis don’t really stand to gain
08:49 anything by fooling yourself or by you
08:54 know pretending really reality something
08:57 different than what it is okay so we’ll
09:04 get into how kind of a strategy for
09:09 doing the SWOT analysis I’ll make the
09:12 point like I did with the mission
09:14 statement excuse me that you know
09:19 whatever gets the job done its job done
09:22 you know this is looking at this video
09:25 and the post as a guide and an idea of
09:29 where to start they you know build on
09:32 that in whatever manner serves your
09:36 church best okay it’s not a you know a
09:41 strict step one through whatever process
09:44 that I promise is the only right way to
09:47 do a SWOT analysis now I mean whatever
09:49 works works and you know it’s sort of
09:55 thing every year
09:56 we should do it you’ll get better at and
09:59 more efficient at it but before I get
10:06 into that let me also qualify myself
10:11 briefly in terms of you know
10:16 Who am I to give you advice on how to
10:19 manage your church and you know as I
10:22 kind of hinted at earlier I’m more of a
10:25 numbers guy okay that’s that’s my
10:29 strength what I’m good at
10:31 it’s when my website revolves around and
10:34 you know so I don’t manage a church I’ve
10:39 never done a SWOT analysis with the
10:43 church and I don’t go to church on a
10:47 regular basis I have been to church I
10:49 think churches certain valuable purpose
10:53 and for the most part are a valued part
10:59 of society so I’m not coming from this
11:03 from some sort of weird angle or
11:05 anything okay I go to my website my my
11:11 post my free downloadable workbooks
11:16 spreadsheets okay all free so I’m not
11:20 trying to again pull something over on
11:24 you here by talking about something I
11:28 don’t know anything about you know what
11:30 what I did do when writing my post and
11:33 in making this video is give a lot of
11:38 thought to how I would do it so it’s
11:40 authentic in that respect anticipating
11:44 on my site is something I’m strive for
11:46 so you know not not trying to be a
11:53 charlatan or anything here you know I
11:56 here’s the thing it you know I I make
11:59 these videos for a for churches these
12:03 strategic planning videos because
12:05 there’s a demand for them based off of
12:07 what I found looking on the Internet
12:10 okay so it’s no different than I made
12:15 the point in the mission statement video
12:18 that if I were a or I might not never go
12:23 to like a nail salon or a women’s
12:26 clothing boutique to shop okay and I
12:29 wouldn’t start those types of businesses
12:31 because that’s just not what I’m into
12:34 but but nevertheless you know these a
12:36 lot of the things that I’m going to
12:37 cover in this video and
12:40 the soft skills and strategic planning
12:42 in general are applicable doesn’t matter
12:46 the industry you know the the thing is
12:48 and part of the one of the other reasons
12:50 I chose churches was because it gave me
12:52 the opportunity you know most of my
12:54 education training experience in that is
12:57 in the for-profit realm okay this gives
13:00 me an opportunity to look at things from
13:02 the not-for-profit perspective and I
13:06 thought that was a good opportunity for
13:07 me to learn something and kind of look
13:10 at things from a different point of view
13:12 you know because churches not not
13:15 everything’s about the bottom line okay
13:18 there’s a greater good to be served so
13:23 to speak so you know it was a great
13:25 opportunity for me to dedicate a lot of
13:28 thought and research to these sort of
13:30 things and again I’m not giving any any
13:33 advice that’s inauthentic tonight you
13:35 know if you’ve had me start a church
13:39 tomorrow these are the steps I would
13:41 take to do a SWOT analysis okay so let’s
13:44 get into it here first thing you’re
13:54 probably going to do is again like the
13:57 mission statement or brainstorming it’s
14:03 okay this gets the gears turning and
14:07 your brain gets you and your team that’s
14:13 doing a strategic planning and the right
14:16 frame of mind okay the right mindset so
14:21 really I think you know you can use some
14:26 of the tactics that I outlined there in
14:29 the mission statement video like I said
14:35 if you do a quick search online for
14:41 brainstorming techniques let’s bring
14:43 that up here
14:47 pardon my ancient computer and slow Cox
14:54 internet web connection disappointing
15:04 hang on you can search for brainstorming
15:08 techniques and you’ll get a multiple
15:12 multiple multiple of results that will
15:20 give you ideas of different ways to
15:21 approach brainstorming so you know yeah
15:24 there’s these the old fashioned lists
15:26 the first thing to come to your mind
15:28 no ideas are off the table it’s fine and
15:31 good there’s resources out there for
15:34 different techniques ok so let’s see so
15:49 ok so you get all that kind of down on
15:51 paper and then you want to start
15:58 consuming kind of information ok so
16:03 you’ve got you have a bunch ideas down
16:05 for your strengths of weaknesses your
16:08 opportunities and threats and you know
16:15 it’s time to start gathering some
16:19 solidifying those kind of vague ideas ok
16:25 here are a couple ideas that I have on
16:30 what it might help you to gather in
16:33 terms of strengths weaknesses
16:39 opportunities and threats there are
16:43 several different well I mean really an
16:47 infinite number of different things that
16:51 might qualifies a strength weakness
16:53 opportunity or threat again this is just
16:56 kind of an idea kind of get the
16:59 I get the gears turning and everything
17:01 to get you help give June the right
17:05 mindset so for instance you can start
17:11 with traffic count okay your church is a
17:16 piece of real estate okay what is the
17:20 most important thing in real estate
17:22 location okay so one of your strengths
17:28 or weaknesses might revolve around
17:30 simply the number of people that pass in
17:32 front of your church any given dating
17:35 okay most metropolitan areas that I’ve
17:44 found keep traffic count information
17:48 okay what that is is basically where the
17:52 Department of Transportation or
17:53 something similar similar counts the
17:56 number of vehicles that drive in front
17:58 or on a particular stretch of road in a
18:02 given day well day week month whatever
18:05 it might be
18:06
[Music]
18:08 let’s look at an example here we need to
18:12 search for one like we look for traffic
18:16 count what’s kind of a midsize it’s just
18:25 a single this big city not really
18:28 midsize bit you look here that’s just
18:35 not gonna work with me is it
19:04 that’s Google or what apologies for the
19:08 delay let’s see okay there we go so we
19:14 look first result was Missouri
19:16 Department of Transportation traffic
19:18 volume maps st. Louis district okay it’s
19:22 2016 it’s a couple years old at this
19:24 point well let’s see what they got here
19:27 I just pulled this out at random okay so
19:31 here we are we got us a PDF and Kenneth
19:38 and this one here scroll over you can
19:43 see we’re in the st. look a st. Louis
19:45 metropolitan area and it’s got data now
19:50 this one’s kind of on the like the
19:55 highways state highways interstates and
19:58 that sort of thing but gives numbers and
20:05 I bet there’s kind of a key somewhere
20:07 here the traffic volume and truck volume
20:13 for each of them so you can see in red
20:15 and black respectively so I said I
20:19 literally just pulled that up at random
20:22 and I did that to make the point that
20:24 this information is out there so your
20:27 your particular city I mean if you’re in
20:29 the real small town maybe not but you
20:32 know if you’re in at least a decent
20:36 sized metropolitan area you can find
20:40 this sort of information okay
20:44 so what what’s that tell you you know I
20:47 mean it’s basically you want to
20:49 understand what your visibility is to
20:51 passersby
20:52 okay if you’re getting heavy traffic in
20:55 front of your church that’s an
20:56 opportunity to reach people with a limit
21:01 call them just the marquee or whatever
21:04 or you know if you have a little better
21:07 technology out there a you know like a
21:11 LED like a display same thing input
21:15 video or
21:17 you know some sort of advertising
21:18 something so that’s a big billboard on
21:25 your property that’s a big opportunity
21:27 to reach people but more of a strength
21:29 excuse me not an opportunity
21:31 okay opportunities in external this is
21:33 under your control so hey I’m there’s
21:37 one idea another thing is to track your
21:41 church attendance okay and the point of
21:46 doing so is to gather data okay so you
21:52 just want to know how many people are
21:55 attending maybe you have a rough idea
21:56 maybe it’s small enough where you know
22:02 really well how it can fluctuate from
22:03 week to week but you know this this just
22:08 gives you an idea of the number of
22:10 behinds the chip put in the pews okay so
22:16 soft Lord exists for this depending on
22:18 the sophistication Church probably even
22:20 needs software but it’s just a matter of
22:22 accurately you know counting how many
22:25 people are you getting in getting an
22:27 idea you know the of your of your
22:30 customers okay in this case for your
22:32 church you know the people that attend
22:35 or your customers kind of so on the same
22:38 token you can do a church census alright
22:43 and what that is and it just might sound
22:45 a little intrusive and in a certain
22:48 sense that it is but you know like I
22:50 said if if the members are your
22:53 customers okay these are the people that
22:55 you’re serving the better you can
22:58 understand them the better you can serve
23:00 them okay and then what they need and
23:03 and again it it depends on your church I
23:06 mean if you’re you’ve got a tiny little
23:09 Church you might know in a small town I
23:12 come from a small town you know you
23:13 might know everybody’s family tree and
23:18 you know business that extends well
23:21 beyond church and and all that neck you
23:25 know might know they work
23:27 they live all those sort of things okay
23:29 you know in that case maybe an official
23:33 census wouldn’t make sense but other
23:35 instances where you’ve got you know a
23:38 lot of people that you know that you you
23:45 might recognize faces but not know
23:47 circumstances of or so many that you
23:50 don’t even recognize any but just a tiny
23:54 few amount of faces you know so since
23:58 it’s what it sounds like it’s like a
24:00 census that the government does today
24:02 you know you’re just basically getting
24:05 demographic information you know and you
24:07 don’t have to be intrusive with it you
24:12 know it depending on the culture of your
24:15 church the information together might
24:19 you know might be real high level or a
24:22 little more personal to to do a point of
24:26 course so depending on just things age
24:30 professions you know family size contact
24:37 information this is a good opportunity
24:38 to get that contact information I mean
24:41 look you might not ever use it you know
24:43 and I mean you probably not the type of
24:45 church that once put the hard sell on
24:47 people and exactly I don’t think you
24:48 should be but to have contact
24:51 information is valuable a to let if for
24:55 no other reason to let members should
24:57 know you know you’re doing a fundraiser
24:59 you’re doing volunteer opportunities
25:02 they you know things that they would
25:03 want to take part in potentially but
25:06 might not know about unless you market
25:07 it to them so you know none of this has
25:10 to be Shady or you know underhanded or
25:14 anything like that so the the challenge
25:18 you might run into with doing a church
25:21 census is how to get people to fill it
25:22 out you know and that’s just a my
25:28 opinion a matter of being the right
25:30 amount of pushy okay just general
25:33 reminders that you know during service
25:36 that you would appreciate if people
25:38 would fill
25:39 would complete these returned them to
25:41 you you know you don’t want to be
25:44 obnoxious of course but just you know
25:46 just reminder over a several week period
25:49 you know and you get what you can not
25:51 everybody’s gonna turn it in not
25:53 everybody’s gonna participate but you
25:55 just keep your your information in check
25:58 now once you have that information
26:00 depending on the size of your church it
26:03 might be a pretty high volume of
26:04 information okay so so then you’ve got
26:07 an issue of what what to do with all
26:10 that alright and you know you can use a
26:14 database you know access you can even
26:17 use Excel potentially depending on how
26:19 much information you talking about and
26:21 and I love Excel but you know it it’s
26:25 not a it’s darn close but it’s not a
26:28 cure-all for everything excuse me but
26:33 there suffer out there called CRM
26:36 software customer relationship
26:38 management and it’s meant to happen
26:41 handle this type of data okay so that’s
26:44 an option to if you want to make that
26:46 investment again I’m thinking along the
26:51 same lines from a church you know
26:57 attendance tracking and census would be
27:01 a a survey okay
27:14 and you know of course what a survey is
27:18 and it’s just basically getting feedback
27:22 from your customers do you members and
27:26 this can help to maybe confirm or
27:32 debunked information that you
27:35 brainstormed initially in the SWOT
27:39 analysis okay you know the things it
27:45 kind of serves as a reality check you
27:47 know particularly if the survey is
27:51 allowed to be filled anonymously you
27:56 know and I was can be done online can be
27:57 done in person it’s kind of up to you
27:59 with the best manner to collect that
28:01 information is but anyhow you know
28:06 really think through if you do that what
28:08 the the questions in your survey should
28:11 be make sure they’re pertinent you know
28:13 don’t don’t make it too terribly long
28:16 don’t make the questions trivial keep it
28:19 to 10 or 15 tops I would say you know
28:22 you don’t want people to get tired of
28:24 doing it and then just you know yeah
28:28 yeah yeah their way through it okay so
28:31 there’s uh there’s no shortage out there
28:35 of ideas for survey questions again a
28:44 simple search on the handy-dandy
28:48 internet will give you plenty ideas as a
28:55 starting point and you know also refer
28:58 to those the things that I said that
29:00 shut it down with your brainstorming at
29:03 the beginning of the SWOT analysis okay
29:10 here it was quick search first years old
29:14 you know plenty of resources out there
29:17 and you know there’s there’s no no shame
29:20 in
29:22 building off of someone else’s work you
29:25 know they a lot of a lot of great
29:29 information there so you know whether to
29:33 do the surveys and the census as a paper
29:44 or online kind of up to you it’s kind of
29:48 up to your congregation
29:51 you know what suits them what makes
29:54 sense for them and you know that’s
30:00 really kind of an individual subjective
30:02 sort of thing so gathering information
30:07 digitally is tends to be more efficient
30:10 you know otherwise you’re probably going
30:13 to be inputting it in to a digital means
30:17 but if you gather it like paper copies
30:21 but you know again that kind of depends
30:25 size of the church nature of the
30:28 membership those sorts of things so the
30:33 other way to get an idea of to do a
30:38 little scuttlebutt as it’s called in the
30:43 investing community is to do good
30:45 old-fashioned talking okay talk to you
30:50 family talk to the leaders in a church
30:52 talk to the people aren’t lead isn’t
30:54 working in the church talk to the
30:56 membership talk to if you’re part of a
31:00 network of you know church management
31:04 talk to them okay
31:06 you know up the ladder down the ladder
31:08 sideways everything just you know get
31:11 get these topics out on the table and
31:15 you know people God uh you know
31:21 obviously different perspectives and
31:23 they you know it could help you come up
31:25 with ideas you might thought about maybe
31:30 put a you know a strength weakness
31:32 opportunity or threaded
31:34 active those sorts of things so it’ll be
31:39 afraid to do that so we’ll talk a little
31:42 bit now about ways to get you thinking
31:49 okay these are these are ideas and they
31:51 kind of play not ways to get you
31:54 thinking like ideas if this is kind of
31:57 your first time doing a SWOT analysis to
32:01 and you don’t know where to begin these
32:04 are some ideas that I gathered from
32:06 doing a little research on potential
32:08 strengths weaknesses opportunities and
32:10 threats okay this is not an exhaustive
32:12 list okay you know you don’t have to go
32:15 through these bullet points and say
32:18 answer these questions and then you’re
32:20 done yeah you did you SWAT it on us no
32:22 this is just things to think about okay
32:26 so let’s see let’s actually copy this up
32:37 here so here’s an idea for possible
32:47 strengths okay you talked a little bit
32:52 earlier about the traffic you churches
32:54 on a high traffic road okay
32:57 membership is stable or growing would be
33:02 a strength and most of the members have
33:04 been with the church a long time you
33:07 have a pool of retired members with time
33:11 on their hands and hopefully a
33:14 willingness to help with skills that
33:16 could help the church your church is
33:21 welcoming the newcomers okay it’s
33:28 probably hard to grow membership if you
33:32 Church is considered like closed off or
33:35 cliquish sure or that but that you know
33:40 fairness might be what you’re going for
33:42 you know maybe you want to screen people
33:46 out you only want a certain type into
33:47 your church you decide these things a
33:50 lot of this you know this is why we do
33:52 the mission statement before the SWOT
33:53 analysis because you what you consider a
33:58 strength is going to depend in large
34:00 part on what your mission statement is
34:02 you know strengths are going to serve
34:03 your mission statement weaknesses are
34:07 going to help are going to contribute to
34:11 you preventing you from achieving your
34:14 mission okay but I guess these are just
34:19 ideas as far as possible strengths Kate
34:21 Church has a good reputation in the
34:23 community strong sense source of
34:26 donations for better or worse money’s
34:30 got to keep coming in the door okay you
34:33 know in order to keep the lights on and
34:35 doors open you know great leadership
34:38 that’s always a strength because the
34:42 opposite is certainly a weakness so you
34:46 know a self-sufficient attitude rich and
34:50 lanky history could be considered as
34:53 strength you know there’s a lot of
34:54 social proof there in terms of your
34:58 church that you know you’ve longevity
35:04 and this doesn’t mean that you know well
35:07 if your new church there’s no hope
35:09 obviously because new churches spring up
35:10 all the time they also disappear a lot
35:13 over time but a you know history kind of
35:18 gives you like I said that social proof
35:20 it kind of for you know like it or not
35:25 proves you’re worthwhile this because
35:28 you’ve been around that long okay for a
35:30 long time in a sense of family church
35:36 members who speak the same language as
35:37 locals in the community you know Church
35:40 revolves a great deal around
35:42 communication right I mean that’s
35:45 communications almost the product really
35:48 you know you’re you’re communicating
35:54 thoughts on you know higher power and
35:59 everything
35:59 you know I’m trying to I’m usually not
36:03 the type to like walk on eggshells but
36:05 there are a lot of different churches of
36:07 a lot of different nature something you
36:09 know I don’t want to say well churches
36:12 just revolve around the Bible churches
36:14 just revolve around you know this
36:17 religious text that religious checks
36:18 whatever but any on well I’m getting at
36:21 is a you know speaking the same language
36:23 so you know what whatever it is whatever
36:26 your church is about it you know viana
36:32 it’s about communication because the you
36:34 know the greatest written text or you
36:39 know spoken word in the history of
36:43 religion doesn’t mean anything if it
36:45 can’t be conveyed to anybody
36:47 okay so whether you’re you know English
36:53 speaking Spanish speaking whatever you
36:57 know it’s that strength to be able to
37:00 reach the community to reach the people
37:02 you do want to join a church okay
37:04 next one’s quality mission statement and
37:07 like I said I have a mission statement
37:10 video that I made earlier that covers a
37:15 lot of things to think about when
37:17 drafting mission statement and like I
37:19 said I would recommend doing so before
37:21 you do SWOT analysis and frankly if you
37:24 want new members and higher donations
37:29 and a better reach and you know you need
37:35 the capacity just to accept new members
37:37 okay if you’re filled to the brand got
37:40 people hanging from the rafters at every
37:42 service you know that’s that’s gonna be
37:46 tough to to build membership in there so
37:50 that’s some idea about some ideas about
37:53 some possible strengths move on next to
38:00 potential weaknesses
38:06 okay if church membership is declining
38:14 okay that’s weakness this membership
38:18 equals less reach equals less donations
38:22 you know it’s a general rule of thumb
38:25 unless again unless you have a very
38:29 specific member type of member in mind
38:34 be believing not coming back it’s
38:37 generally gonna be bad low attendance
38:41 along the same lines low attendance from
38:42 children and young people okay I mean
38:46 over time obviously the children become
38:49 you know adults the young adults become
38:52 middle-aged adults become old adults you
38:55 know
38:55 it’s a lot of people attend church where
38:57 their parents did their family does and
39:02 if if you’re losing the kids and the
39:06 young people you know it might not
39:09 impact you so much this year next year
39:14 excuse me from a long-term standpoint
39:18 you know it’s something that you can
39:20 have to plan around them you know maybe
39:23 the welcoming process that your church
39:25 is is lacking you know there’s there’s
39:29 not a kind of a I don’t want to call it
39:31 an orientation to make it say no to
39:33 formal or that and maybe you do have
39:35 some a formal like that but you know
39:39 something that kind of makes the new new
39:42 members feel like part of the church
39:44 community okay if you got a congregation
39:48 that’s inflexible and stubborn that’s
39:51 rarely a strength usually a weakness
39:54 whether we’re talking about churches or
39:56 anything else in life you know a low
40:00 turnout when you’re doing community
40:02 outreach you similar to the one earlier
40:06 and you’re not doing a great job of
40:08 inviting people okay you’re not getting
40:10 the word out you’re not letting people
40:11 know that they’re welcome
40:14 and right growing membership that sort
40:17 of thing is going to be tough
40:19 members that aren’t getting value okay
40:22 if they’re just coming out of obligation
40:25 fillings you know feeling like it’s a we
40:32 wouldn’t call it a burden almost you
40:34 know an obligation and that’s gonna give
40:38 you trouble you know probably sooner
40:43 than later you know a reluctance to
40:46 challenge the status quo could be a
40:51 weakness volunteers that are work too
40:53 hard you know because you have low
40:56 turnout for volunteer efforts so the
40:59 people that do volunteer their time and
41:02 and do their best to do something to
41:06 help the church are getting burnout morn
41:09 down kinda you’re you’re asking too much
41:12 of them and a couple other things
41:14 antiquated technology shortage of
41:17 handicapped facilities lack of a
41:19 strategic plan okay so you know I’ll
41:23 obviously be covering that like I said
41:25 and the posts are up the videos are
41:29 coming and you know strategic planning
41:35 and there are also a bunch of other
41:38 great resources out there not just
41:40 spreadsheets for business okay so you
41:44 know your if you’re like me you’re gonna
41:48 try a couple of different things try to
41:50 take the best of what you find and
41:52 that’s great that’s what you should do
41:54 so take the best of what you find for me
41:56 take the best of what you find from some
41:58 of the other big names out there in
42:01 terms of Church management Church
42:04 strategic planning and you know yeah
42:06 give yourself the best odds for success
42:08 another one that kind of relates to
42:10 something that I do do well do do is an
42:15 inability to budget effectively would be
42:17 a weakness okay you know churches have
42:21 greater callings than just profit but
42:24 like I said it’s you know
42:28 there are still bills to be paid and
42:31 that is just the reality of the world we
42:34 live in and you know you got to plan
42:36 accordingly so I can definitely help you
42:39 out with that one now here’s a look at a
42:42 couple of opportunities that you might
42:44 consider now opportunities again or
42:49 external not internal these things
42:51 outside of your control but they could
42:54 still help you okay
43:00 population of your geographic area is
43:04 growing okay more people in the area
43:07 equals more opportunity for growing
43:10 membership local use that are need of
43:13 church services for whatever reason
43:16 maybe you know because they they’re at
43:21 risk or you know people that they’re you
43:28 know they could use your help you know
43:31 whether it’s something to do after
43:32 school something on the weekends that’s
43:36 another opportunity you’re near a
43:38 college you’ve got people for instance
43:40 young people that are probably away from
43:44 home so away from the church they might
43:46 have grown up going to and are in need
43:48 of you know what your church can offer
43:53 okay
43:55 another opportunity is members with
43:57 influence in organizations throughout
43:59 the community okay you know c-level
44:02 executives people in management
44:05 positions people on boards of directors
44:08 it’s you know basically people that are
44:11 people in government that are powerful
44:13 and you know that can only serve as an
44:17 opportunity doesn’t mean you need need
44:19 to exploit the power you know but you
44:25 know can’t hurt right so another
44:31 opportunity would be offering services
44:33 this one might be considered as strength
44:35 it since it is kind of near control but
44:37 offering services at different times in
44:39 Sunday morning
44:40 okay more flexibility on your part means
44:45 probably more opportunity to give people
44:49 in the doors and in the pews the
44:53 internet and social media of course
44:54 represent an opportunity and in hosting
44:57 community events and otherwise unused
44:59 facilities a lot of churches have a
45:01 bunch of square footage okay
45:05 you know community that’s kind of a
45:07 vague term but you know like for
45:11 instance one church something always
45:14 took my kids to whenever little was like
45:16 a trick-or-treat Street kind of thing
45:19 that they did at my watch church and it
45:25 was great God
45:26 you know again it’s not all that
45:29 different from a for-profit business to
45:34 give people in a dorm you know
45:35 opportunity to market to them again
45:37 don’t have to be pushy marketing but
45:39 just give opportunity from the seat what
45:40 you’re about increase the likelihood of
45:43 them wanting to join the ranks of the
45:44 membership okay look here then at
45:52 possible threats
45:55 okay you know I’m about 45 minutes
46:00 a little over so keep grindin alone you
46:09 know if you’re in a smaller town older
46:11 population you know the kind of United
46:15 States anyways as increased urbanization
46:17 people move into bigger towns smaller
46:20 towns older population means you
46:23 unfortunately everybody passes away
46:25 eventually more of a longer-term
46:28 consideration but as a threat laws and
46:32 regulations that inhibit actions can I
46:34 mean if you know as time goes on the
46:41 United States in my opinion gets more
46:45 there’s more as bigger differences in
46:50 the cultures of particular parts of the
46:53 United States
46:54 it’s okay and laws are enacted that to
47:02 reflect those different beliefs you know
47:06 people different beliefs select
47:09 different elected officials and have
47:11 different laws these laws might inhibit
47:16 actions that you want to take that you
47:19 feel contribute to achieving your
47:22 mission so if you’re in an area where
47:26 laws and regulations will do that that’s
47:29 a threat that’s a problem because you
47:32 know if I run a kickboxing gym you know
47:40 where I’m at and you know some buffoon
47:45 of a governor gets elected and outlaws
47:48 kick boxing gyms well I can take my
47:50 expertise move across state lines open
47:54 kickboxing gym not quite as easy with
47:56 Church you know it’s a you know you you
48:00 get customers and you get them long term
48:02 certainly that’s one benefit of churches
48:04 flipside is you know it can’t just pick
48:07 up shop typically and then can move I
48:12 can tell move a state away so other
48:17 threats are competition for new members
48:18 okay every church wants new members I
48:21 would assume and you know so there’s
48:25 competition you’re you’re competing
48:27 against the church down the block across
48:28 town you know that’s a that’s a threat
48:34 is kind of touches on what I said
48:38 earlier an anti religious culture and
48:41 environment it would obviously be a
48:43 threat and you cannot hardship in the
48:46 community okay when times are tough and
48:51 people are having trouble making ends
48:53 meet you know contributing the church
48:57 will probably fall by the wayside you
49:01 know behind rent bills car payments
49:03 those sorts of things but not just the
49:05 dollars just the
49:07 you know some people might cling to
49:10 church and no circumstances other people
49:11 might pull away from it so again the
49:15 economic hardship it is typically going
49:18 to be a threat it’s just not good for
49:21 business whether it’s a for-profit
49:22 business whether it’s a not-for-profit
49:23 business so let’s talk a little bit here
49:28 once once you’ve got you know so we’ve
49:32 talked about let me back up for a second
49:34 sorry
49:36 brainstorming okay information to gather
49:42 you know to come up with your strengths
49:44 weaknesses opportunities and threats
49:47 ideas for you for strengths weaknesses
49:50 opportunities and threats okay so with
49:52 those three things hopefully you have a
49:54 pretty good list now you’ve got all four
49:57 quadrants well-thought-out and you know
50:02 a comprehensive list for each one of
50:06 those four factors now you want to think
50:12 about how those factors interact and how
50:14 you can exploit those interactions so
50:17 exploit sounds bad you know but in this
50:24 case you just you’re you’re positioning
50:26 yourself as best you can your church as
50:28 best you can in light of your strengths
50:31 weaknesses opportunities and threats
50:34 okay so just think about what it means
50:41 where these interact you’ve got
50:43 strengths and opportunities okay and
50:48 this is where the stars align okay
50:51 you’ve got an opportunity and it
50:54 interacts with something you’re good at
50:55 that this is this is the low-hanging
50:58 fruit so to speak you want to take
51:00 advantage of these opportunities for
51:04 example might be do churches on a
51:05 high-traffic Road and the population of
51:09 your area is growing okay so you’re in a
51:12 good location you’re gonna have more and
51:15 more people driving by your church every
51:19 day every week every year excuse me you
51:24 want to make sure that your signage and
51:26 your marketing is effective okay you’re
51:28 appealing with the people passing by
51:31 another one might be your church is
51:33 welcoming the newcomers and your
51:38 opportunities the host community events
51:40 and otherwise I need four sell unused
51:41 facilities you could offer those
51:44 facilities at a reduced price to members
51:48 okay
51:48 that’s a benefit of being a member of
51:51 your church okay so you’re welcoming in
51:54 that respect by having those facilities
51:59 available and at a reduced price of
52:01 people are members and you’re in revenue
52:05 from otherwise unused facilities okay so
52:10 the next interaction we’ll talk about is
52:13 strengths and threats okay threats are
52:17 bad but if you know the strengths to
52:20 offset them you can temper neutralize
52:25 the threat to a certain extent so let’s
52:26 say you’ve got a pool of retired members
52:29 with skills that could help the church
52:31 and there’s economic hardship in the
52:33 community those retired members could
52:36 put on workshops for the community
52:39 members okay and these workshops could
52:42 be anything
52:42 well there is budgeting whether it’s
52:46 somebody you know retired member from
52:48 the financial services injury how to
52:50 deal with late payments how to deal with
52:53 creditors those sorts of things you’re
52:57 leveraging the knowledge of the retired
52:59 members to help those who are suffering
53:01 from the economic hardship another one
53:04 is the capacity to accept a lot of new
53:06 members competition for new members okay
53:09 the threat is the competition its chance
53:12 for you to set your church apart from
53:14 the others okay you don’t want to you
53:20 know having way too much capacity could
53:22 be a problem obviously a weakness but
53:27 it’s any it could be it
53:30 you know a selling point for people who
53:33 are in an otherwise overcrowded church
53:36 to come to yours and not feel over
53:40 credit and maybe you have it a place
53:41 where it’ll feel more more personal okay
53:44 next interaction is weaknesses and
53:47 opportunities okay well you know in this
53:56 case the weaknesses can be preventing
53:57 you from capitalizing on opportunities
53:59 and that stinks because opportunities
54:03 are you know sometimes a rare thing and
54:06 you want to be able to capitalize on
54:08 them but you know so what do you do if
54:11 the opportunity isn’t something that
54:14 plays to his strengths of yours rather a
54:16 weakness okay so let’s say the church
54:18 has low attendance from children and
54:20 young people and you have local use or
54:23 need of church services what’s going to
54:25 happen local users are gonna attend
54:28 church somewhere else probably so in
54:36 this case you know you’re you’re looking
54:43 at how the two things in turn the
54:45 weakness and the opportunity and
54:48 unfortunately not able to exploit it so
54:55 you want to since you you were honest
55:00 with yourself and recognize this
55:01 weakness okay you’re you have an
55:06 opportunity to fix it so you want to
55:09 think about then what can you do to make
55:13 your church more appealing to children
55:15 and young people okay because you’ve got
55:19 demand and local youth that are in need
55:22 of church services but you know for
55:25 whatever reason you know since you’re
55:27 honest with yourself and admitted your
55:28 your weakness that you’re in essence
55:31 driving children in people way so it’s a
55:33 chance to reflect on what’s causing that
55:35 and maybe the survey can help with that
55:37 maybe they’re talking with other members
55:38 too
55:38 with that and address the issue so you
55:41 can turn your church from a place that
55:44 has low attendance from children and
55:45 young people innocent driving away to a
55:48 strength where you know it is a
55:55 appealing place or you have programs
55:57 that are appealing to young people and
55:59 you can take advantage of that
56:00 opportunity where local youths are in
56:03 need of church services okay
56:07 another interaction of weaknesses and
56:10 opportunities sorry I’m going to wet my
56:15 whistle there our members aren’t getting
56:17 value from the church and the
56:20 opportunities internet and social media
56:22 so you have the ability there to provide
56:25 extra value to members and non-members
56:27 okay the social media is a you know with
56:37 with the internet and the you know
56:41 advent of internet and social media you
56:43 have that opportunity to you know if
56:46 you’re followed on you know Twitter
56:47 Facebook whatever social media to reach
56:50 your members not just Sunday morning
56:54 okay they repeatedly throughout the week
56:57 daily multiple times daily okay so yes
57:04 that’s that’s no good that you you know
57:06 you’ve acknowledged to yourself
57:08 potentially that members aren’t getting
57:10 value from the church but this
57:13 opportunity of the internet social media
57:15 gives you a chance to you know to change
57:17 that to come up with a strategy via the
57:19 you know via the internet social media
57:22 to start adding value okay to think
57:25 about how you can add value outside of
57:27 church you know the other six days of
57:30 the week theme you know whether it’s
57:33 through inspirational messages whether
57:35 it’s through showing how other people
57:38 are getting value from church okay so
57:42 you know I think the the big key there
57:45 would be to be authentic you’ve heard me
57:47 talk about authenticity earlier I was
57:49 talking about myself and talking about
57:50 my circumstance
57:51 and you know what what kind of led me to
57:54 make this video to make these posts and
57:58 yeah just definitely don’t don’t go
58:01 boilerplate here you know I would
58:05 definitely you know think about what you
58:09 would want to see in terms of social
58:11 media if you find yourself in this
58:13 situation and you know try to put
58:16 yourself in the other you know the the
58:19 person who might not be getting value
58:20 from churches shoes and I think you’ll
58:23 attract a lot more people than just you
58:26 know kind of recycling wore-out talking
58:28 points okay so the last intersection
58:31 we’ll go over is weaknesses and threats
58:33 okay this is you know this is a bad be
58:38 threat on the horizon you’ve got no
58:40 answer for it and never see now that I’m
58:44 not gonna make my hour unless one I
58:47 promise so you know but hey everybody
58:54 has weaknesses the the key is to
58:57 neutralize threats try to shore up those
58:59 weaknesses so let’s say you’ve got a
59:01 reluctance to challenge the status quo
59:03 in your church and you’re in an anti
59:05 religious culture or environment it’s
59:08 time to come to terms with reality in
59:10 that case you know there’s this might be
59:24 kind of a touchy one you know cuz
59:28 because maybe there are people in your
59:30 church that are like well this is what
59:32 it means to be our religion or our
59:35 churches or culture this is what we vote
59:37 this is what we’ve always done sort of
59:39 thing but you know you’re in an
59:40 environment that is a hostile in a lot
59:45 of respects so it might be a situation
59:48 where it makes sense to tweak you don’t
59:53 have to tweak your overall message you
59:54 don’t have to obviously go against your
59:56 mission or that but perhaps work in one
60:04 way
60:04 a little bit of a flexibility to try to
60:07 find some common ground okay with the
60:09 the people in your community okay dish
60:12 you know because if it’s if it’s an anti
60:15 religious culture environment I mean
60:16 they then they obviously are hostile
60:20 towards you so it’s an opportunity to
60:24 find some common ground in a case like
60:27 this and it gets tough situation did but
60:31 you know meet people where they are I
60:34 mean you know a good example of that to
60:36 me is volunteerism I mean nobody is
60:39 going to think poorly of a church I’m a
60:44 having a right mind anyway so some
60:46 people will not everybody’s in the right
60:47 mind but I can I think poorly of a
60:49 church that volunteers you know that
60:54 gives may get presents for kids at
60:57 Christmas that you know feeds the
61:00 homeless gives the homeless clothes and
61:03 coats those sorts of things so it’s just
61:06 a matter of you know but maybe these
61:11 things have never been done in your
61:12 church and you know this is new and this
61:15 is gonna cost money and time and effort
61:17 where you know what I mean that’s the
61:18 old status quo that this isn’t who we
61:20 are this isn’t what we do and most
61:23 churches do volunteer work obviously but
61:25 like I said it’s just kind of an example
61:27 that you know you’ve got a you know if
61:31 you’re dealing with with stubborn people
61:32 in your organization like that you know
61:34 claim this is not who we are but you
61:35 need to you know you need to change who
61:39 you are who you appear to be a little
61:43 bit to function in a hostile environment
61:47 and you know you’ve got a you know
61:54 you’ve got a deal then with the Stuber
61:57 people that are holding you back from
62:00 doing that another one is the inability
62:04 to budget effectively economic hardship
62:07 in the community you need to practice
62:10 what you preach
62:11 you know if the community’s suffering
62:14 for me
62:15 my hardship due to their own creation or
62:20 from the economy in general but you’re
62:24 over here to run in your church and and
62:26 it’s struggling so you’re you know
62:28 you’re conveying to your members that
62:32 you know we need donations cuz you know
62:36 that donations probably gonna go down
62:40 during economically tough times but you
62:43 know but if you haven’t planned around
62:47 that you know by budgeting you know and
62:52 spreadsheets for business can help you
62:54 with that
62:54 all three fascist facets of budgeting
62:56 capital budgeting operational budgeting
62:58 financial budgeting you know you’re
63:01 gonna come off is it’s gonna be a tough
63:03 sell when the times are tough for people
63:05 and because you’ve managed your finances
63:10 and effectively you’re there asking them
63:14 for money the individuals so this one is
63:19 preventable that weakness the inability
63:21 to budget effectively so you know the
63:28 the beauty of numbers and in finance you
63:32 know in particular is that their reality
63:36 numbers don’t lie Megan you know there
63:38 are tricks and games when you play with
63:40 them but you know one’s always one fives
63:43 always five tens always ten you know so
63:47 finding out that kind of wraps up like I
63:51 said how the factors might interact and
63:53 it’s time for me to wrap this video up
63:56 because I’ve been going for an hour and
63:59 five minutes or so here it’s a like I
64:03 said it’s a lot of information to cover
64:04 I did get through it as quick as I could
64:07 it probably sounds like a but a lot of
64:10 trouble but it’s one of those things
64:11 connecting the mission’s thing once
64:13 you’ve done it the first time the first
64:15 time is the toughest okay if you’re
64:17 starting from scratch
64:18 give it once you’ve done it you can kind
64:20 of build off opportunities and threats
64:21 gonna carry from your to your strengths
64:23 a weakness is gonna carry it from year
64:24 to year and
64:26 it’ll get easier but you know I think
64:29 it’s a worthwhile exercise because just
64:34 what you’re gonna learn about yourself
64:35 which can learn about your environment
64:37 okay you can have a better grasp on
64:40 reality this is gonna help when it comes
64:42 to getting grasp on reality in terms of
64:44 doing your budgeting in terms of your
64:46 your strategic planning the goals you’re
64:48 gonna make there it there’s really no
64:51 downside to doing it even if you can’t
64:54 get anybody else in your church on board
64:55 and it’s just you sitting down one
64:57 afternoon and and brainstorming and
64:59 thinking about a couple of things I
65:01 addressed here and a couple of things
65:02 that some of the other gurus and the
65:05 church management arena might have come
65:08 up with it there’s no downside now the
65:12 only potential downside is you had to
65:13 drag on and become a big convoluted mess
65:16 you know and argue over well this is a
65:20 strength this isn’t a strength weakness
65:22 not a you know that it can’t in that
65:24 respect but as long as you you know I’m
65:26 a big fan of time limits and deadlines
65:29 and just have it done by this day
65:30 because again you’ll be able to revisit
65:32 it again next year it’s not set in stone
65:36 it’s a dynamic thing life’s dynamic
65:39 teaching planning is dynamic you know
65:42 there’s really no good reason not to do
65:46 it okay so that being said if you’ve
65:52 stuck with me this long an hour-plus man
65:55 you’re a trooper and I appreciate it of
66:00 course and you know if I had the ability
66:09 to get likes and subscriptions to the
66:12 people who watch my videos from start to
66:14 finish I would do that but that’s not
66:17 the way YouTube set up so you know look
66:21 if you if you like some of what you
66:23 heard if you think that there’s some
66:28 good some good ideas in here some things
66:32 that other people might be able to use
66:35 you’ve got a you know the game is if I
66:41 don’t get likes and subscriptions
66:42 YouTube’s gonna think I’m worthless and
66:45 they’re gonna bury me okay so if you
66:48 found something that you liked heard
66:50 something you liked
66:51 and was it a lot visually and again I
66:53 apologize for that just kind of the
66:57 nature of the the video most of my
66:58 videos I’m gonna be in the spreadsheet
67:00 clicking back and forth showing how my
67:01 equations work that sort of thing but if
67:03 you like like what you saw I like in a
67:06 subscription is a great way to give a
67:09 free tip to me to let me know that let
67:15 YouTube know that so if you did do that
67:18 or do that at some point in the future
67:21 again thank you very much and as far as
67:25 comments go I like comments you know a
67:29 couple of things that I’d love to hear
67:30 from with you guys is what other
67:32 information you think is worthwhile to
67:34 gather okay when you’re in the midst of
67:37 doing your SWOT analysis
67:38 you know I touched on a bunch of them in
67:41 terms of you know the traffic count
67:44 census survey those sorts of things what
67:49 else what what’s gonna help you you know
67:52 besides just thinking of it what what
67:55 information is out there that would help
67:57 you get a better grasp on your church’s
67:59 strengths weaknesses opportunities and
68:00 threats and the other thing that I’d
68:03 love to hear from you guys on is the
68:09 ideas you know I gave bullet point lists
68:13 possible strengths when uses up to these
68:15 threats you know what are some other
68:17 ones that I left off you know you you
68:21 guys probably know more than I do miss
68:25 respect you know again I did a lot of
68:27 research one to come up with a pretty
68:28 good comprehensive list as a serve as a
68:30 jumping-off point that maybe you’ve done
68:32 a SWOT analysis before with your church
68:34 in the past and there are things that I
68:36 left off that you think that every
68:39 church should consider in terms of
68:41 strengths weaknesses opportunities or
68:42 threats so leave all that in the
68:44 comments below
68:45 again thank very much for your time
68:48 take care and I will talk to you later

Church SWOT Analysis – A Comprehensive Guide

church-swot-analysis-featured

common excel questions
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Possible strengths Possible weaknesses
(to balance weaknesses, capitalize on opportunities, and neutralize threats)(shore up to “good enough”)
1) Long-term membership1) Shortage of handicap facilities
2) A good reputation2) Volunteers worked too hard
3) Rich & lengthy history3) Uninviting
Possible opportunitiesPossible threats
(exploit as much as possible)(limit downside as much as possible)
1) Located near a university1) Small town & aging population
2) Influence in other organizations2) Competition for new members
3) Internet & social media3) Economic hardship in community
  • A SWOT analysis should paint a picture of the environment your church operates in.
  • The members of your church are a great resource for ideas about what your strengths and weaknesses are.
  • Examining where your strengths, weaknesses, opportunities, and threats intersect will help your church understand what goals should be set as strategic planning progresses.

Need a spreadsheet, document, or presentation template for your SWOT? Read this post:
SWOT ANALYSIS TEMPLATES FOR 15 DIFFERENT SMALL BUSINESSES

Church SWOT analysis – “Where do we even begin?”

If you’re not familiar, SWOT stands for strengths, weaknesses, opportunities, and threats. A church SWOT analysis is an examination of the environment the church operates in. The internal environment is represented by strengths and weaknesses. The external environment by the opportunities and threats.

Strengths and weaknesses are things within your church’s control

In order to control them, though, you’ll have to be brutally honest with yourselves when listing them. Don’t include things you wish you did well or should be doing well. Don’t gloss over weaknesses because you’re embarrassed by them or because they are something you should be better at. We all have things that we are among the best at, and we all have things that hold us back. Creating a sound strategy for your church requires that you capitalize on your strengths and don’t ignore the “elephant in the room” when it comes to your weaknesses.

Opportunities and threats are outside of your control

They’re the hand you’ve been dealt and are forced to play. There is probably less of a temptation to fib with these external factors than with the internal ones. However, keep yourself and the other decision-makers honest when listing opportunities and threats. Don’t let political correctness, stubbornness, or any other sort of artificial block keep you from being completely objective in this process. Also, be thorough in your analysis. Sometimes opportunities and threats lurk below the surface. They aren’t easily seen with a passing glance. You’ve got to focus a bit harder to see what’s really there. It’s really quite simple: an opportunity is anything external that could help your church and a threat is anything external that might harm it.

If you’re honest with yourself, you’ll have a very accurate picture of the reality you operate in. It might make you a bit uncomfortable but you’ll be equipped to actually make improvements and protect what you already have.

Brainstorming a SWOT will be easier if your church has a clear mission statement. Read this post:
IDEAS ON DRAFTING AN EFFECTIVE CHURCH MISSION STATEMENT

How to perform a church SWOT analysis

More brainstorming!

You started brainstorming when you came up with a church mission statement, time to do some more. Gather the other leaders in your church and start jotting down ideas.

What if you find yourself in an awkward position where another one of the leaders in the church is a weakness? Mentioning this might rustle jimmies and bring the whole strategic planning process to a halt. How to proceed then?

Use your best judgment. That’s a vague answer, I know, and I’m sorry. If the buck stops with you, then you’re, fortunately, in a position to address this weakness. If not, then you’re just going to have to use whatever means you have at your disposal. That may mean that you can actually correct this weakness. Or, it may not. If not, you’ll have to consider if you can work around it. If you can’t work around it, then you may have to consider separating yourself from it.

That’s not written to be melodramatic. It’s written to remind you that you always have options.

Start consuming information

Understand your opportunities and threats as best you can. Get on the internet. Communicate with your peers. Do your scuttlebutt. Don’t rely on assumptions if you can help it. Get the whole picture.

Time to start narrowing things down

At this point, you should have a big ol’ mess on your hands. Consolidate similar ideas.

Disregard the lesser strengths, weaknesses, opportunities, and threats. We want to focus on the major factors here.

If you’re not familiar with the Pareto Principle read about it here. The “law of the vital few,” as it’s called, states that (typically) 80% of the effects are caused by 20% of the causes. What’s that mean for your church in general and your SWOT analysis specifically? It means that we want to simplify things and narrow our focus to the strengths, weaknesses, opportunities, and threats that will have a big impact. A big long list of SWOT factors is overwhelming. You won’t even know what to do with it.

So, how many of each should you list? Here comes another vague answer (apologies again). There is no hard and fast rule. If it seems like too much, then narrow it down. If you feel like something critical is missing, then add something back. The strategic planning process should be reviewed every year. So, if something is on the fence, leave it off the list. Simplify. Address the more pressing factors and consider adding it next year.

The last step of the church SWOT analysis

Try to understand how these factors can interact with each other. For instance, how will your strengths and weaknesses interact with your opportunities and threats?

If your church has strengths that are on the same wavelength as your opportunities then you have what is referred to as “low hanging fruit.” If you’re not already taking advantage of these situations, then you need to right now. Strengths are usually long-term, but opportunities can be fleeting.

Where strengths match up with threats, you know that you have a margin of safety. As long as the strengths aren’t stifled, you should maintain your protection.

What about opportunities you can’t take advantage of due to weaknesses? This is a problem. You’ll have to think about how you can shore up these weaknesses. Can you hire someone? Is there someone from the congregation that is willing able to contribute their strengths? Can you partner with someone? As I said, opportunities are fleeting. Don’t let them slip through your hands if you can help it.

Finally, where weaknesses and threats meet up –  you need to assess how much risk you’re taking. Again, can you shore up these weaknesses? If not, can the threat be neutralized by some other means? This can be a scary exercise. Ignoring this reality won’t help anyone, however.

As you probably gathered, the point of this exercise is to understand your environment so that you can limit your downside and take advantage of the upside as much as possible. If your downside is limited, then there is only upside left.

Ready to meet your Church’s goals this year? Read this
STRATEGIC PLANNING POSTS

Information to gather before preparing your church SWOT analysis

It might help to gather some information before starting the steps necessary to prepare a SWOT analysis for your church. This list is not by any means all-inclusive. Hopefully, though, it will give you an idea of where to start.

Traffic count

I’ve found that several major metropolitan areas keep traffic count data. What’s traffic count? It’s exactly what it sounds like. The Department of Transportation (or some similar entity) counts the number of vehicles, on average, that use a particular stretch of road over a predetermined period of time. I’ve found that usually, the counts are displayed in the number of vehicles per day.

Where can you find this? Each state/city is different. Just Google “[my city] traffic count” for starters, and see what you find. Here is an example of a traffic count map for the state of Wisconsin.

What to do with this data? Determine your visibility – your exposure to passers-by. If you get heavy traffic in front of your church, then make sure you’re marketing to all those eyeballs. Put up a billboard, get a marquee, or otherwise ensure that those people know who you are and what you have to offer.

Church attendance tracking

Even though churches aren’t for-profit businesses, they’ve got to know their data. You’re making uneducated decisions otherwise. If you don’t know what your attendance numbers are, then I really think you should rectify that.

How to track church attendance? Software exists to help you with this. To be completely forthcoming –  I’ve never used any of this software and I can’t speak to its value. Every piece of software has its shortcomings, but it probably beats tracking it by hand.

What’s an example of church attendance tracking software? Here was the first result when I Googled “church attendance tracker.” I suggest you do the same and find the software that’s best for your church. There were plenty of results to choose from.

Conduct a church census

This might seem a little intrusive – and it is. There’s no way around it. So, I would suggest limiting the frequency of this step to once every couple of years. A church census is exactly what it sounds like. It’s the gathering of demographic data about the members of your church.

What should you include on a church census?

Obviously, you don’t want to get too personal. For one, it’s not necessary. For two, it’s intrusive to the people you’re trying to help. So stick to the essentials.

You’ll probably want to know the age of your members. Knowing their professions would also be beneficial. Since families will likely fill out a census form together, you’ll be able to piece together who’s married to who and who is somebody’s child. This is a good chance to gather contact information too. You don’t want to abuse that, but it’s very valuable information to have. Think about what you’d really like to know about your members and limit the questions to that information. Maybe slip in an option for those who want to volunteer and would like to be contacted.

What’s an example church census look like? Here’s an example I found online. Use it as inspiration, but make it your own. The more authentic and less pushy your form is, the better your response rate will be.

How do I get members to fill out a church census?

You’ll have to decide what works best for your church. My opinion is that you want to be just the right amount of pushy. Keep gently reminding members that you’d like their participation. But don’t be obnoxious by any means. Use your good judgment here. Let them know you’d appreciate their participation, but it is not required. A 6 week or so campaign should do it. You don’t want to drag this out.

Keep in mind too that you won’t get 100% participation. 80% would be remarkable, so keep your expectations in check.

What do I do with this information?

If you have dedicated CRM (customer relationship management) database software to handle this information, then great – put it in there. If you don’t that’s fine. Assuming the data isn’t overwhelming, you can use Microsoft Excel or Access. It’s important to get this information in digital form, however. You want the ability to search for this information and be able to filter it so that you can use it to paint a demographic picture of your congregation.

A church survey

Your congregation is your customers. If their needs aren’t being met, they will eventually go somewhere else to get their needs met. Don’t just assume that you know what your members think. Conduct a state-of-the-church survey on a regular basis (annual, semi-annual).

A survey is a great way to confirm the items you brainstormed in your SWOT analysis. Do you think you have great leadership? Okay, what’s the congregation think? Do you think that too few members are volunteering? Ask questions that can help you uncover why. You get the point.

If the results of your survey run contradictory to what you thought you knew about your church, then you had better reconcile why there’s a difference. Making decisions that run contrary to your members’ perceptions is risky. So, don’t be so sure you’re right. Just ask.

Make sure the questions in your survey are pertinent. Don’t ask trivial questions. You want to keep the number of questions reasonable; say 10-15. We’ve all taken surveys that seemed to go on forever. They’re annoying. Keep it short and keep it limited to the things you have to know.

Like I said, your SWOT analysis is a great place to start for survey question ideas. Google “church survey” and you’ll find plenty of other examples if you’re stuck. Here are some great ideas to get you started.

How to distribute the census and surveys

If you want paper copies – before and after service is a great time to ask for feedback. People are already in a church mindset, so the timing is perfect. Just make sure it’s not pushy and that nobody will feel singled out if they opt not to participate.

If you have members’ addresses, you can mail out the survey. Keep in mind that doing so will incur additional costs.

Gathering digital responses will be more efficient. It’s up to you to decide what’s appropriate for your congregation. Do whatever gets you the highest response. Here’s a good post on choosing the right digital survey platform. Just remember – if you collect your members’ information digitally, you have a duty to protect that information. Make sure the platform you use is secure, and make sure you have policies in place to ensure that their valuable personal information isn’t compromised.

Good, old-fashioned, talking

Another good way to get your finger on the pulse of your environment is to simply ask the opinion of people you respect.

Ask your family what your strengths and weaknesses are. Ask your professional network what opportunities and threats exist. Let them know that you are genuinely interested in improving and you appreciate their candor. Listen to what they have to say.

Whether it’s flattering or hard to hear, it’s valuable. So let them say their piece and don’t take anything they say personally.

Ideas to get you thinking

If this is your first time taking part in a church SWOT analysis, then you might not know where to begin. Here are some ideas on potential strengths, weaknesses, opportunities, and threats for your church. This list is by no means exhaustive, it’s merely meant to help get your mind on track.

Possible strengths

  • Your church is on a high-traffic road
  • Your church’s membership is stable or growing
  • Most of your members have been with the church for a long time
  • A pool of retired members with skills that could help the church
  • Your church is welcoming to newcomers
  • Your church has a good reputation in the community
  • A strong source of donations
  • Great leadership
  • A self-sufficient attitude
  • A rich and lengthy history
  • A sense of family
  • Church members who speak the same language as locals in the community
  • A quality mission statement
  • The capacity to accept a lot of new members

Possible weaknesses

  • Church membership is declining
  • The church has low attendance from children and young people
  • A “welcoming process” for new members that is lacking
  • A congregation that is inflexible and stubborn to change
  • Low turnout at community outreach events
  • Your church doesn’t do a good enough job of “inviting” people in
  • Members that aren’t getting value from church
  • A reluctance to challenge the status quo
  • Volunteers that are worked too hard
  • Antiquated technology
  • A shortage of handicap facilities
  • Lack of a strategic plan
  • The inability to budget effectively

Possible opportunities

  • The population of your geographic area is growing
  • Local youths who are in need of church services
  • Your church is near a college
  • Members with influence in other organizations throughout the community
  • Offering services at different times than Sunday morning
  • The internet and social media
  • Hosting community events in otherwise unused facilities

Possible threats

  • Your church is in a smaller town that has an older population
  • Laws and regulations that inhibit actions
  • Competition for new members
  • An anti-religious culture/environment
  • Economic hardship in the community

How the factors might interact in your church SWOT analysis

Keep these in mind as strategic planning progresses. Especially when it comes time to formulate a strategy in general and set goals in particular.

Obviously, your church’s SWOT factors are going to be different, and therefore the interactions between factors are going to be different. The examples below simply serve to help illustrate how the separate factors can interact and generate ideas about steps that can be taken to help your church reach its goals. To get the gears turning in your head, so to speak…

Strengths & Opportunities

This is where the stars align. We’re matching what your church does well with external factors that can help it achieve its goals. We don’t let these sorts of opportunities slip through our fingers.

Your church is on a high-traffic road + The population of your geographic area is growing = Ensure your signage is effective

Your building and your signage is the bridge between your church and everybody who passes by on foot or in a vehicle.

Just because your organization is a church, it doesn’t mean that you get a pass on marketing. Marketing is just as important for churches as it is for businesses and for individuals. We all have to be mindful of the image we are projecting out into the world. If we want attention, we’re probably going to have to grab it.

Here are some tips on how to make your signage effective. Beyond that, make sure your building and your grounds are well kept. Real estate that is run-down conveys a very negative image. Also, consider taking advantage of a marquee to attract attention and pass along messages that you think will resonate with the general public

Your church is welcoming to newcomers + Hosting community events in otherwise unused facilities = Offer church facilities at a reduced price to members

Many churches offer the use of their facilities to members for very reasonable prices. What I am suggesting is that your church uses these facilities as a marketing (there’s that word again) tool.

Don’t just take the stance that “the facilities are there for people if they want to use them.” Look at your facilities as an opportunity to get non-members in your church and to show them why you’re so great.

What you don’t want is for people to say “My nephew had his graduation party at some church on the East side of town.” Rather “My nephew had his graduation party at the East Side Church of Christ and man, what a great venue. I can see why my sister and brother-in-law like going there so much.”

Make sure that non-members can find out what your church is about when attending functions in your facilities. Have information available for anyone that might want to learn more. Let all who attend know about upcoming events and opportunities, e.g. singles events, volunteering, kids’ activities.

Make sure that your reputation as a welcoming church is obvious to all who attend. The more people you win over in informal circumstances like these, the more you’re probably going to win over during services.

So look at the calendar for your available facilities. Is it full? If so, great. Make sure you’re putting your church’s best foot forward during these events so that you can attract the types of members you want. If your calendar isn’t full, ask yourself why. Is your Building Use Policy too restrictive? Are the cost and the hassle too high? Do members even know that these spaces are available to rent?

Here’s a good resource for renting out church facilities.

Strengths & Threats

Nobody likes to be faced with threats. But, they are part of life. By utilizing the things you do well to neutralize threats you can lessen their impact.

A pool of retired members with skills that could help the church + Economic hardship in the community = Classes, and workshops to help community members earn more and spend less

Match members of your congregation with those in the community who might be able to benefit from their expertise. For instance, retired members who have years of experience in financial matters such as budgeting, self-employment, taxes, and investing could be a lifesaver for those who are experiencing economic hardship.

Offering classes like these reinforce your good reputation in the community. It gives you the opportunity to really help people and it helps them to become self-sufficient. It gets people into your church and gives you the opportunity to show them the benefits of being a member.

Someday these people will likely bounce back from tough times. Many will remember who was there for them in those tough times. Using volunteer time and expertise to help others is a big part of church life. Not every contribution needs to be in the form of money or food. The gift of knowledge might be the most valuable thing your church has to offer.

Here’s an example of the breadth of classes offered by one church. Obviously, the topics covered stretch far beyond those that are strictly financial. The point remains – experts are being matched with those in need.

The capacity to accept a lot of new members + Competition for new members = The chance for your church to set itself apart

Everybody in the world might want to come to your church, but if you don’t have room for them – they won’t. As will be addressed in a later post, you have to have the capacity to handle your peak demand, not just your average demand.

Obviously, overbuilding can create its own set of problems, but if you have more church than members now, you might have a competitive advantage. While other churches are clamoring for new members without anywhere to put them – your church will seem comfortable by comparison.

Think about it this way – would you rather try to pile into a compact car with five other people? Or, would you rather share a ride with one other person in a large SUV?

Weaknesses & Opportunities

Opportunities are typically fleeting. Not being able to take advantage of them is a tragedy. If your weaknesses are preventing you from taking advantage of opportunities, then shoring up those weaknesses is a must.

The church has low attendance from children and young people + Local youths who are in need of church services = Local youths attending church somewhere else

Youngsters are a different breed. You and I both were when we were young. If you want attendance from the youngsters then you’ve got to incentivize them to come. You’ve got to meet them where they are.

Admittedly, some of the things I was into as a kid had no place at church. But, don’t think that you can’t reach them at all. I’ve worked at after-prom parties for my daughters’ school that was relatively vice-free and the kids seemed to have a very good time.

The particulars of planning activities for young people are outside of my expertise. A church is an organization that is supposed to appeal to every demographic, including pre-teens, teens, and young adults.

I can’t envision any benefit to excluding these groups. So, if your church is losing the young crowd to other churches, then I believe you should consider steps to rectify the situation. Here’s a pretty good article I found on the subject.

Members that aren’t getting value from church + The internet and social media = The ability to provide extra value to members and nonmembers

If an individual’s experience with church consists strictly of going to service on Sunday and being subjected to the same thing they have one million Sundays before, the experience is going to get a bit stale.

Take advantage of technology and get the most you can out of social media. Share inspirational material that expands upon what you preached at church. If you add value to people’s lives, they’re going to become more engaged.

I’ll hazard to guess that a lot of your congregation is addicted to social media. Sorry to say it, but it’s probably true. From my experience, social media has its benefits, but it can also be a cesspool of negativity. Be a diamond in the social media dump.

Here’s the trick, though. Be authentic. Don’t just say what you think people want to (or should) hear. Have a real human being handle your social media. Authenticism will attract more people than tired old talking points.

These guys are the ones that inspired me to start this blog. They are also a great resource.

Weaknesses & Threats

When a threat is on the horizon and you have no answer for it, you’re in trouble. You’re not alone though. Every individual and every organization has weaknesses. Everybody is exposed, to a greater or lesser degree, to threats. The key is to protect your downside.

A reluctance to challenge the status quo + An anti-religious culture/environment = Time to come to terms with reality

It’s my opinion that many people in America and other first-world nations have opted to forego the worship of God in favor of the worship of government and scientists. In a lot of ways the Church has no one to blame but themselves.

It wasn’t that long ago that people would lament being preached at by the fanatically religious Christians. Now, ironically, the ones I see telling me what to think and say are those who are fanatically “progressive.” I’m getting out of my lane here – this is a site about solving business (profit and non-profit) problems. Not a soapbox.

Anyhow, it seems to me that the pendulum has swung in the other direction. I’m not saying to change your beliefs. But, if you want to win people over, you’ve got to meet them where they are. Highlight the good the church is doing. There’s a lot, I know. Don’t just read Bible verses to people – I don’t think it will resonate. Expand on what the Bible says. Apply to real, everyday life in 2018.

Those in your church that want to stick with the “way it’s always been done” might be holding you back. There’s a lot of value in religion, but you might have to employ a little more subtleness when conveying that value. 

Here’s a trick I credit to Aubrey Malphurs, Church Consultant – if you find yourself faced with a stubborn (possibly older) member, ask them what they’d be willing to change to have their (grand) children seated next to them at church. When framed this way, you might find that they are a little more willing to be flexible.

The inability to budget effectively + Economic hardship in the community = You need to practice what you preach

Your church is going to thrive more in strong economic times than weak ones. That’s obvious. However, handling your church’s finances in a responsible manner is a necessity no matter the economy. Seeing a place of worship crumble in poor economic times is only going to make those who are losing hope become more despondent.

The beauty of numbers in general and finance, in particular, is their inescapable reality. Short of committing fraud, you can’t make things appear or disappear out of thin air. Embrace the reality you’ve been blessed with and make the most of it.

An expert’s thoughts on church SWOT analyses

Charles Niedringhaus with United Methodist Communications

What are some of the hardest strengths, weaknesses, opportunities, and/or threats to come to terms with?

I have found that the hardest barriers to SWOT analyses have centered around honesty, focus and organizational commitment. A church or any organization doing a SWOT needs to provide an honest assessment of strengths and weaknesses. Often people don’t want to hurt anyone’s feelings so everything becomes a strength. If worship isn’t inspiring or if sermons seem repetitive and lifeless, call it out as a weakness. If children’s ministries lag or member participation is lackluster, call it out. A SWOT has no meaning if the organization isn’t honest about its current state of affairs. Sometimes you might have to clarify why it’s a strength or weakness. Is it related to facilities, resource distribution, leadership or church demographics. Looking at strengths and weaknesses simply says what you do well and what you might not do as well as you’d like. It’s information that can help during the planning process.

A second barrier is focus. While it comes into play more with setting objectives, most churches find it difficult to focus. Individual churches do not have to be all things to all people. Yes, we want to be the spiritual home of all those who are around us, but that’s impractical. Individual churches have different strengths and weaknesses that may or may not play into the needs of those in the community. Churches also have limited resources, so focus allows us to play to our strengths, make changes where we need to, and use our resources more effectively.

Organizational commitment is essential if the church is going to make the plan work. Having a core of dedicated people is great, but unless the church as a whole gets behind the planning committee’s work, you may create a great plan that sits on the shelf. Be sure to build in opportunities for people to contribute to the plan in order to build internal support for the process.

One last thing, planning is a process; it doesn’t stop with a document. A plan should be dynamic and change as circumstances change. This shouldn’t be a once-a-decade “cookie-cutter” exercise. There isn’t one solution to the ills of a church; there are many, but, often, people limit the opportunities they are willing to consider. We get calls from people who ask how they can resurrect their youth programs and attract families with children. Sometimes the likelihood of revitalizing a church with no children is extremely limited making it impractical to expect in a short time frame. In cases like that, sometimes the best path is the one least traveled – being led to focus on something involving other underserved individuals that fit in your “wheelhouse”.

Do you have any other sources of information you would suggest being gathered before preparing a SWOT analysis?

Demographic information is available through your annual conference office. If they are unable to support you, contact the Local Church Services team at United Methodist Communications, localchurchservices@umcom.org. I would recommend working with your annual conference if possible because they may have other resources and support available beyond demographic data. If your church’s internal information is difficult to access, visit www.umdata.org. The site has information based on what your church has submitted to GCFA through 2017. United Methodist Communications also offers a local church assessment survey. Contact umcomresearch@umcom.org for information.

Wrapping up the church SWOT analysis

Holy cow, that’s a lot of info. I write a lot of info because there is a lot to think about (it is a “comprehensive” guide, after all). If your church is new to strategic planning or SWOT analyses, your head might be spinning.

Maybe you’re thinking “this is too much trouble.” Like I said in the church mission statement post – you don’t have to follow this guide “to a T.” There are lots of other great sources of information out there. If something suits you better, use it.

There’s really no downside to going through this thought exercise. Even if you can’t get anyone else in the church to buy in. It’s hard to imagine that you would be worse off afterward if you did follow these steps.

Don’t expect perfection. Especially the first time you draft a church SWOT analysis. You’ll make mistakes and you’ll learn from them. Next year – you’ll improve, as will you the year after that…

Whatever you do, just make sure that you feel good about the direction your church is heading.

What are some of the hardest strengths, weaknesses, opportunities, and/or threats to come to terms with?

How about some good resources (available to everyone) for understanding opportunities and threats?

Do you have any other sources of information you would suggest being gathered before preparing a SWOT analysis?

Join the conversation on Twitter!

Church Mission Statement Walk-through [VIDEO]

church mission statement video featured

Video Transcript

00:00 hey everyone this video is gonna be a
00:04 little different than most of the other
00:08 videos that I’ll post in that you know
00:12 my website is called spreadsheets for
00:14 business so obviously it revolves around
00:18 spreadsheets but in this case wanted to
00:22 talk a little bit about mission
00:24 statements and in particular mission
00:28 statements for churches so why make a
00:33 video you know about something that’s
00:36 not spreadsheet centric like mission
00:40 statements as well because they you know
00:43 a lot of the spreadsheets that I make
00:46 fall within a particular theme you know
00:51 for instance strategic planning or cost
00:54 management performance measurement
00:56 things like that so in order to kind of
01:00 round out the the theme you know to to
01:07 put the spirt the videos that I make and
01:10 the the pages that I post on you know
01:16 spreadsheet related things like the
01:18 budgets operating budget capital budget
01:20 financial budget you know this these
01:25 types of things help give them posts
01:28 about like the softer skills that I call
01:32 them hope to put them in the context in
01:36 terms of you know things like the
01:38 mission statement it’s one analysis
01:40 strategy formulation in that so anyhow
01:44 get into it here and you know you
01:47 probably are familiar with the term
01:49 mission statement it’s pretty widely
01:54 used you know and you might even think
01:57 it that it’s kind of a business school
02:02 sort of thing and you know it wouldn’t
02:05 be completely wrong in that respect but
02:08 you know there is some benefit I think
02:11 actually it attentionally a lot of
02:12 benefit they can come from going through
02:14 the steps of creating a mission
02:16 statement and if you create an effective
02:18 mission statement that it can definitely
02:21 potentially help your church to make
02:27 decisions that are kind of consistent
02:31 you know not not all over the place so
02:36 you know a mission statement is a
02:44 [Music]
02:45 basically a sentence or any group of
02:48 sentences a couple of paragraphs that
02:53 serve as the basis and this is kind of
02:57 my definition of a mission statement
02:59 they serve as a basis in these words for
03:03 every decision that you make going
03:05 forward so it kind of it can also be
03:12 considered a definition for your church
03:16 what’s your church about well you know
03:19 if somebody were to ask you that instead
03:21 of kind of him lon
03:24 you know having to sit there thinking
03:25 about it hopefully your mission
03:27 statement and a lot of in most instances
03:32 would basically capture that in kind of
03:35 a short and sweet memorable saying so
03:40 you know but most for-profit businesses
03:47 have a mission statement you know and
03:54 you might think well you know most in
03:59 general most for-profit businesses are
04:03 different than a church obviously which
04:06 is not-for-profit you know in the day
04:09 their mission is to make money but you
04:12 know they begin most
04:13 for-profit businesses have a mission
04:16 that
04:17 goes above and beyond just making money
04:21 you know the the goal for profit is done
04:25 within the context of something else now
04:28 you know if that wasn’t the case there
04:31 would be less people getting into
04:38 businesses and in low-margin industries
04:41 like grocery stores you know building
04:44 materials and another retail and things
04:47 like that I think that if there were no
04:52 mission statement there customer service
04:54 even element in customer services and
04:57 always gradient well for-profit
04:58 businesses we know that but it would
05:00 also suffer so what it does is it
05:05 hopefully if it’s done right it can get
05:09 everybody on the same page you know if
05:11 if you have a an effective
05:15 organizational mission statement then
05:17 you have hopefully less of a temptation
05:21 for everybody within the organization to
05:25 kind of consciously or subconsciously
05:27 come up with their own mission statement
05:29 right so if you’ve got a hundred people
05:31 in your organization each other own
05:33 mission statement their own definition
05:35 for what the company is and they may can
05:38 be working in a hundred different
05:39 directions you know and that’s a trap
05:47 that you can fall into also if your
05:52 organization has a mission has a missing
05:55 mission statement excuse me it but
05:58 doesn’t emphasize it or just basically
06:00 and it goes through the exercise of
06:02 making one print you know puts it on the
06:05 website maybe puts it up on the wall
06:07 somewhere and that’s that it’s not
06:08 emphasized then you probably run in the
06:10 same sort of situation where people are
06:14 just going to fill that vacuum and come
06:16 up with their own individual missions so
06:20 the mission statement is kind of a
06:26 you know a fixed-point I use the example
06:30 of a mission statement you can um point
06:34 your organization in the right direction
06:36 you know north south east west north
06:39 west south east whatever but it’s later
06:44 on in the strategic planning process and
06:46 when you do formulate an actual strategy
06:49 that you’ll decide that the roads you’ll
06:52 take to get there so you know you might
07:01 be asking yourself if your church really
07:07 needs one and I mean Dean the truthful
07:14 answer is no it doesn’t need one you can
07:17 still operate your church function as a
07:20 church without one but hopefully some of
07:24 the benefits that are kind of just
07:27 outlined there they upside of doing so
07:31 of creating a mission statement I think
07:36 is bigger than the downside from just
07:40 disregarding doing it now more freedom
07:46 my next bullet point here and what that
07:49 means is you know eat you might think
07:54 the creating a mission statement and
07:58 then having it weigh in on all of your
08:04 future decisions you would make with for
08:08 your organization in your church would
08:12 give you less freedom because every
08:15 decision you might think has to fall
08:18 within the context of this mission
08:20 statement that’s one way of looking at
08:23 if you turn that on its head though it
08:26 can give you more freedom and then
08:28 you’re not spending time on decisions
08:32 that don’t fall within the context of
08:35 the mission statement okay it gives you
08:37 it gives you direction
08:39 you focus so that’s how having a mission
08:45 statement might give you more freedom it
08:48 frees you up from spending time on
08:51 things that aren’t moving you in the
08:54 direction of accomplishing your mission
09:04 so let me kind of wrap up the intro by
09:08 saying you know if I had a church if I
09:11 ran a church we would have a mission
09:13 statement I think the the exercise and
09:18 kind of going through the steps you know
09:21 my my interpretation of the the steps
09:25 that I would take again if I was
09:31 constructing the mission statement for a
09:35 church you know but keep in mind as I go
09:37 through these steps that there’s no
09:39 wrong way to create a mission statement
09:41 okay if you wake up in the middle of the
09:49 night and have an epiphany and you see
09:57 you know in in the dark there your
10:00 mission statement written clear as day
10:02 in front of you and that’s just it and
10:06 it’s you know this aha moment then by
10:10 all means you know go with it if there’s
10:14 no shortage of information out there on
10:16 how to create a mission statement so if
10:21 these steps don’t work for you then by
10:25 all means use someone else’s
10:27 step-by-step program you know it’s fine
10:32 I mean I if I’m being realistic honest
10:36 myself I know this is probably not your
10:39 one-stop-shop for creating a church
10:42 mission statement probably shouldn’t be
10:44 you’ll probably combine and for me
10:46 from several different sources and
10:48 that’s fine that’s exactly what I do
10:49 when whatever I’m learning something new
10:52 or under and they’re taking something
10:53 you know I’m I want to get a couple
10:56 different perspectives so that’s that’s
10:59 great I hope that this video and the
11:02 post which I’ll link in the comments can
11:06 at least give you a couple ideas a
11:08 couple of new perspectives on how to go
11:12 about it and you know can can help you
11:16 at least in some little way when it
11:19 comes to making a mission statement for
11:22 your church so speaking of a different
11:26 perspective if I want to be upfront and
11:32 authentic which I do you know I don’t
11:36 make these videos or write these posts
11:40 to sell you anything you know my all my
11:46 spreadsheets available for download on
11:48 my side are free you know so I don’t
11:53 have some ulterior motive
11:56 you know I’m my goal right now is to get
11:59 traffic to be honest and now to get
12:01 traffic get traffic by being helpful
12:05 getting likes and subscriptions getting
12:08 paid views things like that so that
12:13 being said you know I think so I think
12:19 by being authentic that’s how I can
12:22 accomplish you know what mine my goals
12:24 are here in the early stages of my
12:28 website and when YouTube channel so be
12:31 completely upfront I am NOT a churchgoer
12:34 a frequent churchgoer I’ve been to
12:36 church I you know have family that goes
12:44 to church regularly so I’m no stranger
12:47 to it
12:48 it’s obviously beyond the context of
12:52 this video too
12:56 get into some sort of diatribe about why
13:02 you know why I do what I do or that
13:06 don’t do what I do however you want to
13:08 put it but you know let me just say this
13:10 I certainly respect the purpose that a
13:16 church serves in a community and I think
13:18 there are a lot of positive things that
13:23 take take place in church and you know
13:28 in service and outside of the service
13:29 and that so I certainly respect what it
13:35 is most churches set out to do and you
13:40 know so I’m not I’m not trying to do
13:43 this solely for views or anything like
13:48 that so you might ask yourself well okay
13:51 you’re not a churchgoer then why why
13:54 making the video on and they you know a
13:59 whole see Sierra do on church mission
14:04 statements and a whole series of posts
14:06 on strategic planning for churches and
14:07 the answer is quite simply because
14:09 that’s what there’s a demand for you
14:12 know and the way I looked at it it was
14:15 no different for me to make these videos
14:19 and post and for an industry that I
14:26 don’t frequent then it would be for me
14:29 to make them for you know a nail salon
14:31 for instance I don’t
14:33 I’ve never gotten a manicure pedicure
14:36 don’t know that I ever will
14:38 you know maybe but I you know it’s a
14:43 these principles those strategic
14:46 planning you know kind of like I touched
14:49 on earlier for-profit not-for-profit
14:53 manufacturing retail service you know
14:58 what they they transcend industries you
15:03 know the the particulars certainly can
15:05 be a little different you know between
15:08 industries but
15:10 it what the steps that I’ll go through
15:15 here for how I would suggest drafting a
15:19 mission statement are no different than
15:20 like I said if I were no different than
15:24 what I would suggest for you know the
15:26 restaurant down the road here okay here
15:30 then you know retail store or whatever
15:35 you know are the the small manufacturer
15:38 it so that’s why I chose to you know
15:47 chose to focus on churches in Franklin
15:50 cuz it got me a little bit it isn’t you
15:52 know there’s a lot is the same but a
15:54 little bit as different than
15:55 not-for-profit most of my education and
15:57 experience in that comes from the
16:01 for-profit arena and that there was an
16:04 opportunity for me to think of things
16:06 from a different perspective you know
16:07 particularly churches who might not
16:10 major everything in terms of strictly in
16:13 terms of dollars and cents so you know
16:17 yeah I think it was beneficial for me to
16:21 look at things from a different
16:24 perspective and if you’re not completely
16:27 turned away by the fact that I’m not a
16:30 frequent churchgoer perhaps you might
16:33 find that my perspective as an outsider
16:37 so to speak is beneficial for you when
16:41 it comes to not just writing a mission
16:44 statement for your church but the whole
16:47 strategic planning in general because
16:49 like I said there’s videos and put the
16:52 posts already exist all the line and the
16:54 financial budgeting posts but you know
16:57 there’s more videos to come on this
17:00 subject so anyhow let’s move on to kind
17:07 of the steps that I would suggest in
17:12 acting these steps gonna rep myself
17:16 there I think these steps apply whether
17:23 you’re starting from scratch in terms of
17:28 mission statement or you know looking to
17:30 to freshen up I think you know that it
17:34 doesn’t matter whether you’re coming
17:35 into it ice cold or kind of looking to
17:38 build upon or you know change an
17:41 existing mission statement so the first
17:44 step is good old-fashioned brainstorming
17:46 and that you know I think the benefit of
17:55 brainstorming is that it kind of if you
18:02 do it right it can kind of help get rid
18:05 of the pretense okay you know because if
18:09 you and the other key individuals in
18:11 your church are coming into this and
18:13 everybody has kind of their maybe even a
18:18 rough draft of what a church mission
18:21 statement should be already you know
18:23 those mental rough drafts might not line
18:27 up and could you know could lock things
18:33 up like the whole process up and make it
18:36 more difficult you know brainstorming
18:39 doesn’t right you probably know you know
18:43 is supposed to kind of be a situation
18:48 where any idea is allowed even if it’s
18:50 silly ridiculous or that it just kind of
18:54 helps hopefully to get you open your
18:56 mind up take the blinders off and you
19:01 know make sure you are looking for you
19:05 know looking at this this task of
19:07 drafting a mission statement for your
19:09 church from every every appropriate
19:12 angle that you can so this isn’t just
19:15 let’s plan out brainstorm a mission
19:21 statement there are different techniques
19:28 that a person can use or a group of
19:32 people some of these techniques require
19:34 people
19:38 in order to brainstorm and some of
19:42 them you know are pretty novel you know
19:44 I use them in other aspects of my life
19:48 what I yeah when I want to really open
19:51 my mind up and be open to be open and
19:55 honest with myself I you know I’ll use
19:58 some of these techniques or that and
20:01 it’s simply a matter of searching for
20:04 brainstorming techniques okay you’re
20:07 gonna get a big list of you know several
20:11 pages goes on and on of different
20:13 techniques there’s no shortage of sites
20:16 that have written on the topic and you
20:21 know I I think it would be good before
20:23 you start Matt to browse those and find
20:26 some that some topics are I’m sorry some
20:30 techniques that you might want to use
20:31 some I copied one site or link to one
20:36 site in particular here just shows me
20:38 it’s 25 techniques on brainstorming and
20:42 you know all you know in some of these
20:45 you’re selling and brainstorming it’s
20:46 kind of a silly thing you know but it
20:50 that’s the point is when it’s you know
20:52 when it’s silly it gets can get you out
20:55 of your your funk out of your tunnel
20:57 vision like I said so definitely before
21:01 you start brainstorming I would you know
21:05 browse and pick some of these techniques
21:08 to to utilize you know rather than just
21:13 doing traditional brainstorming like
21:14 saying okay everyone what should our
21:17 mission statement be and just start
21:20 rattling off ideas you know it’ll help
21:23 you approach it like like I said it from
21:26 a couple of different angles so from
21:32 then after you brainstorm and
21:34 everybody’s
21:35 kind of had there been able to weigh in
21:42 on the subject and things have been
21:46 looked at from a couple of different
21:47 angles you know now I would suggest
21:50 start creating rough drafts and you’ll
21:53 notice that that is plural not just one
21:57 rough draft I would you know set a timer
22:02 if you want and say and just start right
22:05 see how many you can write you know
22:07 rough drafts that’s a mission statement
22:08 and you know this is just a one step
22:10 removed from brainstorming and that
22:12 that’s fine you’re gonna probably throw
22:15 away all but one of these if one you
22:17 might combine them or whatever you know
22:20 you don’t necessarily have to use one of
22:22 these but it’s like let’s take all of
22:24 our our brainstorming ideas about what
22:28 we want to include it in a mission
22:29 statement or what we want to want it to
22:34 be about and let’s start turning them
22:37 into actual mission statements so again
22:41 don’t overthink this part you know get
22:45 the get a get a big number of mission
22:48 statements rough drafts created okay and
22:52 from there then you can start kind of
22:55 sorting out what those you like those
22:59 don’t really pass muster and you know
23:03 the cream will start rising to the top
23:04 so to speak so you’ll probably find that
23:08 the your best mission statements rough
23:13 mission statements will resonate with
23:16 almost everyone okay don’t give people a
23:18 good feeling they’ll make people nod
23:21 their head they’ll you know you’ll just
23:24 you’ll know it when you hear it you’ll
23:26 know when you read it okay so I narrow
23:29 it down to the your your top view right
23:32 and from there then it’s time to make a
23:35 decision now again touched on a second
23:39 ago
23:43 don’t need to you can still polish it
23:46 from there don’t need to just choose one
23:47 and then that’s it these were rough you
23:50 can polish them there and you can
23:51 combine you can subtract things from
23:55 your mission statement but you know it
23:59 comes a point of course that you have to
24:01 start to narrow it down from ideas that
24:07 you came out brainstorming to rough
24:10 drafts to fewer rough drafts to one
24:13 final mission statement and hopefully
24:19 for the most part you can really narrow
24:22 it down and settle for the money and
24:27 alibiing what you begin to settle on
24:30 will resonate with everybody and
24:33 hopefully everybody will or or less be
24:35 in agreement you know we’re all human so
24:39 that’s probably wishing for a little too
24:42 much and it might be an instance where
24:45 ultimately person with the most
24:47 authority has to make a decision and
24:49 that’s that even though but I mean
24:52 here’s the thing so after giving it as
24:56 much thought as you have and if somebody
25:00 does have to make a final decision
25:03 you’ll know that hopefully you and
25:06 everybody else will know that you know
25:11 it’s after all that scrutiny and all
25:13 that thought but into it that you know
25:16 this is a pretty good ideal for your
25:18 church to live up to this is a pretty
25:20 good direction for your church so you
25:24 know it it it might not be exactly with
25:28 this individual that individual wanted
25:30 to see but it should be after all that
25:33 time and effort it should be good some
25:38 that will be a good feeling I’m sure
25:41 when you’ve settled on a mission
25:43 statement but does that mean you’re
25:45 finished will the time being yeah it
25:48 probably does but you know life is
25:53 dynamic situations are dynamic things
25:56 changed
25:56 just know that it probably pays to
26:02 revisit this at least briefly maybe not
26:05 as much detail if you had this time
26:07 around but you know when you do your
26:10 annual your church does its annual
26:12 strategic planning to at least make sure
26:16 that this is still the direction that
26:21 your church wants to go you know if your
26:22 head and due north which this is not my
26:26 strength but if that’s zero degrees you
26:30 know
26:30 maybe over the past year things have
26:33 changed enough you need to tweak that
26:35 two degrees okay more or less the same
26:37 direction just a tiny little tiny little
26:40 tweak you know no shame in it and it’s
26:43 beneficial I think to to be dynamic to
26:46 be flexible so for the time being though
26:50 after going through those steps should
26:52 have a mission statement that you can be
26:56 proud of and that will serve your church
26:59 well so if all that if even after going
27:10 through those steps you can’t settle on
27:12 something you just not able to
27:16 accomplish what you set out to it’s fine
27:19 there’s still a another path you can
27:25 take and that is to look at other
27:30 church’s mission statements and
27:32 potentially build upon them or you know
27:37 they say what is it imitation sincerest
27:42 form of flattery just to use another
27:45 church’s mission statement so I will
27:49 touch on that again here shortly you
27:54 know let’s go briefly about why your
27:59 church might not want a mission
28:01 statement so you know for the sake of
28:04 being thorough and
28:09 you know addressing everyone’s concerns
28:12 there might be object objections that
28:14 you have thinking that you know this is
28:17 too much trouble I don’t see the benefit
28:18 and you know don’t think that a mission
28:24 statement is for you these are a couple
28:25 of reasons that I came up with why that
28:27 might be the case you know the first is
28:30 that it’s the wrong mission for the
28:34 wrong Church you know I’m sure you know
28:40 that churches full along like most
28:46 things along a spectrum and there are
28:50 strict letter letter of the law churches
28:56 you know there are more and you want to
29:01 put it just flexible churches okay if if
29:09 a more flexible Church tries to have a
29:12 mission that was you know the same
29:16 mission as the letter letter of the
29:18 Bible Church it’s probably not going to
29:24 work if if you know conversely if the
29:28 more structure ch translating the same
29:32 mission as the more flexible Church
29:36 probably not going to work it’s
29:39 pointless and it could potentially
29:40 create more harm than good so the steps
29:44 kind of went through earlier you know
29:47 should help you avoid in a situation
29:51 like that the next reason Church might
29:57 not want a mission statement is because
30:00 it’s a facade you know
30:02 you probably notice when I talked about
30:04 the steps to making a mission statement
30:10 that a lot of it was you know talked
30:12 about having a group involved the key
30:15 individuals in the church how many
30:17 individuals that is well it depends
30:19 probably a large part on the size of you
30:22 church in just the culture the nature of
30:25 your church and everything but I can
30:28 envision a scenario where if one person
30:31 at the top takes it completely upon
30:34 themselves to write a mission statement
30:36 and says this is it you know no input
30:42 from anyone else that it could do more
30:49 harm than good because you know if
30:53 they’re just using the mission statement
30:54 as a tool to control the point – you
30:57 know I created the mission statement but
31:02 I point to the mission statement so I
31:05 can make the church do X Y or Z you know
31:10 I’m deflecting it off myself and but
31:15 pointing is something that I created
31:16 nonetheless you know so if if a mission
31:21 statement is used kind of as a tool of
31:23 control like that I can envision where
31:26 it might be more harmful than good
31:29 the other two reasons that you’re you
31:34 you might think these aren’t these have
31:39 a little different tone than previous
31:41 two but you know I think that you’re too
31:42 small and you know I suppose if your
31:49 church are super small it might feel
31:54 gratuitous to create a mission statement
31:57 but I would still argue that there are
32:04 plenty of businesses with you know fewer
32:07 than 100 members which my understanding
32:11 would qualify as a pretty small church
32:12 but with fewer than 100
32:15 stammers and you know very small staffs
32:17 that still have a mission statement it’s
32:19 for the exact reasons that I outlined
32:20 earlier that you know it helps give you
32:25 direction and one hundred people still a
32:26 lot of people 50 people’s a lot of
32:28 people you know and having that mission
32:31 statement would still help you have more
32:36 freedom would still help you move
32:38 everybody in the same direction and then
32:40 you know finally I talked about earlier
32:45 a little bit how mission statement might
32:47 be viewed as a you know kind of business
32:51 school mumbo-jumbo too formal too rigid
32:55 or whatever and you know that is a valid
32:58 concern but I think the extent to which
33:04 your mission statement is formal or
33:06 informal rigid flexible whatever will
33:10 depend on what the mission statement is
33:12 you know so buying brainstorming making
33:19 rough drafts getting a lot of input from
33:23 other individuals that will be affected
33:25 by the mission statement I think that
33:28 you know it you’ll end up settling on
33:32 something that’ll have just the right
33:34 amount of formality so like I mentioned
33:42 that you know if you’re you reach the
33:47 gridlock and you can’t you feel stuck
33:51 and even the the steps that I outlined
33:55 earlier are just not getting anywhere
33:59 then you might look to other churches
34:04 and their mission statements you know
34:07 for inspiration for to borrow them to
34:10 tweak them and make them your own and
34:11 and frankly looking at other church’s
34:13 mission statements is probably a good
34:17 exercise to do beforehand anyhow is
34:20 again it just puts you a little bit in
34:23 the mind of other individuals who’ve
34:24 been in similar circumstances
34:27 we’ll kind of get get your your mind set
34:30 in a mission statement setting so I
34:35 outline on the the page like I said
34:38 which would be linked down in the
34:39 description on church mission statements
34:45 briefly I cover three random mission
34:51 statements that I found and states
34:53 across the country and they’re all very
34:55 different and kind of touched on you
34:59 know from my point of view as an
35:01 outsider what I like what I maybe would
35:04 have done different and you know again
35:09 that is quite simply an opinion I’m sure
35:11 these churches hopefully their mission
35:14 statements serve them well and that’s
35:16 fine they didn’t make them you know for
35:19 for Chris they they made up for their
35:22 congregation and rightfully so so you
35:25 know I got three different ones on the
35:27 website the web page and I picked in
35:31 preparation for this video three that a
35:37 look looking at kind of with a fresh
35:41 perspective I’ll admit my intention was
35:46 with these to look at him completely
35:48 sight unseen and give my input but what
35:53 happened was I recorded this video once
35:56 already and it recorded wrong because
35:58 I’m still getting the hang of recording
36:01 videos so I have seen him before it’s
36:03 not not a I’m not completely fresh on
36:09 him so what I what I did here is real
36:12 simple and it’s again just something a
36:14 technique that you might use and all I
36:17 did was search for random state state
36:21 being took a state of course and just
36:23 searched random state I don’t think
36:25 Google would know what to do with that
36:26 or whatever search engine you use so
36:32 that is basically a matter of
36:41 doing this and you’ll see that there’s
36:47 no shortage of results okay we can go
36:54 ten pages deep I bet here yeah here we
36:59 are you know about talks about mission
37:04 statement I guess that’s a college not a
37:06 church but ma’am this is just one state
37:09 you know just little little Arkansas you
37:17 find the same thing for any state you in
37:19 or so lots of inspiration to be had out
37:22 there okay and plenty plenty of people
37:27 who gone to this process before to pull
37:31 like I said pull inspiration upon so we
37:37 look at the first one here
37:38 Arkansas church mission statement I just
37:41 pulled this at random mrs. Furr Arkansas
37:48 Baptist Church fellowship community
37:52 church they do what you’ll find a lot of
37:58 churches do not surprisingly in
38:01 reference either directly or indirectly
38:05 from verses in the Bible their mission
38:09 is to make disciples of Jesus Christ by
38:12 leading people into a growing
38:13 relationship by seeking serving and
38:15 sending so that’s their mission and then
38:19 they expound on that which I think is
38:21 good since it’s such a kind of short one
38:24 sentence mission statement and uses
38:26 terms that are a little
38:29 up for interpretation so they expand on
38:32 that what they consider seeking serving
38:34 and sending so it’s the mission
38:38 statements unique in that respect that
38:43 it kind of has a you know expounds upon
38:52 some of the terms used and it’s like I
38:54 said I think that’s I think that’s neat
38:59 neat right the second church is in West
39:08 Virginia in its West Virginia presbytery
39:21 and they also go with a simple
39:24 one-sentence mission statement you’ll
39:27 see that that’s there’s a wide variety
39:30 of course in the length of mission
39:33 statements the several of them I have on
39:36 my website are paragraph or in some
39:41 cases couple paragraphs so it’s up to
39:45 you what suits your church best you know
39:52 another individual who is kind of in the
39:57 church consulting niche is
40:03 his name’s Audrey ralpherz and I
40:05 referenced a lot of his work kind of
40:07 putting together you know particularly
40:08 the the post on the soft skills and in
40:14 regards to the church strategic planning
40:16 and he’s a bigger proponent of shortened
40:21 to the point memorable I think is how he
40:24 put some mission statements and I think
40:29 there’s something to that but if you if
40:31 if you go that direction
40:33 you’re probably gonna spend a little
40:35 more time on it fine-tuning it
40:37 substituting one word for another and
40:39 that sort of thing but you know it there
40:45 is a benefit to it it is a statement not
40:47 a mission book a mission you know
40:52 treatise it’s a mission statement so you
40:57 know I would I would still say do don’t
41:02 don’t hold yourself you know you feed to
41:07 the fire in it has to be a one short one
41:11 sentence memorable mission statement of
41:13 whatever provides you direction whatever
41:15 outlines that direction north south east
41:18 west that you want to move your your
41:20 church I think that’s the most important
41:24 thing not the the link if it if that
41:26 takes a couple paragraphs and okay you
41:29 know maybe it’s time yours only tweak it
41:31 you can find that certain things don’t
41:35 contribute to pointing your church in
41:38 that direction that you know it that’s
41:45 you know one individual respected
41:47 individual in the church consulting
41:50 industry who that’s his thoughts on the
41:53 matter so anyhow the Presbyterian West
41:56 Virginia yes they did and with a short
41:59 one sentence mission statement and
42:03 that’s the presbytery of West Virginia
42:05 is the baptize covenant people called by
42:08 God to reflect Christ’s love through
42:10 mission ministry and relationships and
42:14 they unlike the was an Arkansas Church
42:20 that we looked at don’t expand upon that
42:24 it’s those terms mission ministry and
42:33 relationships I think ministry and
42:35 relationships is pretty straightforward
42:40 and that most people to agree what that
42:42 means but I if it strikes me as a bit
42:46 odd I’m not sure they have their reasons
42:47 but that they would reference their
42:49 mission in the mission statement you
42:53 know to say that they want to reflect
42:57 Christ’s love through their mission but
42:59 this is our mission it’s kind of
43:00 circular reasoning so there might be
43:03 something I’m missing there but I do
43:08 find that a bit curious it’s not as neat
43:13 with all due respect was virginia
43:16 presbyterian
43:18 folks they again and besides they make
43:22 that mission for me so the fact that it
43:27 doesn’t quite ring you know doesn’t
43:33 resonate with me that’s perfectly fine
43:38 the last one here is the native american
43:41 church of god
43:42 and South Dakota and it always had to
43:48 look for it in here it’s kind of buried
43:51 which I I would not recommend they do
43:56 [Music]
44:00 here it is you know kind of hidden away
44:05 and I would personally have encouraged
44:12 them to make it stand out emphasize it a
44:16 little more for people who might visit
44:18 the site and people are curious about
44:19 what the Native American church of god
44:20 ministries is that in any event their
44:25 mission statement is expressing the love
44:26 of God by practicing the ministry
44:28 presents building meaningful
44:31 relationships loving without hurting
44:33 working or partnering to disciple the
44:37 lost so of the three I know this is
44:41 probably my favorite and that probably
44:43 is why I would encourage them to
44:45 emphasize it a little more no I would
45:03 make that stand out a little more as an
45:06 individual that one resonates with me
45:11 probably the most of the thirty like I
45:13 said it’s it’s pretty simple it’s one
45:15 sentence you know with a handful of
45:18 commas a little drawn another long
45:20 sentence but you know that’s fine I
45:23 think I like personally its emphasis on
45:32 relationships and just understanding you
45:38 know that it has kind of that theme I
45:40 think of understanding so I think it’s
45:43 very welcoming for somebody who might
45:45 not be familiar with the church to read
45:47 and you know to feel like
45:54 when they got to the point if they were
45:56 interested in attending a church that
45:58 this would be you know some place they
46:01 were welcome or somebody who was going
46:03 through a particularly rough time you
46:05 know it makes a statement of partnering
46:08 to disciple the lost again somebody who
46:11 might be welcome there so anyhow that’s
46:16 just a little illustration of you know
46:20 how you can look to other churches for
46:26 for inspiration there if like as I
46:30 mentioned I would recommend doing that
46:32 no matter what just again to get you
46:36 kind of the right mindset but if you’re
46:41 completely stuck you know again plan any
46:44 of this is you don’t have to reinvent
46:47 the wheel and plenty of inspiration to
46:49 pull from so it’s kind of wrap things up
46:54 here I would be interested to know what
46:57 you guys thought in the comments there
47:00 and what what is your church’s mission
47:06 currently if it has one and what do you
47:09 like or dislike about it do you think
47:11 it’s too long do you wish that it
47:15 included something else what what would
47:19 you change about it you know the
47:20 Internet depends on how you signed up to
47:23 Google but Internet in general is an
47:27 anonymous arena so you know don’t you
47:33 you know feel free to be truthful and
47:37 you know I mean if you’re being honest
47:39 then there’s nothing to be ashamed of I
47:42 don’t think you know you know should
47:43 want to worry about any sort of
47:44 repercussions it you know be here’s the
47:47 thing and this is a good thing to keep
47:48 in mind when you’re making a mistake for
47:50 your church if it can’t stand up to a
47:52 little scrutiny if you can’t back it up
47:54 and say well this is why we emphasize
47:57 this or this why I included this didn’t
47:59 include that then you probably didn’t
48:02 give it enough thought and it’s probably
48:03 not as effective as it could be
48:06 you know if you can’t stand behind
48:09 itself you know the other thing then I
48:14 would ask for you guys to comment upon
48:17 is what do you think is essential it
48:22 related to the previous question you
48:24 know what do you like or dislike about
48:25 your church’s current mission statement
48:27 and you know what do you think is
48:28 essential is it something included in
48:30 your church’s mission statement
48:31 currently there’s something missing you
48:33 know what do you think every church
48:36 mission statement needs some a couple of
48:39 things I’d love your feedback on all
48:41 that I’ll leave you with the typical
48:45 spiel that youtubers close with you know
48:52 first of all appreciate if you stuck
48:54 with me this long I’m not sure they
48:56 didn’t at my time we’re going how long
48:57 the video is
48:58 I’m guessing it’s approaching 40 minutes
49:01 if not warm but stuff stuck with me this
49:05 long I appreciate it you know look I got
49:07 a couple more videos coming out on these
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49:12 of those you can click the bell thing or
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49:20 just like this was okay you know I liked
49:24 what Chris had to say about this down or
49:27 the other then I likes appreciated you
49:29 know for better or worse this is the
49:33 Internet and it’s something of a
49:34 popularity contest so if you did hear
49:40 see something that you liked I would
49:42 definitely appreciate like everyone does
49:46 the like subscription notification about
49:50 all that I’m you know it it’s a way to
49:56 give a little bit of free feedback it’s
49:58 free tip love it that way so I am again
50:01 appreciate time thanks for watching
50:04 take care